Massachusetts Small Business Development Center Network

 

Statewide Training & Event Calendar

  

All training events are held in Massachusetts unless otherwise noted. Preregistration is required for all events. Each registration link is program-specific. If no link is listed, online registration is not available or registration has closed.

Training registrations are booked on a first-come, first-served basis. To reserve your space for fee-based events, mail your payment to the appropriate office with a copy of the completed registration form. We accept credit cards only for the Massachusetts Export Center's events. Your spot is reserved once payment is received by the appropriate office. Training programs may be added or cancelled; the training schedule is subject to change.

Please note: Training confirmations are sent from centeric@clients.msbdc.org. If you can't log into your account to register for training, a verification code will be sent from this email address. We use this email frequently, so please add it to your approved sender list.

Please review our cancellation and refund policies.


exporting

Massachusetts Export CenterThe Massachusetts Export Center organizes seminars, webinars and events throughout the year under Partners for Trade—the official export training initiative of the Commonwealth. The Export Center also offers an opportunity to view archived webinars. For further information, visit www.mass.gov/export.

On the calendar below, globe indicates an exporting training event.

Massachusetts Export Resource CenterThe Massachusetts Export Center created the Massachusetts Export Resource Center, a comprehensive, one-stop resource for accessing a wide range of instructional and practical information on exporting to help your business grow and take advantage of international opportunities. Click on the logo to view the website. Registration is free!

SBA
Did you know that the U.S. Small Business Administration offers free online training through its Learning Center? Click on the SBA logo to view topics.

SCORESCORE conducts a variety of free and low-cost, educational workshops that provide valuable information necessary for establishing and managing a successful business.
Greater Boston | Western MA | Central MA | Southeast MA | Cape Cod & the Islands | Northeast MA

Visit our community calendar for additional training opportunities.


