Massachusetts Small Business Development Center Network
Western Regional Office

 

Training Seminars & Events

 

The Western Regional Office offers a full calendar of business training. Seminars are offered at no charge or for a nominal fee and held at locations throughout Western Massachusetts. This calendar is subject to change. Pre-registration is required for all events. If you do not register, we cannot notify you in the case of changes and/or cancellations. Please review our payment and cancellation policies.

For information on other MSBDC seminars offered throughout the state, visit the MSBDC's statewide training calendar at www.msbdc.org/training.

We would like to thank the following agencies for cosponsoring our training events:

Premier Sponsors:
Boisselle Morton & Associates  |  PeoplesBank  |  TD Bank  |  Westfield Bank

Sponsors:
Berkshire Bank  |  Country Bank for Savings   |  Easthampton Savings Bank    |  First Niagara  |  Florence Savings Bank  |  Greenfield Co-operative Bank  |  Greenfield Savings Bank  |  Holyoke Credit Union  |  People's United Bank  |  United Bank Foundation

  


2017 Training Calendar
 
   July
12 How to Build a Healthy and Successful Food Business (Springfield)
31

Google Marketing Series - Session 1 (Springfield)

   
   August
3 Basics of Starting a Business (Greenfield)
4 Email Fraud & Information Security Awareness (Springfield)
7 Basics of Starting a Business (Springfield)
Google Marketing Series - Session 2 (Springfield) 
16  Google Marketing Series - Session 3 (Springfield) 
22  Google Marketing Series - Session 4 (Springfield) 
28  Google Marketing Series - Session 5 (Springfield) 
   

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Program Descriptions
 

Basics of Starting a Business

Learn the whole nine yards of starting a business. This free workshop, presented by Allen Kronick, senior business advisor with the Massachusetts Small Business Development Center Network Western Regional Office, will focus on business fundamentals, from start-up considerations to business plan development and funding sources. It is designed for owners of existing businesses as well as those who are planning to start one.

The workshop will help entrepreneurs write a business plan and provide structure to starting/managing their venture.

Topics will include:

  • Introduction and need for planning
  • Basic business plan format
  • Choosing your legal form of organization
  • Marketing, market planning and research
  • Cash flow projections
  • Financial statements
  • Financing

Oreste Varela, Springfield branch manager of the U.S. Small Business Administration will also present, The SBA Advantage: An Overview of SBA’s Programs and Services. This presentation will help you gain a better understanding of the various SBA programs and services available to prospective or current entrepreneurs who need assistance in starting or expanding their businesses, and will include capital, counseling and contracting information.

This free workshop is typically held on the first Monday of the month in Springfield and the first Thursday of the month in Greenfield (unless otherwise noted, due to holiday or other conflict). See chart below for dates, times, locations and registration links.

The Greenfield workshops are cosponsored by the Franklin County Chamber of Commerce.

Cost: No charge
Contact: Pre-registration is required. Register online with link below. If you have questions or are unable to register online, contact Lynn Shedd at lshedd@msbdc.umass.edu or 413-577-1761.

MSBDC register online
 

  • Thursday, August 3, 2017 | 9:00 a.m. - 11:30 a.m.
    Franklin County Chamber of Commerce, 395 Main Street, Greenfield
     
  • Monday, August 7, 2017 | 1:00 - 3:30 p.m.
    TD Bank, 1441 Main Street, Springfield

Legal Clinic

The MSBDC Western Regional Office is pleased to announce that we are offering free legal clinics for small business owners. Entrepreneurs and small business owners can meet one-on-one with an attorney to discuss general legal questions such as corporate structure, leases, contracts, insurance, employment, franchising, and various other business-related issues. Appointments are 30 minutes.

The attorneys donating their time and legal expertise are Sarah K. Willey, Esq. with WMASSBIZLAW and Daniel P. Morrissey, Esq. with Bacon Wilson P.C.

         Sarah Willey     Daniel Morrissey

All services are provided by the attorneys which are not acting as agents and/or representatives of the Massachusetts Small Business Development Center Network. By meeting with an attorney, you agree to indemnify and hold harmless the MSBDC from any and all claims and liability arising from your session. Participants will receive a general waiver statement prior to their meeting.

Participants are eligible to attend one 30-minute legal clinic. Individual appointments are subject to availability. As a courtesy to the attorneys, if you cannot attend your appointment, please contact our office at 413-577-1768 or msbdc@msbdc.umass.edu at least 24 hours in advance.

Date: TBA
Time: 12:30 - 4:30 p.m. (30-minute appointments)
Location: Scibelli Enterprise Center, 1 Federal Street, Building 101, Springfield
Cost: Free
Contact:  If you have questions or are unable to register online, contact Lynn Shedd at lshedd@msbdc.umass.edu or 413-577-1761.

How to Build a Healthy and Successful Food Business

Whether you are in the food business and want to know how to expand; or you are thinking of starting a business built around food.; you won’t want to miss this event. Learn from people who have been where you are and have been successful. There will be light refreshments.

Speakers and content include:

  • Business Planning for a Food Business: Anita Eliason, MSBDC
  • Creating a Value Added Food Product: Joanna Benoit, WMFPC
  • Food Industry Overview: Chef Bill Collins 

Date: Wednesday, July 12, 2017
Time: 5:00 - 7:30 p.m.
Location: TD Bank Conference Center, 1441 Main Street, Springfield
Cost: Free
Contact:
Pre-registration is required. Register online with link below. If you have questions or are unable to register online, contact Lynn Shedd at lshedd@msbdc.umass.edu or 413-577-1761.

