Massachusetts Small Business Development Center Network

 

Statewide Training & Event Calendar

  

All training events are held in Massachusetts unless otherwise noted. Preregistration is required. Each registration link is program-specific. If no link is listed, online registration is not available or registration has closed.

Training registrations are booked on a first-come, first-served basis. To reserve your space for fee-based events, mail your payment to the appropriate office with a copy of the completed registration form. We only accept credit cards for Massachusetts Export Center events. Your spot is reserved once payment is received by our office. Training programs may be added or cancelled; the training schedule is subject to change.

Please review our Registration and Cancellation Policies.
 

exportingPartners for TradeThe Massachusetts Export Center organizes seminars, webinars and events throughout the year under Partners for Trade—the official export training initiative of the Commonwealth. The Export Center also offers an opportunity to view archived webinars. For further information, visit www.mass.gov/export.
 
Click on image at right to download the Fall 2016 export training booklet (pdf).
Massachusetts Export Resource CenterThe Massachusetts Export Center created the Massachusetts Export Resource Center, a comprehensive, one-stop resource for accessing a wide range of instructional and practical information on exporting to help your business grow and take advantage of international opportunities. Registration is free!
 
SBADid you know that the U.S. Small Business Administration offers free online training? Click on the SBA logo to view topics.

2017 Calendar

   FEBRUARY
26 Grow Your Business With LinkedIn (Salem)
28 23rd Annual International Business Forum & Networking Evening (Boston)
 
   MARCH
1 Pricing Your Products and Services (Lawrence) *full*
2 Sales for the Non-Sales Person (Salem)
6 Basics of Starting a Business (Springfield)
6 Legal Clinic (Springfield)
7 Starting an Online Business (Salem)
9 Six Essentials for HR Compliance (Salem)
9 From Good Idea to Marketable Product - 8 Steps to Successful Inventing (Worcester)
10 Legal Clinic (Middleboro)
14 What You Need to Know About Employee Documentation (Salem)
15 QuickBooks 1 for Beginners (Springfield)
15 How to Become a GSA Federal Supply Schedule Holder and Government Contracting 101 (Boston)
15 Doing Business with DLA’s Internet Bid Board System (DIBBS) (Lowell)
15 SEED Basic Entrepreneurial Workshop: Session I: Introduction to the Fundamentals of Business Ownership (Plymouth)
15 SEED Basic Entrepreneurial Workshop: Session II: Understanding and Preparing Financial Statements (Plymouth)
23 Millennials - How Generational Differences in the Workplace Impact Business Result - Gain Insights That Will Help Shape Your Strategies (Worcester)
23 DoD Northeast Regional Council New England Matchmaker 2017 (Warwick, RI)
28 Understanding Social Media Analytics (Salem)
30  Tweet for Success (Salem)
 
   APRIL
3 Basics of Starting a Business (West Springfield)
6 Basics of Starting a Business (Greenfield)
7 Legal Clinic (Plainville)
12 QuickBooks Part 2: Getting More Out of QuickBooks (Springfield)
12 Cash Flow Your Way to Breakeven (Lawrence)
13 Your Brand Versus Your Website - How To Get The Most Impact (Worcester)
20 The Power of the Inbox - Tips and Tricks for Successful Email Marketing (Worcester)
 
   MAY
1 Basics of Starting a Business (Holyoke)
10 Understanding Your Company's Financial Reports (Springfield)
10 Access to Capital (Lawrence)
11 Confused About Social Media Platforms? Which Ones Will Create Sales for Your Business? (Worcester)
24 How to Become a GSA Federal Supply Schedule Holder and Government Contracting 101 (Boston)
 
   JUNE
1 Basics of Starting a Business (Greenfield)

 

 

 

 

 

 

 

 

 

 

 

 

Program Descriptions


Getting Started in Business

This popular workshop provides a complete overview of business start-up and planning considerations, oriented to those planning a venture as well as existing small business owners. Topics include the entrepreneurial lifestyle, feasibility, business strategy, business plan preparation, marketing, financing and additional resources. A free workbook is provided.

Please note that there is a limited space for UMass Boston College of Management MAP students.

Seminars are offered free of charge and held at various locations throughout the Boston area. Dates are listed chronologically below. Preregistration is required. Register online with link below.