          

~~~

2020 Training Calendar 

 globe = export training
Please note: Until further notice, all in-person training is suspended.
  SEPTEMBER
23 Massachusetts Small Business Week Awards hosted by SBA (webinar)
24 Pinterest (Marketing Toolbox) (webinar)
29 Twitter (Marketing Toolbox) (webinar)
 
  OCTOBER
1 Content Creation (Marketing Toolbox) (webinar)
5 Email Newsletters (Marketing Toolbox) (webinar)
5 Basics of Starting Your Business (webinar)
8 Global Intellectual Property Protection for U.S. Exporters (webinar) globe
8 Advanced Email Newsletters, Trends, Effectiveness (Marketing Toolbox) (webinar)
13 E-Commerce Basics (Marketing Toolbox) (webinar)
13 Introduction to QuickBooks Desktop for Your Business (webinar)
15 Website Basics (Marketing Toolbox) (webinar)
16 Recent Changes to the Foreign Produced Direct Product Rule: Implications for Huawei and Beyond (webinar) globe
19 Reach Customers Online (Marketing Toolbox) (webinar)
21 Breaking Out of Your Comfort Zone (webinar)
22 Get Your Local Business on Google Search & Maps (Marketing Toolbox) (webinar)
23 Best Practices for End Use & End User Due Diligence (webinar) globe
26 Make Your Website Work for You (Marketing Toolbox) (webinar)
29 Use YouTube to Grow Your Business (Marketing Toolbox) (webinar)
 
  NOVEMBER
2 Basics of Starting Your Business (webinar)
2 Using Data to Drive Growth (Marketing Toolbox) (webinar)
5 Global Marketing and Sales Series: Drive Inbound Global Sales (webinar) globe
5 E-Commerce Advanced (Marketing Toolbox) (webinar)
9 Attracting Clients to Your Website (Marketing Toolbox) (webinar)
12 Global Marketing and Sales Series: Reach Global Markets Through Social Media and Creative Content Development (webinar) globe
19 Global Marketing and Sales Series: Global Privacy, Cybersecurity and Data Protection Laws (webinar) globe
19 Business Legal Primer (webinar)
 
  DECEMBER
7 Basics of Starting Your Business (webinar)
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 Program Descriptions


How to Become a GSA Federal Supply Schedule Holder and Government Contracting 101

PTAC     U.S. Small Business Administration

This free one-day workshop is typically held monthly in Boston. This workshop, designed to encourage and support small businesses interested in obtaining a GSA Federal Supply Schedule contract; learn more about contracting opportunities, the procurement process and resources available. Not sure which solicitation applies to your product or service? Refer to GSA's Schedules e-Library website in order to view or download solicitations. You can also view and download solicitations by visiting the Federal Business Opportunities (FedBizOpps) website.

Before attending the workshop, please review the GSA Multiple Award Schedule (MAS) Program and the GSA Vendor Tool Box. Please direct any questions regarding the GSA MAS Program to the GSA MAS Helpdesk (National Customer Service Center) by phone at 800-488-3111 or by email at mashelpdesk@gsa.gov.

To register, click on a specific date below and you will be transferred to the registration form. Space is limited to the first 25 participants, so register early!

Date:  TBA
Time: Registration 9:45 a.m.; Program 10:00 a.m. - 12:30 p.m.
Location: Thomas P. O'Neill, Jr. Federal Building, 10 Causeway Street, 1st Floor, Boston - check registration form for exact room location
Cost: Free
Contact: Questions about GSA Multiple Award Schedules Program, contact the GSA MAS Helpdesk at 800-488-3111 or by email at mashelpdesk@gsa.gov. For difficulties with seminar registration, please contact Stephen Edmonds at sedmonds@umass.edu or 781-801-3036.

Introduction to Government Contracting

PTACThis workshop is only for small businesses located in the Western Massachusetts area. It will focus on how to potentially do business with the federal, state and local governments. Learn about free and confidential PTAC services — including electronic bidmatching service. It will also provide a brief overview of government procurement/contracting and basic steps on marketing products and/or services to the government. The session will conclude with a brief Q&A session. Presented by Grace Otta of Massachusetts Procurement Technical Assistance Center, Western Massachusetts region.

To register for an event, click on a specific date below and you will be transferred to the registration form. Space is limited, so register early!

Dates: TBA
Time: Registration 10:25 a.m.; Program 10:30 - 11:30 a.m.
Location: Scibelli Enterprise Center, Training Room, One Federal Street, Building 101, 1st Floor, Springfield
Cost: Free
Contact: Grace Otta at gotta@umass.edu or 413-545-6303

SBA Workshops

U.S. Small Business AdministrationThese workshops will help you gain a better understanding of the various U.S. Small Business Administration (SBA) programs and services that are available to prospective or current entrepreneurs who need assistance in starting or expanding their businesses. 

General information will be provided on the following programs and services:

  • SCORE – Counselors to America’s Small Business
  • MSBDC – Massachusetts Small Business Development Center Network
  • SBA Guaranty Loan Programs: 7(a) Loans, Micro Loans, SBA Express Loans, and 504 Project Loan Program
  • Government Contracting Opportunities: 8(a) Business Development, HUBZones (Historically Underutilized Business Zones), Small Disadvantaged Business, and Surety Bonding
