Massachusetts Small Business Development Center Network

 

Massachusetts SBDC Statewide Training & Event Calendar

  

Preregistration is required for all events. If no link is listed on the registration page, online registration is not available or registration has closed. Please read important registration information by clicking here.


 PFT booklet
export
The Massachusetts Export Center organizes seminars, webinars and events throughout the year under Partners for Trade—the official export training initiative of the Commonwealth. Coming Soon - click here for the Spring 2024 Partners for Trade training booklet.
 
On the calendar below, globe indicates an exporting training event. Click on the booklet image at right to download the latest Partners for Trade booklet.

    
 

 

 

 

 

 

 

 

 

 

 

~~~ 2024 Training Calendar 

Training is held online unless otherwise noted              globe = export training
 MAY
23 Energy and Water Efficiency in Food and Beverage Businesses
23 How Digital Marketing & Website Optimization Helps Your Business
30 Employment Law Updates
 
 JUNE
5 Tech Talks with Rob
5 Unleashing the Power of AI for Small Business Growth
6 How to Start a Business 101: The Basics
12 Social Media Marketing for Beginners
13 How to Use ChatGPT in Your Marketing Strategy (Salem)
13 Use of the Cloud for Export-Controlled Tech Data: Trends, Tips and Best Practices globe
20 How to Start a Business 101: The Basics
27 Leveraging Low-Cost Technology to Boost Your Business Operations (Salem)
 
 JULY
3 Tech Talks with Rob
 



 
 

 

 

 

 

 

 

 

 

 

 

 

 

 

  

  
 

 

 

    

  

  

  

  

 

 

 

 

 

 

  

 

 

 

 

 

  

Program Descriptions


How to Start a Business 101: The Basics

The How to Start a Business series is a three-part series designed to provide new business owners with an overview of the information and tools needed to evaluate and develop a new business idea.

In this first session, topics include:

  • Characteristics of an entrepreneur
  • Learn from those before you – reasons why businesses fail
  • The life of a business owner
  • SBA basics
  • Different methods to write a business plan
  • Creating your elevator pitch

The speaker will be a Massachusetts SBDC Network regional director or business advisor.

There is no charge for these workshops, but pre-registration is required. This workshop is offered on several convenient dates. A Zoom link for the webinar will be emailed to you immediately after registration from centeric@clients.msbdc.org. Please add this email to your safe sender list.

Date:  Typically held on the first and third Thursday of the month - click on date below to register
Time: Varies (1.5 hours)
Location: Online
Cost: No charge
Contact: Regional Office hosting the event (see: 'facilitated by' on registration form)

   

Tech Talks with Rob

Tech Talks with RobJoin us for "Tech Talks with Rob" an enlightening webinar series designed specifically for small business owners looking to navigate the complex world of technology. Each session, hosted by tech expert Rob DelMastro, will delve into critical topics that are essential for running a modern business in the digital age.

Some of the topics we will cover:

  • Professional Email Systems: Learn how to set up and manage a professional email system that enhances your business communication and credibility.
  • Cybersecurity: Discover strategies to protect your business from cyber threats and ensure your data remains secure.
  • Password Managers: Find out why password managers are a must-have for securing your sensitive information and how to implement them effectively.
  • SEO: Uncover the secrets of Search Engine Optimization to increase your online visibility and drive more traffic to your website.
  • Domains and Web Hosting: Get to grips with choosing the right domain names and web hosting services that align with your business goals.
  • POS Systems: Explore the various Point of Sale systems available and how to select one that streamlines your sales processes.

Whether you are tech-savvy or just getting started, "Tech Talks with Rob" will provide you with the knowledge and tools to leverage technology for your business’s success. Don’t miss out on this opportunity to learn, grow, and secure your business in the digital marketplace. During each session, Rob will present a brief 15–20-minute introduction to the topic at hand, followed by an interactive discussion and Q&A period. This series aims to create a welcoming environment where participants are encouraged to ask questions. Remember, there are no bad questions. 

Date:  Held on the first Wednesday of the month - click on date below to register
Time: 10:00 - 11:30 a.m. ET
Location: Online
Cost: No charge
Contact: Paula Pawloski at the Massachusetts SBDC at ppawlosk@umass.edu

             

Energy and Water Efficiency in Food and Beverage Businesses

UMass Energy Transition InstituteJoin this webinar to:

  • Learn about opportunities for food and beverage businesses to reduce operating costs and environmental impact by using energy and water more efficiently
  • Connect with Massachusetts programs that provide the free one-on-one support your business needs to improve your sustainability  

The guest speaker will be Paul Lukitsch, Senior Facilities Manager at Keurig Dr Pepper. Paul will speak about the company’s experience engaging their staff in increasing efficiency at manufacturing facilities across the country. 

Date: Thursday, May 23, 2024  
Time: 1:00 - 2:00 p.m. ET
Location: Online
Cost: No charge
Contact: Lauren Mattison in the UMass Energy Transition Institute at laurenm@umass.edu

Cosponsored and presented by the UMass Energy Transition Institute and UMass Clean Energy Extension

How Digital Marketing & Website Optimization Helps Your Business

Topics to be covered include:

  • Digital marketing on Meta (Facebook and Instagram), how you can generate fresh leads, direct traffic to your website for sales, or increase brand awareness locally.
  • Meta Pixel tracking for increased data on your website, how you can track purchases, email sign ups, or other actions you are looking to have data on.
  • Website design and optimization, the importance of having an aesthetically pleasing and easy to navigate website with clear call to actions and minimal friction for the desired action you want your website viewers to take.

Date: Thursday, May 23, 2024
Time: 1:00 - 2:00 p.m. ET
Location: Online
Cost: No charge
Contact: Anne Fenton at amfenton@msbdc.umass.edu

Cosponsored by the New Bedford Economic Development Council (NBEDC) and Massachusetts Growth Capital Corporation (MGCC)

Employment Law Updates

In this webinar, Attorney Wendy L. Hansen with Foley & Foley, P.C., will discuss top compliance issues, employment law updates, future potential changes, and answer your questions!

Date: Thursday, May 30, 2024
Time: 1:00 - 2:00 p.m. ET
Location: Online
Cost: No charge
Contact: Anne Fenton at amfenton@msbdc.umass.edu

Cosponsored by the New Bedford Economic Development Council (NBEDC) and Massachusetts Growth Capital Corporation (MGCC)

Unleashing the Power of AI for Small Business Growth

Are you a small business owner looking to stay competitive and scale your business in today's rapidly evolving market? Join us for an engaging seminar designed to help you harness the potential of artificial intelligence (AI) to drive growth and success.

In this introductory session, you'll hear from Dan Geller, an experienced AI and marketing strategist who has helped numerous small to medium-sized businesses leverage AI effectively. Whether you're tech-savvy or just starting to explore AI, this seminar is tailored to help you understand how AI can benefit your business, regardless of its size or industry. Discover how AI can provide you with a competitive edge, enabling you to optimize processes, enhance marketing efforts, and achieve results that might otherwise require significant resources. Dan will demystify the hype surrounding AI and show you how to approach it strategically, ensuring that you make the most of this powerful technology.

Through a practical example featuring ChatGPT 4.0, you'll gain valuable insights into how AI can be applied to real-world business scenarios. Dan will walk you through the process of creating well-structured prompts and setting realistic expectations to avoid common pitfalls. This seminar is perfect for small business owners, entrepreneurs, and decision-makers who want to stay ahead of the curve and explore the potential of AI for their businesses. Whether you're looking to gain a foundational understanding of AI or seeking guidance on how to direct your team to achieve tangible results, this session is designed to meet your needs. The session will be followed by a Q&A session.

The speaker will be Dan Geller, Chief Creative Officer of Agency Renegades.

Date: Wednesday, June 5, 2024
Time: 11:00 a.m. - 12:00 p.m. ET
Location:
Online
Cost: No charge
Contact: Kaitlin Muldoon at kmuldoon@salemstate.edu or 978-542-7369

Social Media Marketing for Beginners

There are a plethora of social media platforms available. Is it necessary to have a presence on all of them? How can you determine which platforms are suitable for your business? Should you continuously stay updated with the latest social media apps? Moreover, is it acceptable to share identical content across all platforms, or does it need to be tailored differently?

In this webinar, you'll gain insights into leveraging each platform effectively to convey your message. Additionally, you'll learn about essential terminology, best practices, and methods for monitoring your social media efforts.

The speaker will be Rosa DiVirgilio Taormina, Senior Business Advisor and Certified Digital Marketing Professional with the Massachusetts SBDC - Northeast Region.

Date: Wednesday, June 12, 2024
Time: 11:00 a.m. - 12:00 p.m. ET
Location: Online
Cost: No charge