Dates: There are no dates currently scheduled
Cost:
Free
Contact: Boston Regional Office & Minority Business Center at 617-287-7750

How to Become a GSA Federal Supply Schedule Holder and Government Contracting 101
 

PTAC     SBA

This free one-day workshop is held monthly in Boston. This workshop, designed to encourage and support small businesses interested in obtaining a GSA Federal Supply Schedule contract; learn more about contracting opportunities, the procurement process and resources available. Not sure which solicitation applies to your product or service? Refer to GSA's Schedules e-Library website in order to view or download solicitations. You can also view and download solicitations by visiting the Federal Business Opportunities (FedBizOpps) website.

Before attending the workshop, please review the GSA Multiple Award Schedule (MAS) Program and the GSA Vendor Tool Box. Please direct any questions regarding the GSA MAS Program to the GSA MAS Helpdesk (National Customer Service Center) by phone at  800-488-3111 or by email at mashelpdesk@gsa.gov. Space is limited, so register early!

To register, click on the specific date below and you will be transferred to a registration form. Space is limited to the first 25 participants, so register early!

Dates:  March 15, 2017 | May 24, 2017 | June 14, 2017
Time: Registration 9:45 a.m.; Program 10:00 a.m. - 1:30 p.m.
Location: Thomas P. O'Neill, Jr. Federal Building, 10 Causeway Street, 1st Floor, Boston - check registration form for exact room location
Cost: Free
Contact: Questions about GSA Multiple Award Schedules Program, contact the GSA MAS Helpdesk at 800-488-3111 or by email at mashelpdesk@gsa.gov. For difficulties with seminar registration, please contact Len Green at ljgreen@msbdc.umass.edu or 781-820-4302.

SBA Workshops

SBAThese workshops will help you gain a better understanding of the various U.S. Small Business Administration (SBA) programs and services that are available to prospective or current entrepreneurs who need assistance in starting or expanding their businesses. 

General information will be provided on the following programs and services:

  • SCORE – Counselors to America’s Small Business
  • MSBDC – Massachusetts Small Business Development Center Network
  • SBA Guaranty Loan Programs: 7(a) Loans, Micro Loans, SBA Express Loans, and 504 Project Loan Program
  • Government Contracting Opportunities: 8(a) Business Development, HUBZones (Historically Underutilized Business Zones), Small Disadvantaged Business, and Surety Bonding
  • Disaster Assistance 

These free two-hour programs are offered frequently at various locations. Please click here for dates, locations and registration information.

Cosponsored by the U.S. Small Business Administration and area chambers of commerce

Legal Clinics (offered monthly in Southeast Massachusetts)

Partridge Snow & Hahn LLP'The MSBDC is pleased to announce that Christopher Cassara, Esq., a partner at Partridge Snow & Hahn LLP (PSH), is continuing to hold free legal clinics in our office and at our outreach locations. Entrepreneurs and small business owners are eligible to meet one-time, one-on-one for 30 minutes, to discuss general legal questions such as corporate structure, leases, contracts, insurance, employment, franchising, and various other business related issues.

Christopher CassaraAll services are provided by PSH which is not acting as an agent and/or representative of the Massachusetts Small Business Development Center Network. By meeting with PSH you agree to indemnify and hold harmless the MSBDC from any and all claims and liability arising from your session with PSH. Participants will receive a general waiver statement prior to their meeting.

These free and confidential 30-minute sessions are offered once a month at various locations. Space is limited and registration is required. Registration opens online two weeks prior to each legal clinic's date. If you have questions, please call the MSBDC office at 508-673-9783.

As a courtesy to Attorney Cassara, who is volunteering his time for the clinics, please call our office at at least 24 hours in advance if you cannot attend your appointment.

Dates: Monthly on Fridays - see below
Times: 1:00 - 4:00 p.m. (30-minute appointments)
Location: Varies
Cost: Free
Contact: Register online by clicking on the desired date below
 

  • Friday, March 10, 2017 (registration opens on Feb 21)
    Cosponsored by Cranberry Country Chamber of Commerce
     
  • Friday, April 7, 2017 (registration opens Mar 20)
    Cosponsored by the United Regional Chamber of Commerce

Basics of Starting a Business

Learn the whole nine yards of starting a business. This free workshop, presented by Allen Kronick, senior business advisor with the Massachusetts Small Business Development Center Network Western Regional Office, will focus on business fundamentals, from start-up considerations to business plan development and funding sources. It is designed for owners of existing businesses as well as those who are planning to start one.

