Statewide Training & Event Calendar
Preregistration is required for all events. Each registration link is program-specific. If no link is listed, online registration is not available or registration has closed.
Training registrations are booked on a first-come, first-served basis. To reserve your space for fee-based events, mail your payment to the appropriate office with a copy of the completed registration form. We accept credit cards only for the Massachusetts Export Center's events. Your spot is reserved once payment is received by the appropriate office. Training programs may be added or cancelled; the training schedule is subject to change.
Please note: Training confirmations are sent from centeric@clients.msbdc.org. If you can't log into your account to register for training, a verification code will be sent from this email address. We use this email frequently, so please add it to your approved sender list.
Please review our
cancellation and refund
policies.
 The Massachusetts Export Center organizes seminars, webinars
and events throughout the year under Partners for Trade—the
official export training initiative of the Commonwealth. The Export Center
also offers an opportunity to view archived webinars. For further
information, visit www.mass.gov/export.
On the calendar below, 
indicates an exporting training event. |
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 The
Massachusetts Export Center created the
Massachusetts Export Resource Center, a comprehensive,
one-stop resource for accessing a wide range of instructional and practical
information on exporting to help your business grow and take advantage of
international opportunities. Click on the logo to view the website.
Registration is free! |
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 Did you know that the U.S. Small Business Administration offers free online training through its Learning Center? Click on the SBA logo to view topics.
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|  SCORE
conducts a variety of free and low-cost, educational workshops that provide
valuable information necessary for establishing and managing a successful
business.Greater Boston | Western MA | Central MA | Southeast MA | Cape Cod & the Islands | Northeast MA
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Visit our community calendar for additional training
opportunities. |
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2020 Training Calendar |
= export training |
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| Until further notice, in-person training is suspended. All training is offered online. | |||
| DECEMBER | |||
| 7 | Basics of Starting Your Business | ||
| 9 | Legal Requirements for Small Businesses | ||
| 10 | Small Business Resources and Support | ||
| 10 | Exploring Entrepreneurship – Resources To Help Start and Grow Your Business | ||
| 10 | Often Overlooked Opportunities in Taxation | ||
| 15 | How to Open a Business in MA Legally | ||
| 15 | Info Session on Economic Injury Disaster Loan | ||
| 15 | 7 1/2 Hacks to Keep your Home Network from Being Hacked | ||
| 15-17 | Introduction to QuickBooks Desktop | ||
| 16 | Marketing 101 | ||
| JANUARY 2021 | |||
| 12 | Building Sustainable Business (BSB) Series, Exploring Growth Opportunities | ||
| 14-15 |
Export Expo — the state’s largest and most important export event of
the year! |
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Program Descriptions
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How to Become a GSA Federal Supply Schedule Holder and Government Contracting 101
This free one-day workshop is typically held monthly in Boston. This workshop, designed to encourage and support small businesses interested in obtaining a GSA Federal Supply Schedule contract; learn more about contracting opportunities, the procurement process and resources available. Not sure which solicitation applies to your product or service? Refer to GSA's Schedules e-Library website in order to view or download solicitations. You can also view and download solicitations by visiting the Federal Business Opportunities (FedBizOpps) website. Before attending the workshop, please review the GSA Multiple Award Schedule (MAS) Program and the GSA Vendor Tool Box. Please direct any questions regarding the GSA MAS Program to the GSA MAS Helpdesk (National Customer Service Center) by phone at 800-488-3111 or by email at mashelpdesk@gsa.gov. To register, click on a specific date below and you will be transferred to the registration form. Space is limited to the first 25 participants, so register early! Date:
TBA |
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Introduction to Government Contracting
To register for an event, click on a specific date below and you will be transferred to the registration form. Space is limited, so register early! Dates: TBA |
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General information will be provided on the following programs and services:
These free two-hour programs are offered frequently at various locations. Click on button below to visit SBA's website for dates, locations and registration information.