MSBDC register online

Sponsored by the Massachusetts Small Business Development Center & Franklin County Community Development Corporation, with a special thanks to TD Bank for hosting the event and providing the food.

Email Fraud & Information Security Awareness

Email is an essential method of communication for most businesses, yet email can also open the door to fraud and thousands of dollars in losses. Learn the latest techniques that fraudsters are using to trick your employees in to installing malware and how you can best protect your business from these financial crimes.

The speaker will be Karen Cartier, CBAP, CBCCO, Fraud Prevention Officer at Greenfield Saving Bank. Karen has over 25 years of experience in the fields of finance and banking. She is currently employed as the Compliance & BSA Officer at Greenfield Savings Bank and is an online course instructor for the Center for Financial Training, where she teaches Fraud Examination and Accounting Forensics. Karen is certified in Compliance, Bank Secrecy, and Fraud Analytics, and has completed studies at Holyoke Community College, Elms College, and the New England School of Financial Studies through the Babson Executive College.

Date: Friday, August 4, 2017
Time: 8:30 - 10:00 a.m.
Location: Scibelli Enterprise Center, 1 Federal Street, Building 101, Teleclassroom, 3rd Floor, Springfield
Cost: Free
Contact: Pre-registration is required. Register online with link below. If you have questions or are unable to register online, contact Lynn Shedd at lshedd@msbdc.umass.edu or 413-577-1761.

MSBDC register online

Sponsored by Greenfield Savings Bank

Google Marketing Series - 5 Workshops

GoogleAre you intimidated by social media? You paid all that money and invested all that time to create your website, but you're not getting the return? Explore with us how you can improve your results. We're here to help, beginning with these educational workshops. We want to help every business in our communities to get found on the web—starting with yours!

People are searching online for businesses like yours every day. Make sure they can find and connect with you by adding your business information to Google Search and Maps. This does not replace your website.  This workshop can help people find your website.

Start a fire under your business—get better results from your existing web presence by claiming your own Google business page.

In this series of workshops you will:

  • Search for your business
  • Does your business info show up on Google?
  • Is your business information complete?
  • Select your business or add it
  • Enter or correct your business details
  • Keep your address private or enter your service area
  • Confirm your business for Google
  • Get verified by Google, then take control

Space is limited and you must register in advance.

  • Session 1: Get Found on Google Search and Maps
    Connect with customers when they search with Google Search. Connect with customers when they search on Google Maps. Having a website is not enough these days. This low-cost workshop will help you claim your local listing on the spot.
    Date: Monday, July 31, 2017
    Time: 5:30-7:30 p.m.
    Location: Scibelli Enterprise Center, 1 Federal Street, Springfield
    Cost: $5
    MSBDC register online
     
  • Session 2: Grow Your Business Online with Google Tools
    Can people find your business on computers and mobile devices? Free tools show you how people search on Google and how they use your website. Google's suite of online business productivity tools makes collaboration a breeze.
    Date: Tuesday, August 8, 2017
    Time: 5:30-7:30 p.m.
    Location: Scibelli Enterprise Center, 1 Federal Street, Springfield
    Cost: $5
    MSBDC register online
     
  • Session 3: Advertise Online Using Google Adwords
    An introduction to advertising and how it can benefit your business. Learn how keywords work, how to find them, and how to evaluate their performance. Learn how to write great ads for your business. Your ads appear at the top or bottom of the search results pages.
    Date: Wednesday, August 16
    Time: 5:30-7:30 p.m.
    Location: Scibelli Enterprise Center, 1 Federal Street, Springfield
    Cost: $5
    MSBDC register online
     
  • Session 4: Set Goals with Google Analytics
    What is Google Analytics? A free powerful analytics tool that provides reports showing how visitors found your website and what they did when they got there. Google Analytics measures the effectiveness of your online and offline marketing campaigns. This workshop will explain how you can use Analytics to improve your marketing.
    Date: Tuesday, August 22, 2017
    Time: 5:30-7:30 p.m.
    Location: Scibelli Enterprise Center, 1 Federal Street, Springfield
    Cost: $5
    MSBDC register online
     
  • Session 5: Create Your Own Free Website with Google
    Learn how to create, customize and publish your site. Get a free domain name or use one that you already own. Access and edit your site anytime. Use your own photos and text or the website generator can create the text for you. Free hosting and domain name for a year.
    Date: Monday, August 28, 2017
    Time:
    5:30-7:30 p.m.
    Location: Scibelli Enterprise Center, 1 Federal Street, Springfield
    Cost: $5
    MSBDC register online

Sponsored by MSBDC & SCORE 

 
Payment/Cancellation/Refunds/Materials Policy: The MSBDC reserves the right to cancel or reschedule a training session. Registration fees will be returned or credited towards future programs. Payment in the form of a personal or company check is due in full prior to the workshop and must accompany the registration form. We do not accept credit cards or purchase orders. We cannot guarantee your place in a workshop without full payment in advance. Cancellations received by noon the day prior to the workshop will be entitled to a refund. No refund will be given on notifications received after that time or in any no-show situation. Seminar materials are for attendees only.