The workshop will help entrepreneurs write a business plan and provide structure to starting/managing their venture.

Topics will include:

  • Introduction and need for planning
  • Basic business plan format
  • Choosing your legal form of organization
  • Marketing, market planning and research
  • Cash flow projections
  • Financial statements
  • Financing

Oreste Varela, Springfield branch manager of the U.S. Small Business Administration will also present, The SBA Advantage: An Overview of SBA’s Programs and Services. This presentation will help you gain a better understanding of the various SBA programs and services available to prospective or current entrepreneurs who need assistance in starting or expanding their businesses, and will include capital, counseling and contracting information.

This free workshop is typically held on the first Monday of the month in Springfield and the first Thursday of the month in Greenfield (unless otherwise noted, due to holiday or other conflict). See chart below for dates, times, locations and registration links.

The Greenfield workshops are cosponsored by the Franklin County Chamber of Commerce.

Cost: No charge
Contact: Pre-registration is required. Register online with link below. If you have questions or are unable to register online, contact Lynn Shedd at lshedd@msbdc.umass.edu or 413-577-1761.

MSBDC register online
 

  • Monday, March 6, 2017 | 1:00 - 3:30 p.m.
    People's United Bank, 1391 Main Street, Springfield
     
  • Monday, April 3, 2017 | 1:00 - 3:30 p.m.
    United Bank, 95 Elm Street, West Springfield
     
  • Thursday, April 6, 2017 | 9:00 - 11:30 a.m.
    Franklin County Chamber of Commerce, 395 Main Street, Greenfield
     
  • Monday, May 1, 2017 | 1:00 - 3:30 p.m.
    PeoplesBank, 330 Whitney Avenue, Holyoke
     
  • Thursday, June 1, 2017 | 9:00 a.m. - 11:30 a.m.
    Franklin County Chamber of Commerce, 395 Main Street, Greenfield
     
  • Monday, June 5, 2017 | 1:00 - 3:30 p.m.
    Scibelli Enterprise Center, 1 Federal Street, Building 101, Springfield

Legal Clinic (offered in Western Massachusetts)

The MSBDC Western Regional Office is pleased to announce that we are offering free legal clinics for small business owners. Entrepreneurs and small business owners can meet one-on-one with an attorney to discuss general legal questions such as corporate structure, leases, contracts, insurance, employment, franchising, and various other business-related issues. Appointments are 30 minutes.

The attorneys donating their time and legal expertise are Sarah K. Willey, Esq. with WMASSBIZLAW and Peter Shrair, Esq. with Cooley Shrair, PC.

         Sarah Willey       Peter Shrair

All services are provided by the attorneys which are not acting as agents and/or representatives of the Massachusetts Small Business Development Center Network. By meeting with an attorney, you agree to indemnify and hold harmless the MSBDC from any and all claims and liability arising from your session. Participants will receive a general waiver statement prior to their meeting.

Participants are eligible to attend one 30-minute legal clinic. Individual appointments are subject to availability. As a courtesy to the attorneys, if you cannot attend your appointment, please contact our office at 413-577-1768 or msbdc@msbdc.umass.edu at least 24 hours in advance.

Date: Monday, March 6, 2017
Time: 12:30 - 4:30 p.m. (30-minute appointments)
Location: Scibelli Enterprise Center, 1 Federal Street, Building 101, Springfield
Cost: Free
Contact: Register online below. If you have questions or are unable to register online, contact Lynn Shedd at lshedd@msbdc.umass.edu or 413-577-1761.

MSBDC register online

23rd Annual International Business Forum & Networking Evening
The Impact of Moving Goods, People and Capital in the Global Economy

GBANE, Morgan LewisJoin us for the premier international event of the year! This event attracts hundreds of New England companies involved in international business. The evening will feature a global trade and economic outlook, as well as an international resource center with international trade associations and government agencies exhibiting.