  • Disaster Assistance 

These free two-hour programs are offered frequently at various locations.  Click on button below to visit SBA's website for dates, locations and registration information.

Cosponsored by the U.S. Small Business Administration and area chambers of commerce

Legal Clinics (offered monthly in Southeast Massachusetts)

Partridge Snow & Hahn LLP'Please note that the Legal Clinics have been postponed until further notice.

We are pleased to announce that Christopher Cassara, Esq., partner at Partridge Snow & Hahn LLP (PSH), is continuing to hold free Legal Clinics in our office and at our outreach locations. Entrepreneurs and small business owners are eligible to meet one-time, one-on-one for 30 minutes, to discuss general legal questions such as corporate structure, leases, contracts, insurance, employment, franchising, and various other business related issues.

Christopher CassaraAll services are provided by PSH which is not acting as an agent and/or representative of the Massachusetts Small Business Development Center Network. By meeting with PSH you agree to indemnify and hold harmless the MSBDC from any and all claims and liability arising from your session with PSH. Participants will receive a general waiver statement prior to their meeting.

These free and confidential 30-minute sessions are offered once a month at various locations. Space is limited and registration is required. Registration opens online two weeks prior to each legal clinic's date. If you have questions, please call the MSBDC office at 508-673-9783.

As a courtesy to Attorney Cassara, who is volunteering his time for the clinics, please call our office at at least 24 hours in advance if you cannot attend your appointment.
 

Dates: Monthly on Fridays - see dates below
Times: 1:00 - 4:00 p.m. (30-minute appointments)
Location: Varies
Cost: Free
Contact: Online registration is required below. Call the MSBDC office at 508-673-9783 with questions.

Register online by clicking on the desired date below:
 

  • TBA

Basics of Starting Your Business

biz startupThis free presentation will help entrepreneurs start a business plan and provide structure to starting and managing their venture. Topics will include:

  • Introduction and need for planning
  • Basic business plan format
  • Choosing your legal form of organization
  • Marketing, market planning and research
  • Cash flow projections
  • Financial statements
  • Financing

There will also be an overview of the U.S. Small Business Administration's programs and services. The presentation will help you gain a better understanding of the various SBA programs and services available to prospective or current entrepreneurs who need assistance in starting or expanding their businesses, and will include capital, counseling and contracting information.

Oreste Varela, branch manager of the U.S. Small Business Administration in Springfield, will be a speaker. Also presenting from the Massachusetts Small Business Development Center, Western Regional Office: Samalid Hogan, regional director/senior business advisor; Allen Kronick, senior business advisor; or Anita Eliason, senior business advisor.

There is no charge for these workshops, but pre-registration is required. This workshop is offered on several convenient dates. To register, click on your date selection below. A Zoom link for the webinar will be emailed to you after registration.

Dates: Monday, October 5, 2020 | Monday, November 2, 2020 | Monday, December 7, 2020
Time: 1:00 - 3:30 p.m. EST
Cost: Free:
Contact: Lynn Shedd at the MSBDC Western Regional Office at lshedd@msbdc.umass.edu

           

Facebook II (Marketing Toolbox)

Use advanced tools such as audience selection, geographic targeting, boosting and cross-posting to Instagram to build your audience and draw traffic to your website. 

There are many topics covered in separate webinars associated with the "marketing toolbox". Please feel free to register for any or all that appeal to you. Pre-registration is required. After registering for one event, you will be in the system and future registrations will be easy. A Zoom link for the webinar will be emailed to you after registration.

Date: Thursday, September 17, 2020
Time:
1:00 - 2:30 p.m. EST
Location:
Zoom Webinar
Cost: Free
Contact:
Lynn Shedd at the MSBDC Western Regional Office at lshedd@msbdc.umass.edu

Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University.

LinkedIn (Marketing Toolbox)

LinkedIn is the best platform to promote yourself as a professional. Use it as a platform to advertise your skills, build credibility as a professional and increase your visibility. Not sure about LinkedIn? Join this workshop and find out if LinkedIn is right for you.

There are many topics covered in separate webinars associated with the "marketing toolbox". Please feel free to register for any or all that appeal to you. Pre-registration is required. After registering for one event, you will be in the system and future registrations will be easy. A Zoom link for the webinar will be emailed to you after registration.

Date: Monday, September 21, 2020 
Time:
1:00 - 2:30 p.m. EST
Location:
Zoom Webinar
Cost: Free
Contact:
Lynn Shedd at the MSBDC Western Regional Office at lshedd@msbdc.umass.edu

Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University.

Massachusetts Small Business Week Awards

MA Small Business AwardsEven though we can't physically be together for SBA's annual event, we're bringing together all the honorees virtually to highlight their achievements. 

Join the U.S. Small Business Administration Massachusetts District Office in celebrating the important achievements of all the state honorees! You are invited to a special networking and awards presentation ceremony highlighting all of the Massachusetts winners. The program begins with facilitated networking from 9:00 a.m. to 9:30 a.m. where you will be able to to meet the small businesses and other attendees from across the Commonwealth. 

Following welcoming messages from SBA Regional Administrator Wendell Davis and SBA Massachusetts District Director Bob Nelson at 9:30 a.m., Massachusetts Governor Charlie Baker will kickoff the awards ceremony with pre-recorded remarks.

There are other virtual events happening in celebration of National Small Business Week, click here for details.

Date: Wednesday, September 23, 2020
Time: 9:00 - 10:30 a.m. EST
Location: online
Cost: No charge

Pinterest (Marketing Toolbox)

Pinterest is a creative, visual platform that showcases more personal businesses and crafts. If you have a creative enterprise or your product appeals to people with those interests, perhaps you need to have a Pinterest page.

There are many topics covered in separate webinars associated with the "marketing toolbox". Please feel free to register for any or all that appeal to you. Pre-registration is required. After registering for one event, you will be in the system and future registrations will be easy. A Zoom link for the webinar will be emailed to you after registration.

Date: Thursday, September 24, 2020
Time: 1:00 - 2:30 p.m. EST
Location:
Zoom Webinar
Cost: Free
Contact:
Lynn Shedd at the MSBDC Western Regional Office at lshedd@msbdc.umass.edu

Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University.

Twitter (Marketing Toolbox)

Join the Twitter Universe! Reluctant to get started? Mystified by the process? Not sure you'd like it for yourself? Remember, it's not where you like to be that's important. It's where your customers are that counts. Join us to learn the basics and then decide if Twitter is for you.

There are many topics covered in separate webinars associated with the "marketing toolbox". Please feel free to register for any or all that appeal to you. Pre-registration is required. After registering for one event, you will be in the system and future registrations will be easy. A Zoom link for the webinar will be emailed to you after registration.

Date: Tuesday, September 29, 2020
Time: 1:00 - 2:30 p.m. EST
Location:
Zoom Webinar
Cost: Free
Contact:
Lynn Shedd at the MSBDC Western Regional Office at lshedd@msbdc.umass.edu

Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University.

Content Creation (Marketing Toolbox)

Creating content stumps most people. Yes, we know we need to post and communicate with our clients regularly, but for many of us it is hard to come up with effective content easily. We will present simple, proven techniques, strategies and resources.

There are many topics covered in separate webinars associated with the "marketing toolbox". Please feel free to register for any or all that appeal to you. Pre-registration is required. After registering for one event, you will be in the system and future registrations will be easy. A Zoom link for the webinar will be emailed to you after registration.

Date:  Thursday, October 1, 2020
Time: 1:00 - 2:30 p.m. EST
Location:
Zoom Webinar
Cost: Free
Contact:
Lynn Shedd at the MSBDC Western Regional Office at lshedd@msbdc.umass.edu

Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University.

Email Newsletters (Marketing Toolbox)

There are 89% of people who look at their email daily. In this time of reaching more people online, email newsletters help you connect with your audience, direct to their inbox. Learn how to create a newsletter that your clients will read and anxiously wait for. Learn how to create templates, upload contacts and create groups. 

There are many topics covered in separate webinars associated with the "marketing toolbox". Please feel free to register for any or all that appeal to you. Pre-registration is required. After registering for one event, you will be in the system and future registrations will be easy. A Zoom link for the webinar will be emailed to you after registration.

Date: Monday, October 5, 2020
Time: 1:00 - 2:30 p.m. EST
Location:
Zoom Webinar
Cost: Free
Contact:
Lynn Shedd at the MSBDC Western Regional Office at lshedd@msbdc.umass.edu

Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University. 

Global Intellectual Property Protection for U.S. Exporters

One of the leading concerns among U.S. firms in entering new global markets is the protection of their intellectual property (IP). Moreover, some business—especially SMEs—may avoid certain export markets due to a lack of confidence in IP protection and enforcement. Join us to learn how to protect your IP in foreign jurisdictions.