Contact: Kaitlin Muldoon at kmuldoon@salemstate.edu or 978-542-7369

Use of the Cloud for Export-Controlled Tech Data: Trends, Tips and Best Practices

Cloud technology has grown to become the standard for storing, sharing and accessing data for most businesses. However, companies using the cloud to store export-controlled tech data or Software-as-a-Service (SaaS) providers using the cloud to distribute software functionality must take special precautions to ensure that they remain compliant with U.S. export control laws. Both the Export Administration Regulations (EAR) and the International Traffic in Arms Regulations (ITAR) have provisions that allow for cloud usage for export-controlled technical data under certain conditions, but companies must be vigilant and implement data security protocols in order to remain compliant. 

Most recently, the cloud is back in the export control spotlight, with the U.S. Department of Commerce Bureau of Industry and Security (BIS) issuing a proposed rule in early 2024 that would require U.S. cloud or Infrastructure as a Service providers (IaaS) to create sweeping new programs to identify and track foreign customers while also authorizing BIS to block or restrict IaaS transactions in certain foreign jurisdictions or with certain foreign persons. The proposed rule also implements reporting requirements for IaaS providers when foreign customers use U.S. cloud infrastructure for certain AI applications.

Join us for this webinar that will review best practices and requirements for compliance when using the cloud for export-controlled technical data. The webinar will also discuss the allowances for cloud usage under the EAR and the ITAR while providing guidance for implementing effective data security protocols. Finally, the webinar will discuss the new proposed rule for IaaS providers and what this may mean for the future of export controls as they relate to the cloud.   

Speakers:

  • Steven Brotherton, Principal, U.S. & Global Export Controls and Sanctions Leader — KPMG US
  • Jenna Glass, Managing Director, Export Controls and Sanctions — KPMG LLP
  • Ellen Ozderman, Managing Director, Cyber Security Services — KPMG LLP

Date: Thursday, June 13, 2024
Time: 12:00 - 1:30 p.m. ET
Location: Online
Cost: $25 / No charge for Compliance Alliance members
Contact: Massachusetts Export Center at training@massexport.org or 617-973-6610

How to Use ChatGPT in Your Marketing Strategy

Join us for an immersive workshop where we delve into the transformative potential of leveraging ChatGPT in your marketing strategy. The capabilities of AI-driven tools like ChatGPT can help you engage with your audience, craft compelling content, and drive impactful campaigns.

In this workshop, we will discuss the following:

  • Writing effective prompts to get the most impactful answers
  • Generating ideas for content
  • Improving your video and written content
  • Crafting compelling ad copy
  • Formulating taglines, social captions, and more!

The speaker will be Cara Chatellier, Founder and Creative Director of Bubbly Creative.

Date: Thursday, June 13, 2024
Time: 10:00 a.m. - 12:00 p.m. ET
Location:  Salem State University, 71 Loring Avenue, Viking Hall 123, Salem
Cost: $25
Contact: Kaitlin Muldoon at kmuldoon@salemstate.edu or 978-542-7369

Leveraging Low-Cost Technology to Boost Your Business Operations

Discover innovative ways to enhance your small business operations with our presentation on low- to no-cost technology solutions. Learn how leveraging affordable tech tools can streamline processes, boost productivity, and maximize efficiency without breaking the bank.

The speaker will be Rosa DiVirgilio Taormina, Senior Business Advisor and Certified Digital Marketing Professional with the Massachusetts SBDC - Northeast Region.

Date: Thursday, June 27, 2024
Time: 10:00 a.m. - 12:00 p.m. ET
Location: Salem State University, 71 Loring Avenue, Viking Hall 123, Salem
Cost: $25
Contact: Kaitlin Muldoon at kmuldoon@salemstate.edu or 978-542-7369

 

Important Training Notes

Training registrations are booked on a first-come, first-served basis. To reserve your space for fee-based events, mail your payment to the appropriate office with a copy of the completed registration form. Credit cards are accepted ONLY for the Massachusetts Export Center's events. Your spot is reserved once payment is received by the appropriate office. Training programs may be added or cancelled; the training schedule is subject to change.

Please note: Training confirmations are sent from centeric@clients.msbdc.org. We use this email frequently, so please add it to your approved sender list. A verification code will be sent from this email address allowing your to register for training. If you have problems signing in, do not create a new account with a different email in order to register. For help registering, send an email to the contact in the seminar description. Please review our cancellation and refund policies.