Massachusetts Small Business Development Center Network

 

Massachusetts SBDC Network Statewide Training & Event Calendar

  

Preregistration is required for all events. If no link is listed on the registration page, online registration is not available or registration has closed. Please read important registration information by clicking here.


 
export
The Massachusetts Export Center organizes seminars, webinars and events throughout the year under Partners for Trade—the official export training initiative of the Commonwealth. Click here for the Fall 2023 Partners for Trade training booklet.
 
On the calendar below, globe indicates an exporting training event.

    
 

 

 

 

 

 

 

 

 

 

 

~~~ 2024 Training Calendar 

Training is held online unless otherwise noted              globe = export training
 MARCH
7 How to Start a Business 101: The Basics
11 E-Commerce: Is it Right for Your Business? (Salem)
12 How to Post on Social Media (Salem)
12 How To Recruit & Retain Top Talent (Worcester)
13 Financial Analysis Fundamentals (Salem)
14 Creating a Successful Business Plan (Salem)
20 How to Start a Business 101: The Basics
20 Maximizing the Benefits of International Trade Show Participation globe
21 Exploring Certifications and Finding Procurement Opportunities (Fitchburg)
27 Five Tiny Fixes to Improve Your Small Business Marketing
28 Waste Reduction in Food and Beverage Processing Businesses
 
 APRIL
4 How to Start a Business 101: The Basics
18 How to Start a Business 101: The Basics
18 Preparing a Government-Targeted Capability Statement – A Business Resume (Fitchburg)
 



 
 

 

 

 

 

 

 

 

 

 

 

 

 

 

  

  
 

 

 

    

  

  

  

  

 

 

 

 

 

 

  

 

 

 

Program Descriptions


How to Start a Business 101: The Basics

The How to Start a Business series is a three-part series designed to provide new business owners with an overview of the information and tools needed to evaluate and develop a new business idea.

In this first session, topics include:

  • Characteristics of an entrepreneur
  • Learn from those before you – reasons why businesses fail
  • The life of a business owner
  • SBA basics
  • Different methods to write a business plan
  • Creating your elevator pitch

The speaker will be a Massachusetts SBDC Network regional director or business advisor.

There is no charge for these workshops, but pre-registration is required. This workshop is offered on several convenient dates. A Zoom link for the webinar will be emailed to you immediately after registration from centeric@clients.msbdc.org. Please add this email to your safe sender list.

Date: Typically held on the first and third Thursday of the month - click on a date below to register
Time: Varies (1.5 hours)
Location: Online
Cost: No charge
Contact: Regional Office hosting the event (see: 'facilitated by' on registration form)

     

E-Commerce: Is it Right for Your Business?

Are you ready to take your business to the next level with e-commerce?

Whether you’re ready to jump in headfirst or are just starting to think about this as a next step, join us for an informational webinar on E-Commerce: Is it Right for Your Business? In this session, we will demystify the fundamentals of e-commerce. You will come out of the session with the knowledge and tools to help you launch your online venture.

Areas covered will include:

  • Choosing the right platform
  • Payment gateways
  • Managing product inventory across channel sales
  • Customer retention
  • Legal/compliance issues

The speaker will be Rosa Di Virgilio Taormina, senior business advisor and Certified Digital Marketing Professional with the Massachusetts SBDC Network, Northeast Regional Office.

Date: Monday, March 11, 2024
Time: 10:00 a.m. - 12:00 p.m. ET
Location: Salem State University, Marsh Hall, Petrowski Room, Central Campus, 71 Loring Avenue, Salem
Cost: $25
Contact: Kaitlin Muldoon at kmuldoon@salemstate.edu or 978-542-7369

How to Post on Social Media

In this interactive, in-person session, you will learn how to post to social media, properly use hashtags, as well as using the tools specific for business management. Platforms covered will include LinkedIn, Instagram, Facebook, Pinterest, YouTube, and X (formerly known as Twitter).

Attendees are encouraged to bring their laptops, so they try it themselves with the instructor’s support. In the interest of maximizing time, attendees should come with their social media business accounts already established. Instructions on how to set up various business accounts will be provided just prior to the event. Space is limited.

The speaker will be Rosa Di Virgilio Taormina, senior business advisor and Certified Digital Marketing Professional with the Massachusetts SBDC Network, Northeast Regional Office.

Date: Tuesday, March 12, 2024
Time: 10:00 a.m. - 12:00 p.m. ET
Location: Salem State University, Marsh Hall, Petrowski Room, Central Campus, 71 Loring Avenue, Salem
Cost: $25
Contact: Kaitlin Muldoon at kmuldoon@salemstate.edu or 978-542-7369

How To Recruit & Retain Top Talent