The theme this year will focus on "The Impact of Moving Goods, People and Capital in the Global Economy".

The global impact from Brexit and the risk of elimination of NAFTA faces new challenges for multinational companies. The recent discussion around the proposed new US corporate tax rate and the impact for Foreign Direct Investment will potentially increase the US workforce, but decrease the amount of inward investment into countries abroad. We face challenges in the workforce of the future and from the ever changing, immigration policies.

Following the presentations, a networking reception will be held with international associations and government agencies involved in international trade. We hope that you can join us!
 

Opening Speakers: Introductions and Overview

Michael Goodman Michael Goodman of UMass Dartmouth will provide welcoming remarks and offer an overview and insight regarding the state of the local economy.
Paula Murphy  Paula Murphy, director of the Massachusetts Export Center, will explain the steps that Massachusetts is taking to encourage companies to trade globally, and highlight the assistance that her office and other agencies provide.
Nam Pham Nam Pham, assistant secretary of Business Development and International Trade for the Commonwealth of Massachusetts, will provide an informative introduction about services that his department has available to businesses.

Other speakers & key topics include:

Laurice Bancroft  LAURICE BANCROFT, Vice President and General Manager for DHL
(global logistics)
Matthew Bock MATTHEW BOCK, Partner at Middleton & Shrull, LLC
(compliance & customs issues)
Scott Fitzgerald SCOTT FITZGERALD, Managing Partner of Fragomen, Del Rey, Bernsen & Loewy LLP
(immigration issues)
Fernando Morales FERNANDO MORALES, Director of the International Desk for Santander Bank
(financial payment issues)
Annabel Realf ANNABEL REALF, Director in PWC’s Transfer Pricing Tax Practice
(transfer pricing)
Kenneth Vacovec KENNETH VACOVEC, Founding Partner of Vacovec, Mayotte & Singer LLP
(international taxation)
Carl Valenstein CARL VALENSTEIN, Partner with Morgan Lewis
(compliance and customs issues)

 

Date: Tuesday, February 28, 2017*
Time: Registration & Early Networking 5:30 p.m.; Program 6:00-7:00 p.m.; Networking reception follows
Location: Morgan Lewis, 1 Federal Street, Boston (photo ID is required for entry to building)
Cost: $45 for GBANE members; $60 for non-members & at the door (must pay with credit card)
Contact: Register online below. If you have questions, contact the Massachusetts Export Center at 617-973-8664.

register online

* snow date - March 1

Pricing Your Products and Services

Sorry this seminar is full.

Learn about pricing concepts, the role of pricing in a company's strategy and an easy four-step process to determine pricing for your services or products on the basis of costs, customer goals, trends and competition.

The speaker will be Barry Horwitz, president of Horwitz & Company, LLC.

Date: Wednesday, March 1, 2017
Time: 6:00 - 8:00 p.m.
Location: Northern Essex Community College, Riverwalk Campus, 360 Merrimack Street, Building #9, Lawrence
Cost: Free
Contact: If you have questions, contact Laurel Costello at sbdc@salemstate.edu or 978-542-6343.

Cosponsored by Northern Essex Community College

Sales for the Non-Sales Person

Sales are the lifeblood of any company. This workshop will give you a good foundation and understanding of the principles of sales so that you can increase revenue and fund your business from day one.

Come learn critical success factors to generating sales, acquiring customers, and understanding your target market and your competitive marketplace.

The speaker will be Maria Santagati, entrepreneur, 20+ years enterprise sales in the enterprise software industry .

Date: Thursday, March 2, 2017
Time: 8:30 - 10:30 a.m.
Location:
Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Register online with link below. If you have questions, contact Abby Grant at the Enterprise Center at 978-542-7528.

register online

Cosponsored by the Enterprise Center at Salem State University

Starting an Online Business

Thinking of starting an online (e-commerce) business? Here’s an opportunity to hear from a successful entrepreneur who turned her idea into reality. Get tips and suggestions on how to build, launch and grow an online business from someone who has "been there, done that."

The speaker will be Erin Calvo-Bacci, president & CEO of CB Stuffer.