Cosponsored by the U.S. Small Business Administration and area chambers of commerce |
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Legal Clinics (offered monthly in Southeast Massachusetts)
We are pleased to announce that Christopher Cassara, Esq., partner at Partridge Snow & Hahn LLP (PSH), is continuing to hold free Legal Clinics in our office and at our outreach locations. Entrepreneurs and small business owners are eligible to meet one-time, one-on-one for 30 minutes, to discuss general legal questions such as corporate structure, leases, contracts, insurance, employment, franchising, and various other business related issues.
These free and confidential 30-minute sessions are offered once a month at various locations. Space is limited and registration is required. Registration opens online two weeks prior to each legal clinic's date. If you have questions, please call the MSBDC office at 508-673-9783.
As a courtesy to Attorney Cassara, who is volunteering
his time for the clinics, please call our office at at least 24 hours in
advance if you cannot attend your appointment. Dates: Monthly on Fridays
- see dates below Register online by clicking on the desired date below:
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Basics of Starting Your Business
There will also be an overview of the U.S. Small Business Administration's programs and services. The presentation will help you gain a better understanding of the various SBA programs and services available to prospective or current entrepreneurs who need assistance in starting or expanding their businesses, and will include capital, counseling and contracting information. Oreste Varela, branch manager of the U.S. Small Business Administration in Springfield, will be a speaker. Also presenting from the Massachusetts Small Business Development Center, Western Regional Office: Samalid Hogan, regional director/senior business advisor; Allen Kronick, senior business advisor; or Anita Eliason, senior business advisor. There is no charge for these workshops, but pre-registration is required. This workshop is offered on several convenient dates. To register, click on your date selection below. A Zoom link for the webinar will be emailed to you after registration. Dates:
Monday, December 7, 2020
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Facebook II (Marketing Toolbox) Use advanced tools such as audience selection, geographic targeting, boosting and cross-posting to Instagram to build your audience and draw traffic to your website. There are many topics covered in separate webinars associated with the "marketing toolbox". Please feel free to register for any or all that appeal to you. Pre-registration is required. After registering for one event, you will be in the system and future registrations will be easy. A Zoom link for the webinar will be emailed to you after registration. Date: Thursday, September 17, 2020 Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University. |
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LinkedIn (Marketing Toolbox) LinkedIn is the best platform to promote yourself as a professional. Use it as a platform to advertise your skills, build credibility as a professional and increase your visibility. Not sure about LinkedIn? Join this workshop and find out if LinkedIn is right for you. There are many topics covered in separate webinars associated with the "marketing toolbox". Please feel free to register for any or all that appeal to you. Pre-registration is required. After registering for one event, you will be in the system and future registrations will be easy. A Zoom link for the webinar will be emailed to you after registration. Date: Monday, September 21, 2020
Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University. |
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Pinterest (Marketing Toolbox) Pinterest is a creative, visual platform that showcases more personal businesses and crafts. If you have a creative enterprise or your product appeals to people with those interests, perhaps you need to have a Pinterest page. There are many topics covered in separate webinars associated with the "marketing toolbox". Please feel free to register for any or all that appeal to you. Pre-registration is required. After registering for one event, you will be in the system and future registrations will be easy. A Zoom link for the webinar will be emailed to you after registration. Date: Thursday, September 24, 2020 Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University. |
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Twitter (Marketing Toolbox) Join the Twitter Universe! Reluctant to get started? Mystified by the process? Not sure you'd like it for yourself? Remember, it's not where you like to be that's important. It's where your customers are that counts. Join us to learn the basics and then decide if Twitter is for you. There are many topics covered in separate webinars associated with the "marketing toolbox". Please feel free to register for any or all that appeal to you. Pre-registration is required. After registering for one event, you will be in the system and future registrations will be easy. A Zoom link for the webinar will be emailed to you after registration. Date: Tuesday, September 29, 2020
Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University. |
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Content Creation (Marketing Toolbox) Creating content stumps most people. Yes, we know we need to post and communicate with our clients regularly, but for many of us it is hard to come up with effective content easily. We will present simple, proven techniques, strategies and resources. There are many topics covered in separate webinars associated with the "marketing toolbox". Please feel free to register for any or all that appeal to you. Pre-registration is required. After registering for one event, you will be in the system and future registrations will be easy. A Zoom link for the webinar will be emailed to you after registration. Date: Thursday, October 1, 2020 Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University. |