Please join us at the Worcester Regional Chamber of Commerce for an informative workshop on “How to Recruit & Retain Top Talent.”  The most valuable asset for any business is its employees. During this high-powered, interactive session you will engage with other business leaders to learn Ten Essentials for Building a Top-Performing Team. You need to attract the best of the best talent in this competitive environment today. 

Tom Herald, regional director of the Massachusetts Small Business Development Center Network at Clark University, will share tips from some of the top recruiters in the business to help you get those first round picks before your competitors.

Date: Tuesday, March 12, 2024
Time: 9:00 - 10:30 a.m. ET
Location: Worcester Regional Chamber of Commerce, 311 Main Street, Suite 200, Worcester
Cost: No charge
Contact: Massachusetts SBDC Network, Central Regional Office at sadoran@clarku.edu

Cosponsored by the Worcester Regional Chamber of Commerce and National Grid

Financial Analysis Fundamentals

The Financial Analysis Fundamentals course is designed to equip participants with the essential skills and knowledge required to analyze and interpret financial data effectively. This comprehensive course introduces the principles, tools, and techniques utilized in assessing the financial health, performance, and viability of businesses. Participants will delve into key topics such as financial statement analysis, ratio analysis, cash flow analysis, and forecasting methodologies.

The course will provide a solid foundation in understanding financial statements (income statement, balance sheet, and cash flow statement) and interpreting their components to evaluate a company's profitability, liquidity, solvency, and overall financial position. Through practical case studies, real-world scenarios, and hands-on exercises, participants will learn to:

  1. Analyze Financial Statements
  2. Ratio Analysis
  3. Cash Flow Analysis
  4. Forecasting Techniques
  5. Investment Decision Making

The speaker will be Awilda Irizarry, senior business advisor and financial specialist with the Massachusetts SBDC Network, Northeast Regional Office.

Date: Wednesday, March 13, 2024
Time: 10:00 a.m. - 12:00 p.m. ET
Location: Salem State University, Marsh Hall, Petrowski Room, Central Campus, 71 Loring Avenue, Salem
Cost: $25
Contact: Kaitlin Muldoon at kmuldoon@salemstate.edu or 978-542-7369

Creating a Successful Business Plan

Are you ready to turn your entrepreneurial dreams into a thriving reality?

Whether you're a budding entrepreneur with innovative ideas or a small business owner seeking to elevate your strategy, a solid business plan is your key to success. What to Expect:

  • Comprehensive Guidance: From identifying your target market to financial projections and beyond, we'll cover every aspect of crafting a powerful business plan.
  • Interactive Sessions: Engage in presentations, analyze real-world case studies, and participate in hands-on exercises to reinforce your learning.
  • Practical Insights: Gain actionable strategies that you can immediately apply to your business venture, ensuring tangible results.

The speaker will be Nancy Gerardi, regional director of the Massachusetts SBDC Network, Northeast Regional Office. With a wealth of experience, Nancy is dedicated to help entrepreneurs like you succeed in the competitive business landscape.

Space is Limited. Please bring your laptop in order to write your business plan.

Date: Thursday, March 14, 2024
Time: 9:00 a.m. - 1:00 p.m. ET
Location: Salem State University, Marsh Hall, Petrowski Room, Central Campus, 71 Loring Avenue, Salem
Cost: $25
Contact: Kaitlin Muldoon at kmuldoon@salemstate.edu or 978-542-7369

Maximizing the Benefits of International Trade Show Participation

International trade shows have become an essential tool for businesses looking to tap into global markets. These events provide a unique opportunity to establish global contacts, evaluate the competitiveness of a company’s products and services in foreign markets, create brand awareness, gain exposure to potential suppliers, channel partners and customers, generate leads, and forge valuable partnerships. However, maximizing trade show success in a cost-effective way requires careful planning, thorough market research to assess market potential and customer requirements, realistic budget, effective marketing and PR, and well-executed follow-up.

This program will discuss strategies and tools that businesses can use to maximize international trade show ROI, as well as trade show services available to the US companies through the Department of Commerce. We will also hear from an exporter that has been a successful exhibitor at international trade shows for years, for a different angle on trade show participation.

Speakers:

  • Jerry Kallman, Jr., President and Owner — Kallman Associates, Inc.
  • Mathias Koeckeritz, Senior Policy Advisor — U.S. Embassy Berlin
  • Grace Preston, International Sales Manager — Geophysical Survey Systems, Inc.