Date: Tuesday, March 7, 2017
Time: 8:30 - 10:30 a.m.
Location:
Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Register online with link below. If you have questions, contact Abby Grant at the Enterprise Center at 978-542-7528.

register online

Cosponsored by the Enterprise Center at Salem State University

From Good Idea to Marketable Product - 8 Steps to Successful Inventing

How do you transform a creative concept into a real product? If you want to save time, money, and aggravation while giving your project its best chance for success, make this workshop your first stop. We will address a manageable process for getting your project onto a solid foundation while avoiding the traps and pitfalls that can doom a venture.

This workshop is for start-ups, entrepreneurs, creative individuals...anyone with a new concept regardless of prior experience or stage of product development.

Topics include:

  • Steps to complete before investing your money
  • Common sense approach in the development process
  • Action plan in validating the merits and prospects of your concept
  • Roadmap in launching a new product
  • When or should you trademark, copyright or patent an invention

Speakers:

Elizabeth Pierotti, owner, inventor & educator with The Inventing Life (Greene, RI). Ms. Pierotti has been an inventor and strategic product developer for more than 30 years. She has designed and developed innovations for both Fortune 500 companies and small businesses.

Mary Casey, Esq., managing attorney with the Harbor Law Group (Northborough, MA) provides intellectual property services to client around the country.

Date: Thursday, March 9, 2017
Time: Registration 8:45 a.m.; Program 9:00 a.m. - noon
Location: Grace Conference Room at Higgins University Center, Clark University, 950 Main Street, Worcester
Cost: $30 - prepayment required to reserve a space
Contact: MSBDC at Clark University 508-793-7615 or via email at sbdc@clarku.edu

register online

Cosponsored by Avidia Bank, Commerce Bank & Trust, Harbor Law Group and People's United Bank

Six Essentials for HR Compliance

It's hard to keep up with what small companies should - and should not - be doing in terms of HR. This workshop focuses on six ways to avoid HR traps in the ever-changing world of HR compliance and best practices.

We'll cover the new W9 form, wage and hour audits, information security plans, mobile device and drug testing policies, plus the new OSHA rules.

The speaker will be Megan Taylor, HR consultant with the Taylor HR Group.

Date: Thursday, March 9, 2017
Time: 8:30 - 10:30 a.m.
Location: Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Register online with link below. If you have questions, contact Laurel Costello at sbdc@salemstate.edu or 978-542-6343.

register online

Cosponsored by the Enterprise Center at Salem State University

What You Need to Know About Employee Documentation

 Employers have both a legal and an ethical responsibility to keep accurate records and documentation of their employees.

Hear from an employment and business attorney what’s required from the day someone is hired to the day they leave your employment, including personnel files, employee handbooks, medical records, evaluations and disciplinary issues.

The speaker will be Maureen Pomeroy, principal with Pomeroy Law.

Date: Tuesday, March 14, 2017
Time: 8:30 - 10:30 a.m.
Location:
Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Register online with link below.  If you have questions, contact Abby Grant at the Enterprise Center at 978-542-7528.

register online

Cosponsored by the Enterprise Center at Salem State University

QuickBooks 1 for Beginners

This workshop will cover setting up a new company, invoicing and receiving payments, writing checks and paying bills. The session will end with a brief introduction to and overview of reports. This session is suitable for those who have recently started using QuickBooks and those planning to use it. The basic principles of QuickBooks remain the same for the Windows, Macintosh, and on-line versions of the program although specific details of how to accomplish a task may differ slightly. It is not required, but if you have a laptop or tablet and have QuickBooks loaded feel free to bring it and follow along. This is an introduction to the popular accounting program QuickBooks.  

NOTE: This workshop is designed for training on the basics of QuickBooks and is not intended to troubleshoot problems individuals may currently be experiencing. Those types of questions are better suited to a one-on-one consulting session.

The presenter, Don Lesser of Pioneer Training, Inc., has been in a consultant and business owner for over 30 years. Don has been using QuickBooks since version 2.0 for MS-DOS. He has taught QuickBooks for 20+ years as well as consulted in its use for a wide range of clients. Don is not an accountant and does not provide accounting advice, but focuses on how to use QuickBooks to track your company’s income and expenses. 

