Massachusetts Small Business Development Center Network
Western Regional Office

 

Training Seminars & Events

 

Please note that to ensure the safety of the general public and our staff, all in-person trainings have been postponed until further notice. We are offering webinars.

The Western Regional Office offers a full calendar of business training. Seminars are offered at no charge or for a nominal fee and held at locations throughout Western Massachusetts. This calendar is subject to change. Pre-registration is required for all events. If you do not register, we cannot notify you in the event of changes and/or cancellations. Please view our payment and cancellation policies.

For information on other MSBDC seminars offered throughout the state, visit the MSBDC's statewide training calendar at www.msbdc.org.
 

We would like to thank the following agencies for cosponsoring our training events:

Platinum Sponsors:
 bankESB   Boisselle, Morton & Wolkowicz, LLP     Community Bank, NA     Country Bank   Florence Bank    PeoplesBank    TD Bank        Westfield Bank
 

Gold Sponsors:
Berkshire Bank  |  Freedom Credit Union  |  Greenfield Cooperative Bank  |  People's United Bank

  


2020 Training Calendar
 Please note:  Until further notice, all in-person training is suspended.
   OCTOBER
26 Make Your Website Work for You (Marketing Toolbox) (webinar)
29 Use YouTube to Grow Your Business (Marketing Toolbox) (webinar)
 
   NOVEMBER
2 Basics of Starting Your Business (webinar)
2 Using Data to Drive Growth (Marketing Toolbox) (webinar)
5 E-Commerce Advanced (Marketing Toolbox) (webinar)
9 Attracting Clients to Your Website (Marketing Toolbox) (webinar)
19 Business Legal Primer (webinar)
 
   DECEMBER
7 Basics of Starting Your Business (webinar)
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

   

 

  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

  

  

  

  

  

  

  

Program Descriptions
 

Basics of Starting Your Business

biz startupThis free presentation will help entrepreneurs start a business plan and provide structure to starting and managing their venture. Topics will include:

  • Introduction and need for planning
  • Basic business plan format
  • Choosing your legal form of organization
  • Marketing, market planning and research
  • Cash flow projections
  • Financial statements
  • Financing

There will also be an overview of the U.S. Small Business Administration's programs and services. The presentation will help you gain a better understanding of the various SBA programs and services available to prospective or current entrepreneurs who need assistance in starting or expanding their businesses, and will include capital, counseling and contracting information.

Oreste Varela, branch manager of the U.S. Small Business Administration in Springfield, will be a speaker. Also presenting from the Massachusetts Small Business Development Center, Western Regional Office: Samalid Hogan, regional director/senior business advisor; Allen Kronick, senior business advisor; or Anita Eliason, senior business advisor.

There is no charge for these workshops, but pre-registration is required. This workshop is offered on several convenient dates. To register, click on your date selection below. A Zoom link for the webinar will be emailed to you after registration.

Dates: Monday, November 2, 2020 | Monday, December 7, 2020
Time: 1:00 - 3:30 p.m. EST
Cost: Free:
Contact: Lynn Shedd at the MSBDC Western Regional Office at lshedd@msbdc.umass.edu

    

Instagram (Marketing Toolbox)

Not on Instagram yet? You set up your profile, but that's it? Learn how to get started and how to use Instagram to improve your Social Media effectiveness.

There are many topics covered in separate webinars associated with the "marketing toolbox". Please feel free to register for any or all that appeal to you. Pre-registration is required. After registering for one event, you will be in the system and future registrations will be easy. A Zoom link for the webinar will be emailed to you after registration.

Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University.

Date: Monday, September 14, 2020
Time: 1:00 - 2:30 p.m. EST

Facebook II (Marketing Toolbox)

Use advanced tools such as audience selection, geographic targeting, boosting and cross-posting to Instagram to build your audience and draw traffic to your website. 

There are many topics covered in separate webinars associated with the "marketing toolbox". Please feel free to register for any or all that appeal to you. Pre-registration is required. After registering for one event, you will be in the system and future registrations will be easy. A Zoom link for the webinar will be emailed to you after registration.

Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University.