The discussion will include an overview of global IP protection strategies, as well as multilateral initiatives, such as the Patent Cooperation Treaty, Paris Convention, Hague System, Madrid System and others for the protection of IP in multiple markets internationally. The webinar will also provide guidance on securing IP in challenging markets, such as China. 

Speakers include:   

  • Susan Anthony, Attorney-Advisor, Office of Policy and International Affairs — U.S. Patent and Trademark Office
  • Harry Kim, Special Program Examiner, International Patent Legal Administration — U.S. Patent and Trademark Office
  • Additional Speaker TBA  

Date: Thursday, October 8, 2020
Time: 12:00 - 1:30 p.m. EST
Location: Webinar
Cost: No charge
Contact: Massachusetts Export Center at 617-973-6610

Advanced Email Newsletters, Trends, Effectiveness (Marketing Toolbox)

How do you get someone to open your emails?  We will review personalization, A/B testing trends and advanced techniques to ensure your newsletter gets opened and help you create a solid group of followers.

There are many topics covered in separate webinars associated with the "marketing toolbox". Please feel free to register for any or all that appeal to you. Pre-registration is required. After registering for one event, you will be in the system and future registrations will be easy. A Zoom link for the webinar will be emailed to you after registration.

Date: Thursday, October 8, 2020
Time: 1:00 - 2:30 p.m. EST
Location:
Zoom Webinar
Cost: Free
Contact:
Lynn Shedd at the MSBDC Western Regional Office at lshedd@msbdc.umass.edu

Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University.

E-Commerce Basics (Marketing Toolbox)

Learn the basics of selling online using e-commerce. eBay, Etsy, Shopify, Amazon and other platforms will be discussed. 

There are many topics covered in separate webinars associated with the "marketing toolbox". Please feel free to register for any or all that appeal to you. Pre-registration is required. After registering for one event, you will be in the system and future registrations will be easy. A Zoom link for the webinar will be emailed to you after registration.

Date: Tuesday, October 13, 2020
Time: 1:00 - 2:30 p.m. EST
Location:
Zoom Webinar
Cost: Free
Contact:
Lynn Shedd at the MSBDC Western Regional Office at lshedd@msbdc.umass.edu

Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University.

Introduction to QuickBooks Desktop for Your Business

Nancy Burgess is the president and owner of Burgess Consulting Associates. Her interactive teaching style will leave you empowered and ready to tackle the financial management of your business. QuickBooks Desktop will be utilized. You do not need the software in order to participate in the webinars. This webinar series is free, however, it is limited to 12 people and you must register for the series.

  • October 13, 2020 – Chart of Accounts Introduction
  • October 14, 2020 – How to Pay Bills and Record Revenue
  • October 15, 2020 – Reports – What do they Look Like and How to Flag Errors 

The speaker will be Nancy Burgess, president/owner of Burgess Consulting Associates.

Dates: Tuesday, October 13; Wednesday, October 14; and Thursday, October 15, 2020
Time: 9:00 - 10:00 a.m. EST
Cost: No charge
Contact: Melissa Tula at the MSBDC Central Regional Office at mtula@clarku.edu/a>

Website Basics (Marketing Toolbox) a>

Please note: If you participated in the Western Regional Office's webinar on website basics on September 8, this content is duplicative.

In this webinar, you'll learn how customers find your business online and how to promote your business using Search Engine Optimization (SEO) and Smart Campaigns in Google Ads. There are many topics covered in separate webinars associated with this series.

There are many topics covered in separate webinars associated with the "marketing toolbox". Please feel free to register for any or all that appeal to you. Pre-registration is required. After registering for one event, you will be in the system and future registrations will be easy. A Zoom link for the webinar will be emailed to you after registration.

Date: Thursday, October 15, 2020
Time: 1:00 - 3:00 p.m. EST
Location:
Zoom Webinar
Cost: Free
Contact: Lynn Shedd at the MSBDC Western Regional Office at
lshedd@msbdc.umass.edu

Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University.

Recent Changes to the Foreign Produced Direct Product Rule: Implications for Huawei and Beyond

While the past couple of years have witnessed significantly increased U.S. export restrictions for firms doing business with Huawei, the past few months have all but removed any remaining loopholes that U.S. firms had been using to legally supply products and technology to the Chinese telecom giant. 

On August 17, 2020, the U.S. Department of Commerce Bureau of Industry and Security issued a final rule, expanding upon an interim final rule issued on May 15, that drastically expands controls on certain non-U.S. items reexported, exported from abroad or transferred in-country for transactions involving Huawei and its named affiliates on the U.S. Entity List. 

The final rule broadens the scope of items subject to BIS licensing requirements when Huawei is involved in the transaction in any capacity, including foreign-produced items that are considered “off-the-shelf” when produced under conditions outlined under Footnote 1 of the Entity List.  Given the prevalence of U.S. technology and software in the global semiconductor and design manufacturing process, the expanded scope of Footnote 1 will impose restrictions on a broad range of foreign-produced items destined for Huawei. 