Date: Wednesday, March 15, 2017
Time: 9:00 a.m. to 12:00 p.m.
Location: Scibelli Enterprise Center, 1 Federal Street, Building 101, Springfield  
Cost: $35
Contact: Pre-registration is required. Register online with link below. If you have questions or are unable to register online, contact Lynn Shedd at lshedd@msbdc.umass.edu or 413-577-1761.

MSBDC register online

SEED Basic Entrepreneurial Workshop: Session I: Introduction to the Fundamentals of Business Ownership

This workshop is geared toward helping potential entrepreneurs evaluate and understand the fundamentals of owning one’s own business. Information on how to get started, where and how to get financing, and the loan application process will be presented.  Attendees will be provided with a guide to writing a business plan and other materials.  Complimentary breakfast and lunch provided.

Date: Thursday, March 15, 2017
Time: Registration 8:30 a.m.; Workshop 9:00 a.m. - 12:00 p.m.
Location: Plymouth Area Chamber of Commerce, 134 Court Street, Plymouth
Cost: Free
Contact: SEED Corporation at 508-822-1020 ext. 318

Held in cooperation with the U.S. Small Business Administration (SBA), MA Small Business Development Center (MSBDC), SCORE and the Plymouth Area Chamber of Commerce. Cosponsored by SEED Corporation and Bridgewater Credit Union.

SEED Basic Entrepreneurial Workshop: Session II: Understanding and Preparing Financial Statements

The focus of this workshop is to help attendees understand a balance sheet, income statement, and cash flow statement. The workshop also explains how a small business owner can anticipate financial needs in order to operate his/her business more efficiently. 

Date: Thursday, March 15, 2017
Time: 1:00 - 4:00 p.m.
Location: Plymouth Area Chamber of Commerce, 134 Court Street, Plymouth
Cost: Free
Contact: SEED Corporation at 508-822-1020 ext. 318

Held in cooperation with the U.S. Small Business Administration (SBA), MA Small Business Development Center (MSBDC), SCORE and the Plymouth Area Chamber of Commerce. Cosponsored by SEED Corporation and Bridgewater Credit Union.

Doing Business with DLA’s Internet Bid Board System (DIBBS)

This workshop is primarily for machine shop suppliers and will focus on how to potentially do business with the Defense Logistics Agency (DLA) Land & Maritime Supply Centers, utilizing DLA's Internet Bid Board System (DIBBS) website platform.

Learn how to search for and view Request For Quotations (RFQs), Request For Proposals (RFPs), Invitation for Bids (IFBs), Awards and other procurement information, how to submit a secure quote on DIBBS, become familiar with the procedures for viewing/downloading drawings (cFolders) and concluding with a brief Q&A session. Pre-registration required by clicking Sign Up button.Space is limited.

Parking: Please arrive at the visitor lot on Suffolk Street and notify the security guard you are on the list for a PTAC training workshop. Click here for map & directions.

Date: Wednesday, March 15, 2017
Time: Registration 9:45 a.m.; Program 10:00 a.m. - 12:00 Noon
Location: Wannalancit Mill Building, 600 Suffolk Street, Conference Room 403, Lowell
Cost: Free
Contact: Kristina Camerota at kcamerota@msbdc.umass.edu or 978-934-2725

register online

DoD Northeast Regional Council Small Business Matchmaker 2017

This event is primarily for small businesses (with two or more years experience in business) who may potentially benefit by meeting one-on-one with New England Area Federal Agencies and Prime Contractors.

Learn how to prepare for this event by contacting your Massachusetts PTAC advisor before the event occurs. The Massachusetts PTAC is a member of the DoD Northeast Regional Council and Massachusetts PTAC clients are encouraged to consider the benefits of attending. View Massachusetts PTAC staff directory covering your city or town, to schedule an appointment for Matchmaker preparation and to review your capability statement, etc.

At this year’s event, you will be able to:

  • Network with Government agencies, prime contractors, and small busineses
  • Meet with Government procurement representatives
  • Meet with MWBEs, SDVOBs, VOSBs, 8(a)s, Hub Zone, WOSBs, EDWOSBs, and DBEs
  • Locate potential subcontracting opportunities
  • Meet other small business manufacturers

Click here to view agenda, pricing and other valuable information. Pre-registration is required. The Crowne Plaza Hotel has free parking.