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Email Newsletters (Marketing Toolbox) There are 89% of people who look at their email daily. In this time of reaching more people online, email newsletters help you connect with your audience, direct to their inbox. Learn how to create a newsletter that your clients will read and anxiously wait for. Learn how to create templates, upload contacts and create groups. There are many topics covered in separate webinars associated with the "marketing toolbox". Please feel free to register for any or all that appeal to you. Pre-registration is required. After registering for one event, you will be in the system and future registrations will be easy. A Zoom link for the webinar will be emailed to you after registration. Date: Monday, October 5, 2020 Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University. |
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Advanced Email Newsletters, Trends, Effectiveness (Marketing Toolbox) How do you get someone to open your emails? We will review personalization, A/B testing trends and advanced techniques to ensure your newsletter gets opened and help you create a solid group of followers. There are many topics covered in separate webinars associated with the "marketing toolbox". Please feel free to register for any or all that appeal to you. Pre-registration is required. After registering for one event, you will be in the system and future registrations will be easy. A Zoom link for the webinar will be emailed to you after registration. Date: Thursday, October 8, 2020 Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University. |
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E-Commerce Basics (Marketing Toolbox) Learn the basics of selling online using e-commerce. eBay, Etsy, Shopify, Amazon and other platforms will be discussed. There are many topics covered in separate webinars associated with the "marketing toolbox". Please feel free to register for any or all that appeal to you. Pre-registration is required. After registering for one event, you will be in the system and future registrations will be easy. A Zoom link for the webinar will be emailed to you after registration. Date: Tuesday, October 13, 2020 |
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Sell Online This Holiday Season with E-Commerce Tools As a "Grow with Google" partner, the Massachusetts Small Business Development Center and SCORE of Western Massachusetts would like to invite you to tune-in to a special livestream event for small businesses. The learning objective is to learn how to sell online to customers as they kick off the holiday shopping this season. We will walk through the benefits of setting up an online store with Shopify and how to list your products on Google so that you can sell from anywhere. Plus, you'll learn about more helpful tools to stand out online, such as Local Opportunity Finder and Grow My Store. The Grow with Google team will host this live, virtual event. Pre-registration is required to attend this webinar. A link to join the webinar will be emailed to you after registration. Date: Wednesday, October 14, 2020 Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise,
Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business
Development Center, SCORE of Western Mass, Valley Community
Development Corporation, University of Massachusetts Amherst, Clark
University and Salem State University. | |
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Website Basics (Marketing Toolbox) Please note: If you participated in the Western Regional Office's webinar on website basics on September 8, this content is duplicative. In this webinar, you'll learn how customers find your business online and how to promote your business using Search Engine Optimization (SEO) and Smart Campaigns in Google Ads. There are many topics covered in separate webinars associated with this series. There are many topics covered in separate webinars associated with the "marketing toolbox". Please feel free to register for any or all that appeal to you. Pre-registration is required. After registering for one event, you will be in the system and future registrations will be easy. A Zoom link for the webinar will be emailed to you after registration. Date: Thursday, October 15, 2020 Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University. | |
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Reach Customers Online (Marketing Toolbox) The first stage in creating a website is to gather as much information as possible to learn what you want (and don’t want) for your site. Regardless of whether you use a design firm or not, you should know the answers to the following questions: purpose, goals, target audience and content. There are many topics covered in separate webinars associated with the "marketing toolbox". Please feel free to register for any or all that appeal to you. Pre-registration is required. After registering for one event, you will be in the system and future registrations will be easy. A Zoom link for the webinar will be emailed to you after registration. Date: Monday, October 19, 2020 Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University. |