On August 17, BIS also issued a companion final rule that expanded licensing authority for Entity List parties in general, regardless of their role in a transaction.  Join us to learn about the changes under these landmark final rules that will significantly impact companies that are directly or indirectly doing business with Huawei, and the implications of these actions beyond Huawei.  You will also gain insight on compliance risk mitigation strategies for doing business in this complex, high-stakes and dynamic environment. 

Our speaker will be Kristine Pirnia, Practice Leader, Export Controls and Sanctions with Sandler, Travis & Rosenberg, P.A.  

Date: Friday, October 16, 2020
Time: 12:00 - 1:00 p.m. EST
Location: Webinar
Cost: $35 / no charge for Compliance Alliance members
Contact: Massachusetts Export Center at 617-973-6610

Reach Customers Online (Marketing Toolbox)

The first stage in creating a website is to gather as much information as possible to learn what you want (and don’t want) for your site. Regardless of whether you use a design firm or not, you should know the answers to the following questions: purpose, goals, target audience and content.

There are many topics covered in separate webinars associated with the "marketing toolbox". Please feel free to register for any or all that appeal to you. Pre-registration is required. After registering for one event, you will be in the system and future registrations will be easy. A Zoom link for the webinar will be emailed to you after registration.

Date: Monday, October 19, 2020
Time: 1:00 - 2:30 p.m. EST
Location:
Zoom Webinar
Cost: Free
Contact:
Lynn Shedd at the MSBDC Western Regional Office at lshedd@msbdc.umass.edu

Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University.

Breaking Out of Your Comfort Zone

As Shakespeare said, "All the world's a stage, and all the men and women merely players: they have their exits and their entrances…”. When we play our roles in our professional lives; our “roles” can be affected by insecurities, failures and self-esteem issues.

In this session, we will review the Sandler Training I/R Theory… Identity vs. our Role. Too many of us stay within our comfort zones and with the disruption of our lives with Covid-19, many of us will fall further into it…why? Because that is our mentality. Let’s breakout of our comfort zone and learn how to be consistent winners vs “at-leasters”…(at least I tried). There is a fine line between the two, learn to be a consistent winner.

Speaker Andrew Botieri has over 25 years and over 60,000 hours of sales coaching and sales management training he trains small, medium, and large organizations around the country. Andrew is also a published author (A Celebration of Life-A Story of Hope, A Miracle & The Power of Attitude) and featured keynote speaker. Focusing on outside and inside sales, his experiences include National Sales Trainer and Turnaround Specialist for a 400MM advertising sales company; Vice President of Sales & Operations for All Apartments, which he helped take public in August 1998 (now called Move.com). And former owner of Total Peak Performance- a leadership & sales training company for over 20 years.

Speaker(s):

  • Andrew Botieri, Business Development & Sandler Sales Trainer — Greg Nanigian & Associates
  • Cliff Robbins, Senior Business Advisor — MA Small Business Development Center, Southeast Regional Office

Date: Wednesday, October 21, 2020
Time: 3:00 - 4:00 p.m. EST
Location: Webinar
Cost: Free
Contact:  Anne Fenton at amfenton@msbdc.umass.edu

Get Your Local Business on Google Search & Maps (Marketing Toolbox)

In this workshop we’ll discuss best practices for:

  • Create or claim your Business Profile on Google
  • Manage your business info across Google Search and Maps
  • Use Google My Business to connect with potential customers

There are many topics covered in separate webinars associated with the "marketing toolbox". Please feel free to register for any or all that appeal to you. Pre-registration is required. After registering for one event, you will be in the system and future registrations will be easy. A Zoom link for the webinar will be emailed to you after registration.

Date: Thursday, October 22, 2020
Time: 1:00 - 2:30 p.m. EST
Location:
Zoom Webinar
Cost: Free
Contact:
Lynn Shedd at the MSBDC Western Regional Office at lshedd@msbdc.umass.edu

Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University.

Best Practices for End Use & End User Due Diligence

Some of the most significant export control developments in recent months have involved newly-restricted end uses and end users. Rapid expansion of restricted parties on the Entity List and the new final rule restricting exports destined for military end uses and end users in China, Russia and Venezuela are just a couple of examples why end use and end user due diligence is more important than ever. Moreover, the complexity of these restrictions, combined with the unique profile of each exporting firm means that there is no one-size-fits-all approach and a simple solution like a BIS-711 is not sufficient in most cases.  