Date: Wednesday, March 20, 2024
Time: 11:00 a.m. – 12:15 p.m. ET
Location: Online
Cost: No charge
Contact: Massachusetts Export Center at training@massexport.org or 617-973-6610

Exploring Certifications and Finding Procurement Opportunities

North Central MA ChamberIn our first session on Exploring Certifications, we will review the more commonly used certifications available to small businesses and clarify some of the misconceptions around certifications. As an entrepreneur you will often hear that certifications will open doors for growing your business, but a certification does not guarantee contracts. We will explore which certifications may be best for your business and the “value add” they provide.  

During the second session on Finding Procurement Opportunities, we will explore the state, local and federal procurement sites so you know where to register to find potential opportunities and solicitations for you to bid on.

The speaker will be Sandra Ledbetter, government sales advisor with the Massachusetts SBDC Network.

Date: Thursday, March 21, 2024
Time:
11:30 a.m. - 1:30 p.m. ET
Location: North Central Massachusetts Chamber, 860 South Street, Fitchburg
Cost: $10 chamber members / $20 nonmembers - includes lunch
Contact: North Central Massachusetts Chamber at 978-353-7600

Cosponsored by the North Central Massachusetts Chamber of Commerce

Five Tiny Fixes to Improve Your Small Business Marketing

Are you looking for simple yet powerful strategies to elevate your brand presence, attract more customers, and drive growth? This webinar will discuss five tiny fixes to improve your small business marketing.

Topics will include:

  • Professional photos
  • Custom website/landing page
  • Marketing strategies
  • Low-hanging fruit
  • Starting small and local

The speaker will be Cara Chatellier, founder and creative Ddrector of Bubbly Creative

Date: Wednesday, March 27, 2024
Time: 11:00 a.m. - 12:00 p.m. ET
Location: Online
Cost: No charge
Contact: Kaitlin Muldoon at kmuldoon@salemstate.edu or 978-542-7369

Waste Reduction in Food and Beverage Processing Businesses

UMass Energy Transition InstituteJoin us to learn how businesses that make food and beverages can reduce their environmental impact and increase profitability through waste reduction. Connect with Massachusetts programs that provide the free one-on-one support your business needs to improve your sustainability.

Presented by the UMass Energy Transition Institute with speaker from the RecyclingWorks Massachusetts.  

Date: Thursday, March 28, 2024
Time: 1:00 - 2:00 p.m. ET
Location: Online
Cost: No charge
Contact: Lauren Mattison at the UMass Energy Transition Institute at laurenm@umass.edu 

Cosponsored by the UMass Energy Transition Institute, Massachusetts SBDC Network, and supported by U.S. EPA Pollution Prevention Grant 00A01092

Preparing a Government-Targeted Capability Statement – A Business Resume

North Central MA ChamberJoin us for a workshop on developing a government-focused capability statement. Learn about this special type of marketing collateral you need to create when targeting the government marketplace. A focused, well-prepared capability statement (CS) will assist you in marketing your products and services to large businesses with supplier diversity programs, federal agencies, and other similar markets. A CS is an effective, inexpensive marketing tool used to quickly highlight your strengths and capabilities when marketing and representing your small business.

Please join us for an overview of what is included in a capability statement so you too can prepare a dynamic government-targeted CS for your future marketing outreach.

The speaker will be Sandra Ledbetter, government sales advisor with the Massachusetts SBDC Network.

Date: Thursday, April 18, 2024
Time: 11:30 a.m. - 1:00 p.m. ET
Location: North Central Massachusetts Chamber, 860 South Street, Fitchburg
Cost: $10 chamber members / $20 nonmembers - includes lunch
Contact: North Central Massachusetts Chamber at 978-353-7600

Cosponsored by the North Central Massachusetts Chamber of Commerce

 

Important Training Notes

Training registrations are booked on a first-come, first-served basis. To reserve your space for fee-based events, mail your payment to the appropriate office with a copy of the completed registration form. Credit cards are accepted ONLY for the Massachusetts Export Center's events. Your spot is reserved once payment is received by the appropriate office. Training programs may be added or cancelled; the training schedule is subject to change.

Please note: Training confirmations are sent from centeric@clients.msbdc.org. We use this email frequently, so please add it to your approved sender list. A verification code will be sent from this email address allowing your to register for training. If you have problems signing in, do not create a new account with a different email in order to register. For help registering, send an email to the contact in the seminar description. Please review our cancellation and refund policies.