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Make Your Website Work for You (Marketing Toolbox) In this webinar, participants will discover how to create a search-friendly website that drives user action and supports their goals. Whether launching a new website or sprucing up an old one, this workshop will help. There are many topics covered in separate webinars associated with the "marketing toolbox". Please feel free to register for any or all that appeal to you. Pre-registration is required. After registering for one event, you will be in the system and future registrations will be easy. A Zoom link for the webinar will be emailed to you after registration. Date: Monday, October 26, 2020 Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University. |
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Use YouTube to Grow Your Business (Marketing Toolbox) Get best practices for creating a YouTube Channel and compelling video content that promotes your products and services and drives engagement with your brand. In this workshop we will discuss best practices for:
There are many topics covered in separate webinars associated with the "marketing toolbox". Please feel free to register for any or all that appeal to you. Pre-registration is required. After registering for one event, you will be in the system and future registrations will be easy. A Zoom link for the webinar will be emailed to you after registration. Date: Thursday, October 29, 2020 Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University. |
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Using Data to Drive Growth (Marketing Toolbox) You will learn best practices and analyze trends about how customers engage with your business online then turn these insights into well informed, actionable decisions. Focus on Google Analytics to build sales and strategize your success. There are many topics covered in separate webinars associated with the "marketing toolbox". Please feel free to register for any or all that appeal to you. Pre-registration is required. After registering for one event, you will be in the system and future registrations will be easy. A Zoom link for the webinar will be emailed to you after registration. Date: Monday, November 2, 2020 Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University. |
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E-Commerce Advanced (Marketing Toolbox) Developing strategies to coordinate e-commerce with your website and social media platforms. Create marketing programs to drive clients from marketing channels to your e-commerce platform for sales conversions. There are many topics covered in separate webinars associated with the "marketing toolbox". Please feel free to register for any or all that appeal to you. Pre-registration is required. After registering for one event, you will be in the system and future registrations will be easy. A Zoom link for the webinar will be emailed to you after registration. Date: Thursday, November 5, 2020 Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University. |
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Attracting Clients to Your Website (Marketing Toolbox) Putting it all together. Learn how to collect data from your social media platforms and develop an overall strategy to drive clients to your website. There are many topics covered in separate webinars associated with the "marketing toolbox". Please feel free to register for any or all that appeal to you. Pre-registration is required. After registering for one event, you will be in the system and future registrations will be easy. A Zoom link for the webinar will be emailed to you after registration. Date: Monday, November 9, 2020
Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University. |
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Positive Approach to Business Debt
and Credit Repair This webinar covers the questions business owners can ask themselves about managing business debt and strategies for credit repair and resources that are available. The presenter will be Frances Rahaim, Ph.D., author of “Debt or Alive: Uplifting Stories and Positive Solutions for Life After Debt”, has devoted more than 30 years to helping individuals and businesses manage their finances successfully. Her doctoral degree is in Finance; Insurance and Risk Management and she's the founder of PowerDownDebt, Inc.™ and HUG Your Student Debt, Inc.,™. Date: Monday, November 16, 2020 Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University. |
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Proceso Para Perdonar Prestamos Del "PPP" En este seminario virtual explicaremos detalles importantes sobre programa PPP y las solicitudes para pedir que su prestamo PPP sea perdonado. Este seminario va a ser presentado en Español y vamos a responder a sus preguntas en vivo. In this webinar we will explain important details about the PPP program and the applications to request that your PPP loan be forgiven. This seminar will be presented in Spanish and we will answer your questions live. Fecha: miércoles 18 de noviembre de 2020 Presentado por Western Massachusetts Means Business (WMMB) y partes interesadas: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst , Clark University y Salem State University. |
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Legal Requirements for Small Businesses A small business owner needs to know their federal, state and local legal obligations. This webinar will give you an overview of the legal requirements that every small business should know. Date: Wednesday, December 9, 2020
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Small Business Resources and Support
Topics to include:
Speakers include:
A confirmation email will be sent upon registration completion including a WebEx link to access the presentation. Please note that registration closes at 5 p.m. on Wednesday, December 8. Date: Thursday, December 10, 2020