Date: Thursday, September 17, 2020
Time:
1:00 - 2:30 p.m. EST

LinkedIn (Marketing Toolbox)

LinkedIn is the best platform to promote yourself as a professional. Use it as a platform to advertise your skills, build credibility as a professional and increase your visibility. Not sure about LinkedIn? Join this workshop and find out if LinkedIn is right for you.

There are many topics covered in separate webinars associated with the "marketing toolbox". Please feel free to register for any or all that appeal to you. Pre-registration is required. After registering for one event, you will be in the system and future registrations will be easy. A Zoom link for the webinar will be emailed to you after registration.

Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University.

Date: Monday, September 21, 2020 
Time:
1:00 - 2:30 p.m. EST

Pinterest (Marketing Toolbox)

Pinterest is a creative, visual platform that showcases more personal businesses and crafts. If you have a creative enterprise or your product appeals to people with those interests, perhaps you need to have a Pinterest page.

There are many topics covered in separate webinars associated with the "marketing toolbox". Please feel free to register for any or all that appeal to you. Pre-registration is required. After registering for one event, you will be in the system and future registrations will be easy. A Zoom link for the webinar will be emailed to you after registration.

Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University.

Date: Thursday, September 24, 2020
Time: 1:00 - 2:30 p.m. EST

Twitter (Marketing Toolbox)

Join the Twitter Universe! Reluctant to get started? Mystified by the process? Not sure you'd like it for yourself? Remember, it's not where you like to be that's important. It's where your customers are that counts. Join us to learn the basics and then decide if Twitter is for you.

There are many topics covered in separate webinars associated with the "marketing toolbox". Please feel free to register for any or all that appeal to you. Pre-registration is required. After registering for one event, you will be in the system and future registrations will be easy. A Zoom link for the webinar will be emailed to you after registration.

Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University.

Date: Tuesday, September 29, 2020
Time: 1:00 - 2:30 p.m. EST

Content Creation (Marketing Toolbox)

Creating content stumps most people. Yes, we know we need to post and communicate with our clients regularly, but for many of us it is hard to come up with effective content easily. We will present simple, proven techniques, strategies and resources.

There are many topics covered in separate webinars associated with the "marketing toolbox". Please feel free to register for any or all that appeal to you. Pre-registration is required. After registering for one event, you will be in the system and future registrations will be easy. A Zoom link for the webinar will be emailed to you after registration.

Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University.

Date:  Thursday, October 1, 2020
Time: 1:00 - 2:30 p.m. EST

Email Newsletters (Marketing Toolbox)

There are 89% of people who look at their email daily. In this time of reaching more people online, email newsletters help you connect with your audience, direct to their inbox. Learn how to create a newsletter that your clients will read and anxiously wait for. Learn how to create templates, upload contacts and create groups. 

There are many topics covered in separate webinars associated with the "marketing toolbox". Please feel free to register for any or all that appeal to you. Pre-registration is required. After registering for one event, you will be in the system and future registrations will be easy. A Zoom link for the webinar will be emailed to you after registration.

Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University.

Date: Monday, October 5, 2020
Time: 1:00 - 2:30 p.m. EST

Advanced Email Newsletters, Trends, Effectiveness (Marketing Toolbox)

How do you get someone to open your emails?  We will review personalization, A/B testing trends and advanced techniques to ensure your newsletter gets opened and help you create a solid group of followers.

There are many topics covered in separate webinars associated with the "marketing toolbox". Please feel free to register for any or all that appeal to you. Pre-registration is required. After registering for one event, you will be in the system and future registrations will be easy. A Zoom link for the webinar will be emailed to you after registration.

Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University.

Date: Thursday, October 8, 2020
Time: 1:00 - 2:30 p.m. EST

E-Commerce Basics (Marketing Toolbox)

Learn the basics of selling online using e-commerce. eBay, Etsy, Shopify, Amazon and other platforms will be discussed. 

There are many topics covered in separate webinars associated with the "marketing toolbox". Please feel free to register for any or all that appeal to you. Pre-registration is required. After registering for one event, you will be in the system and future registrations will be easy. A Zoom link for the webinar will be emailed to you after registration.

Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University.

Date: Tuesday, October 13, 2020
Time: 1:00 - 2:30 p.m. EST

Sell Online This Holiday Season with E-Commerce Tools

As a "Grow with Google" partner, the Massachusetts Small Business Development Center and SCORE of Western Massachusetts would like to invite you to tune-in to a special livestream event for small businesses.