Join us to learn about development and implementation of effective operational protocols and customized in-house tools to hone in on end use and end user information, such as order processing checklists, decision trees, end use certifications and letters of assurance.  You will also hear best practices from exporting firms sharing their tips for compliance and peace-of-mind in export transactions. 

Our speakers will be:  

  • Ken Carlstedt, Director, Global Trade Compliance — Sensata Technologies
  • Alexandra Lopez-Casero, Partner — Nixon Peabody LLP
  • Julianne Perkins, Director, Trade Compliance — CIRCOR International, Inc.

Date: Friday, October 23, 2020
Time: 12:00 – 1:30 p.m. EST
Location: Webinar
Cost: $35 / no charge for Compliance Alliance members
Contact: Massachusetts Export Center at 617-973-6610

Make Your Website Work for You (Marketing Toolbox)

In this webinar, participants will discover how to create a search-friendly website that drives user action and supports their goals. Whether launching a new website or sprucing up an old one, this workshop will help.

There are many topics covered in separate webinars associated with the "marketing toolbox". Please feel free to register for any or all that appeal to you. Pre-registration is required. After registering for one event, you will be in the system and future registrations will be easy. A Zoom link for the webinar will be emailed to you after registration.

Date: Monday, October 26, 2020
Time: 1:00 - 2:30 p.m. EST
Location:
Zoom Webinar
Cost: Free
Contact:
Lynn Shedd at the MSBDC Western Regional Office at lshedd@msbdc.umass.edu

Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University.

Use YouTube to Grow Your Business (Marketing Toolbox)

Get best practices for creating a YouTube Channel and compelling video content that promotes your products and services and drives engagement with your brand. In this workshop we will discuss best practices for:

  • Understanding different video formats
  • How to setup a YouTube channel
  • Making good creative, and how to target and measure the results

There are many topics covered in separate webinars associated with the "marketing toolbox". Please feel free to register for any or all that appeal to you. Pre-registration is required. After registering for one event, you will be in the system and future registrations will be easy. A Zoom link for the webinar will be emailed to you after registration.

Date: Thursday, October 29, 2020
Time: 1:00 - 2:30 p.m. EST
Location:
Zoom Webinar
Cost: Free
Contact:
Lynn Shedd at the MSBDC Western Regional Office at lshedd@msbdc.umass.edu

Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University.

Using Data to Drive Growth (Marketing Toolbox)

You will learn best practices and analyze trends about how customers engage with your business online then turn these insights into well informed, actionable decisions. Focus on Google Analytics to build sales and strategize  your success.

There are many topics covered in separate webinars associated with the "marketing toolbox". Please feel free to register for any or all that appeal to you. Pre-registration is required. After registering for one event, you will be in the system and future registrations will be easy. A Zoom link for the webinar will be emailed to you after registration.

Date: Monday, November 2, 2020
Time: 1:00 - 2:30 p.m. EST
Location:
Zoom Webinar
Cost: Free
Contact:
Lynn Shedd at the MSBDC Western Regional Office at lshedd@msbdc.umass.edu

Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University.

E-Commerce Advanced (Marketing Toolbox)

Developing strategies to coordinate e-commerce with your website and social media platforms. Create marketing programs to drive clients from marketing channels to your e-commerce platform for sales conversions.

There are many topics covered in separate webinars associated with the "marketing toolbox". Please feel free to register for any or all that appeal to you. Pre-registration is required. After registering for one event, you will be in the system and future registrations will be easy. A Zoom link for the webinar will be emailed to you after registration.

Date: Thursday, November 5, 2020
Time: 1:00 - 2:30 p.m. EST
Location:
Zoom Webinar
Cost: Free
Contact:
Lynn Shedd at the MSBDC Western Regional Office at lshedd@msbdc.umass.edu

Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University.

Attracting Clients to Your Website (Marketing Toolbox)

Putting it all together. Learn how to collect data from your social media platforms and develop an overall strategy to drive clients to your website.  

There are many topics covered in separate webinars associated with the "marketing toolbox". Please feel free to register for any or all that appeal to you. Pre-registration is required. After registering for one event, you will be in the system and future registrations will be easy. A Zoom link for the webinar will be emailed to you after registration.

Date: Monday, November 9, 2020
Time: 1:00 - 2:30 p.m. EST
Location:
Zoom Webinar
Cost: Free
Contact:
Lynn Shedd at the MSBDC Western Regional Office at lshedd@msbdc.umass.edu

Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University.

Global Marketing and Sales Series:  Information You Need to Market in a Global Pandemic