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Exploring Entrepreneurship – Resources To Help Start and Grow Your Business Join the U.S. Small Business Administration (SBA) and the MSBDC Northeast Regional Office to learn the basics of starting a business. During this session you will learn about resources available for business owners starting or expanding their business. Whether you are an existing business or new business owner, this complimentary webinar will provide an overview of free resources available to help your business succeed. There will be time for questions and answers. Speakers:
Date: Thursday, December 10, 2020
Cosponsored by the U.S. Small Business Administration |
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Often Overlooked Opportunities in Taxation This webinar will cover the latest and greatest tax strategies that small business owners should be considering. From R&D credit expansion under the PATH Act to Automatic Accounting Changes under the TCJA to NOL Carrybacks under the CARES Act, the last several years have provided significant opportunities to reduce taxes for small businesses. Due to the increasing complexity of the ever-changing tax code, there is more to consider now than ever. This webinar will take a high-level overview of many of the most common strategies being deployed today, as well as an in-depth look at the more recent changes made in 2020 as a result of COVID-19. The speaker will be Kevin McMillan, Esq. with Cunningham & Associates, Specialty Tax Department. Date: Thursday, December 10, 2020
Cosponsored by Cunningham & Associates |
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Info Session on Economic Injury Disaster Loan Did you know the last day to apply for the Economic Injury Disaster Loan (EIDL) is December 21? This webinar is for business owners who have not applied for EIDL and business owners who have been denied. Join Nancy Gerardi, regional director of the Massachusetts Small Business Development Center, as she walks you through the process and answers your questions. Date: Tuesday, December 15, 2020
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7 1/2 Hacks to Keep your Home Network from Being Hacked Don’t let COVID-fatigue make you drop your digital guard. Learn 7 1/2 hacks to keep your home network from being hacked. Join us to learn how to keep YOU from getting hacked. We look forward to seeing you there. PLEASE NOTE: your confirmation email will come from centeric@clients.msbdc.org - if you don’t find it in your inbox, please look in your junk/spam folder. The speaker will be Mark Avnet, a senior business advisor witht the MSBDC Berkshire Regional Office.
Date: Tuesday, December 15, 2020
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How to Open a Business in MA Legally A basic webinar covering topics such as characteristics of an entrepreneur; selecting a business site; licensing, permitting and zoning; creating a funding proposal; legal structure of your business; how to secure start-up costs; and employer responsibilities to name a few. The speaker will be Richard Cheney, regional director with the MSBDC Central Regional Office. Date: Tuesday, December 15, 2020
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Join us for a webinar for entrepreneurs who want to learn the 10 essential elements to marketing a small business. We will discuss digital marketing, building a powerful brand in today’s competitive environment, and the basic elements of powerful advertising strategies that have powered businesses for years. The speaker will be Tom Herald, senior business advisor with the MSBDC Central Regional Office. Date: Wednesday, December 16, 2020
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Introduction to QuickBooks Desktop Join us for a 3-day interactive training that will leave you empowered and ready to tackle the financial management of your business. QuickBooks Desktop will be utilized. You do not need the software in order to take these webinars. The speaker will be Nancy Burgess, president and owner of Burgess Consulting.
Space is limited to 20 attendees who must participate all three days. Dates: December 15, 16 & 17, 2020
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Export Expo Please visit our dedicated Export Expo webpage at www.mass.gov/export/expo. Join us for the Export Expo — the state’s largest and most important export event of the year that brings together resources, training and information for the local exporting community! The Massachusetts Export Center’s Export Expo provides a forum
for exporters to connect with the wide range of export resources
available in Massachusetts while learning about issues that impact
their day-to-day export operations.
Exhibitor and sponsorship opportunities are available! Click here to learn more or contact Paula Murphy at paula.murphy@massexport.org for further information. Dates: Thursday, January 14 & Friday, January
15, 2021
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Building Sustainable Business (BSB) Webinar Series In today’s environment, business leaders must capture new revenue and increase operational efficiency. The Building Sustainable Businesses (BSB) monthly webinar series is designed for business leaders who want to grow and improve their companies. This is a free series, but you must register for each session. Visit the link below for complete details. Sessions will be held monthly from December 2020 - September 2021. Visit www.msbdc.org/bsb for details on all the sessions. |
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All
services are provided by PSH which is not acting as an agent and/or
representative of the Massachusetts Small Business Development
Center Network. By meeting with PSH you agree to indemnify and hold
harmless the MSBDC from any and all claims and liability arising
from your session with PSH. Participants will receive a general
waiver statement prior to their meeting. 