The learning objective is to learn how to sell online to customers as they kick off the holiday shopping this season. We will walk through the benefits of setting up an online store with Shopify and how to list your products on Google so that you can sell from anywhere. Plus, you'll learn about more helpful tools to stand out online, such as Local Opportunity Finder and Grow My Store.

The Grow with Google team will host this live, virtual event. Pre-registration is required to attend this webinar. A link to join the webinar will be emailed to you after registration.  

Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University.

Date: Wednesday, October 14, 2020
Time: 11:45 a.m. - 1:00 p.m. EST

Website Basics (Marketing Toolbox)

Please note: If you participated in our webinar on website basics on September 8, this content is duplicative.

In this webinar, you'll learn how customers find your business online and how to promote your business using Search Engine Optimization (SEO) and Smart Campaigns in Google Ads. There are many topics covered in separate webinars associated with this series.

There are many topics covered in separate webinars associated with the "marketing toolbox". Please feel free to register for any or all that appeal to you. Pre-registration is required. After registering for one event, you will be in the system and future registrations will be easy. A Zoom link for the webinar will be emailed to you after registration.

Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University.

Date: Thursday, October 15, 2020
Time: 1:00 - 3:00 p.m. EST

Reach Customers Online (Marketing Toolbox)

The first stage in creating a website is to gather as much information as possible to learn what you want (and don’t want) for your site. Regardless of whether you use a design firm or not, you should know the answers to the following questions: purpose, goals, target audience and content.

There are many topics covered in separate webinars associated with the "marketing toolbox". Please feel free to register for any or all that appeal to you. Pre-registration is required. After registering for one event, you will be in the system and future registrations will be easy. A Zoom link for the webinar will be emailed to you after registration.

Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University.

Date: Monday, October 19, 2020
Time: 1:00 - 2:30 p.m. EST

Get Your Local Business on Google Search & Maps (Marketing Toolbox)

In this workshop we’ll discuss best practices for:

  • Create or claim your Business Profile on Google
  • Manage your business info across Google Search and Maps
  • Use Google My Business to connect with potential customers

There are many topics covered in separate webinars associated with the "marketing toolbox". Please feel free to register for any or all that appeal to you. Pre-registration is required. After registering for one event, you will be in the system and future registrations will be easy. A Zoom link for the webinar will be emailed to you after registration.

Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University.

Date: Thursday, October 22, 2020
Time: 1:00 - 2:30 p.m. EST

Make Your Website Work for You (Marketing Toolbox)

In this webinar, participants will discover how to create a search-friendly website that drives user action and supports their goals. Whether launching a new website or sprucing up an old one, this workshop will help.

There are many topics covered in separate webinars associated with the "marketing toolbox". Please feel free to register for any or all that appeal to you. Pre-registration is required. After registering for one event, you will be in the system and future registrations will be easy. A Zoom link for the webinar will be emailed to you after registration.

Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University.

Date: Monday, October 26, 2020
Time: 1:00 - 2:30 p.m. EST
Location:
Zoom Webinar
Cost: Free
Contact:
Lynn Shedd at the MSBDC Western Regional Office at lshedd@msbdc.umass.edu

Use YouTube to Grow Your Business (Marketing Toolbox)

Get best practices for creating a YouTube Channel and compelling video content that promotes your products and services and drives engagement with your brand. In this workshop we will discuss best practices for:

  • Understanding different video formats
  • How to setup a YouTube channel
  • Making good creative, and how to target and measure the results

There are many topics covered in separate webinars associated with the "marketing toolbox". Please feel free to register for any or all that appeal to you. Pre-registration is required. After registering for one event, you will be in the system and future registrations will be easy. A Zoom link for the webinar will be emailed to you after registration.

Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University.

Date: Thursday, October 29, 2020
Time: 1:00 - 2:30 p.m. EST
Location:
Zoom Webinar
Cost: Free
Contact:
Lynn Shedd at the MSBDC Western Regional Office at lshedd@msbdc.umass.edu

Using Data to Drive Growth (Marketing Toolbox)

You will learn best practices and analyze trends about how customers engage with your business online then turn these insights into well informed, actionable decisions. Focus on Google Analytics to build sales and strategize  your success.