The pandemic has caused massive disruption in our ability to meet with international customers, drive new leads, close new business and even provide good customer service and support to existing customers. Trade shows have been cancelled. Customer visits aren’t possible. How can you maintain a vibrant, active international presence and drive business when you can’t be anywhere but here?   This series will present a range of options and give you the tools to help you develop or upgrade your digital strategies and drive international sales.

There is no charge for this webinar series, but you must pre-register for each event. If you have questions, please contact the Massachusetts Export Center at 617-973-6610.
 

Drive Inbound Global Sales  

If lack of travel and in-person selling has curtailed your sales, you might be wondering how to convert your efforts into digital sales, yet it looks complex. Learn from the experts about how to drive Inbound leads with a defined Buyer's Journey supported with Account Based Marketing (ABM) and ideas on the right content to produce results. Then, learn how to successfully adapt this for global markets for multilingual lead generation. We will discuss Google Translate and how it should and should not be used for your online marketing efforts. Others are selling online successfully in foreign markets, and you can too!  

The speakers include:

  •  Wendy Pease, President — Rapport International
  • Hubspot expert TBA

Date: Thursday, November 5, 2020
Time: 12:00 -1:00 p.m. EST
Location: Webinar
Cost: No Charge
Contact: Massachusetts Export Center at 617-973-6610


Reach Global Markets Through Social Media and Creative Content Development 

As an exporter, you need to get found online, drive more leads, and build brand visibility. Strategic search, social media and content marketing programs can be tailored to your specific business challenges. You need to be active, not just on Goggle and Bing, but Baido. Whether you’re doing business in Asia, South America or the U.S., this webinar will help you successfully navigate the global online marketing landscape, and discuss actions you should be taking to increase your online presence in the places where it really counts, and drive more international sales.

The speaker will be Derek Edmond, CEO with KoMarketing Associates, LLC.

Date: Thursday, November 12, 2020
Time: 12:00 - 1:00 p.m. EST
Location: Webinar
Cost: No Charge
Contact: Massachusetts Export Center at 617-973-6610

 

Global Privacy, Cybersecurity and Data Protection Laws  

Cybersecurity and privacy have become an increasing concern for all businesses and organizations. Making sure your digital infrastructure is safe and your interactions with customers are legal are even more important internationally. Participate in this program to learn about global privacy and data protection laws, as well as steps that you can take to secure your data against cyber threats.

Topics covered will include cybersecurity best practices for international trade; leveraging technologies like conditional access and end-to-end encryption for security and compliance; and technology strategies for meeting U.S. export control requirements. We will also discuss GDPR (the EU data protection regulation), the impact of Brexit on the UK data protection laws, the new Brazilian data protection law (LGPD), which came into effect on August 14, and Asia Pacific Economic Cooperation (APEC) Cross-Border Data Transfers.  

Speakers:

  • Ryan Heidorn, Managing Partner — Steel Root
  • Morgan Jones, Associate — McCarter & English, LLP      

Date:  Thursday, November 19, 2020  
Time:  12:00 - 1:00 p.m. EST  
Location: Webinar
Cost: No Charge
Contact: Massachusetts Export Center at 617-973-6610

Business Legal Primer

This presentation will help you gain a better understanding of the core legal concepts impacting your business. 

  • Choice of Entity – What does it mean to be a sole proprietor, partnership, limited liability company or corporation; which type is right for your business? 
  • Employee vs. Independent Contractor – Avoiding the steep risks of misclassification – the basics of determining whether you are hiring an employee or engaging an independent contractor. 
  • Trademark, Patent or Copyright – What is the difference, when and how you need to get one.

The presenter will be Sarah Willey, counsel in the Business and Finance Department of Bulkley Richardson. She is also a member of the firm’s Intellectual Property Practice Group and Employment Law Practice Group. Sarah has experience advising clients in the areas of business formation, mergers and acquisitions, business succession planning, and corporate structuring of businesses in regulated industries. Sarah counsels clients in protecting and maximizing their intellectual property via trademarks, copyrights, and licensing agreements. She also assists businesses with designing, implementing and auditing corporate compliance programs under International Traffic in Arms Regulations (ITAR), Export Administration Regulations (EAR) and Foreign Corrupt Practices Act (FCPA).

Information on how to join the webinar will be sent once registered.

Date: Thursday, November 19, 2020
Time: 9:30 - 11:30 a.m. EST
Location: Webinar
Cost: Free
Contact: Lynn Shedd at the MSBDC Western Regional Office at lshedd@msbdc.umass.edu