There are many topics covered in separate webinars associated with the "marketing toolbox". Please feel free to register for any or all that appeal to you. Pre-registration is required. After registering for one event, you will be in the system and future registrations will be easy. A Zoom link for the webinar will be emailed to you after registration.

Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University.

Date: Monday, November 2, 2020
Time: 1:00 - 2:30 p.m. EST
Location:
Zoom Webinar
Cost: Free
Contact:
Lynn Shedd at the MSBDC Western Regional Office at lshedd@msbdc.umass.edu

E-Commerce Advanced (Marketing Toolbox)

Developing strategies to coordinate e-commerce with your website and social media platforms. Create marketing programs to drive clients from marketing channels to your e-commerce platform for sales conversions.

There are many topics covered in separate webinars associated with the "marketing toolbox". Please feel free to register for any or all that appeal to you. Pre-registration is required. After registering for one event, you will be in the system and future registrations will be easy. A Zoom link for the webinar will be emailed to you after registration.

Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University.

Date: Thursday, November 5, 2020
Time: 1:00 - 2:30 p.m. EST
Location:
Zoom Webinar
Cost: Free
Contact:
Lynn Shedd at the MSBDC Western Regional Office at lshedd@msbdc.umass.edu

Attracting Clients to Your Website (Marketing Toolbox)

Putting it all together. Learn how to collect data from your social media platforms and develop an overall strategy to drive clients to your website.  

There are many topics covered in separate webinars associated with the "marketing toolbox". Please feel free to register for any or all that appeal to you. Pre-registration is required. After registering for one event, you will be in the system and future registrations will be easy. A Zoom link for the webinar will be emailed to you after registration.

Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University.

Date: Monday, November 9, 2020
Time: 1:00 - 2:30 p.m. EST
Location:
Zoom Webinar
Cost: Free
Contact:
Lynn Shedd at the MSBDC Western Regional Office at lshedd@msbdc.umass.edu

 

Business Legal Primer

This presentation will help you gain a better understanding of the core legal concepts impacting your business. 

  • Choice of Entity – What does it mean to be a sole proprietor, partnership, limited liability company or corporation; which type is right for your business? 
  • Employee vs. Independent Contractor – Avoiding the steep risks of misclassification – the basics of determining whether you are hiring an employee or engaging an independent contractor. 
  • Trademark, Patent or Copyright – What is the difference, when and how you need to get one.

The presenter will be Sarah Willey, counsel in the Business and Finance Department of Bulkley Richardson. She is also a member of the firm’s Intellectual Property Practice Group and Employment Law Practice Group. Sarah has experience advising clients in the areas of business formation, mergers and acquisitions, business succession planning, and corporate structuring of businesses in regulated industries. Sarah counsels clients in protecting and maximizing their intellectual property via trademarks, copyrights, and licensing agreements. She also assists businesses with designing, implementing and auditing corporate compliance programs under International Traffic in Arms Regulations (ITAR), Export Administration Regulations (EAR) and Foreign Corrupt Practices Act (FCPA).

Information on how to join the webinar will be sent once registered.

Date: Thursday, November 19, 2020
Time: 9:30 - 11:30 a.m. EST
Location: Webinar
Cost: Free
Contact: Lynn Shedd at the MSBDC Western Regional Office at lshedd@msbdc.umass.edu

 
Google Seminar
Payment Details:

Please mail a copy of your registration email, along with a check payable to the University of Massachusetts, to the address below. Your payment must be received prior to the seminar date. We do not accept credit cards or purchase orders. We cannot guarantee your place in a workshop without full payment in advance.

Massachusetts Small Business Development Center
Attn: Lynn Shedd
Scibelli Enterprise Center
One Federal Street, Building 101
Springfield, MA 01105-1160


Cancellation/Refunds/Materials Policy:


The MSBDC reserves the right to cancel or reschedule a training session. Registration fees will be returned or credited towards future programs. Cancellations received by noon the day prior to the workshop will be entitled to a refund. No refund will be given on notifications received after that time or in any no-show situation. Seminar materials are for attendees only.