Date: Thursday, March 23, 2017
Time: 7:00 a.m. - 6:00 p.m.
Location: Crowne Plaza Hotel, 801 Greenwich Avenue, Warwick RI
Cost: Small business pricing - $100 per person
Contact: Click here to register online

Millennials - How Generational Differences in the Workplace Impact Business Result - Gain Insights That Will Help Shape Your Strategies

Are you under 35 and own your own business or want to start a new business? Will you employ or sell to different generations? Do you employ those under 35 or sell to this age group? Understanding generational differences will allow your business to be more effective. The Millennial workforce presents businesses with multiple opportunities.

The speaker will be Mary Piecewicz, MBA, MSPC, PMP from Clark University. She will present her research on the impact of Millennials in the workplace and how we can better communicate between generations. This presentation will help you and your employees overcome generational differences through improved communication, understanding and collaboration to achieve higher productivity and business success. 

The balance of the seminar will be an interactive panel, including:

  • Nassim Aoude is president & CEO of Alpinax, LLC, and a young, successful business owner;
  • Digital Federal Credit Union is an employer of multiple generations, and has put in place creative ways to keep employees productive and engaged;
  • Ryan Miller represents the diversification of this generation as an employee, as well as being an innovator, buriness owner and former student athlete.

Don't miss this opportunity to gain insights and develop successful strategies for your business or your company.                     

Date: Thursday, March 23, 2017
Time:
Registration 8:45 a.m.; Program 9:00 a.m. - noon
Location: Grace Conference Room at Higgins University Center, Clark University, 950 Main Street, Worcester
Cost: $30 - prepayment required to reserve a space
Contact: MSBDC at Clark University 508-793-7615 or via email at sbdc@clarku.edu

register online

Cosponsored by Mirick O'Connell, Resource Management, Inc. and Shepherd & Goldstein

Understanding Social Media Analytics

Understanding your social media analytics is essential for businesses today, but it isn’t easy when no two platforms are measured in the same way. Plus there’s a difference between knowing what metrics mean and knowing which metrics are meaningful.

Learn how to analyze the major social platforms and grade the success of your campaign. You’ll also pick up some great social marketing tactics and tools you absolutely can't work without.

The speaker will be Justin Miller, principal with JustinMiller.co.

Date: Tuesday, March 28, 2017
Time:
8:30 - 10:30 a.m.
Location:
Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Register online with link below. If you have questions, contact Abby Grant at the Enterprise Center at 978-542-7528.

register online

Cosponsored by the Enterprise Center at Salem State University

Tweet for Success

What is a hashtag? What should you tweet…and when? With 302 million active users, Twitter is a marketing powerhouse. 

Learn how to set up an account, get more followers, build a community and establish thought leadership in your industry.

The speaker will be Julia Campbell, principal of J Campbell Social Marketing.

Date: Thursday, March 30, 2017
Time: 8:30 - 10:30 a.m.
Location:
Enterprise Center at Salem State University, 121 Loring Avenue, Suite 106, Salem
Cost: Free
Contact: Register online with link below. If you have questions, contact Abby Grant at the Enterprise Center at 978-542-7528.

register online

Cosponsored by the Enterprise Center at Salem State University

Cash Flow Your Way to Breakeven

Why do bankers say "Cash flow is king"? How is cash flow different from profit? This workshop, and its simple but realistic class exercise, will help you understand cash flow, assess when you will need capital, and position your business for financing.

The speaker will be Bruce Share, managing director and Cash Flow Solutionist™ with Share Business Growth Strategies LLC.

Date: Wednesday, April 12, 2017
Time: 6:00 - 8:00 p.m.
Location: Northern Essex Community College, Riverwalk Campus, 360 Merrimack Street, Building #9, Lawrence
Cost: Free
Contact: Register online with link below. If you have questions, contact Laurel Costello at sbdc@salemstate.edu or 978-542-6343.

register online

Cosponsored by Northern Essex Community College

Part 2: Getting More Out of QuickBooks

This workshop is designed for those who have been using QuickBooks in their business and who want to get more out of it. The session will cover reporting, advanced invoicing and billing, and the customization of QuickBooks for specific requirements. The session will also provide a brief introduction to QuickBook’s payroll and inventory functions.

NOTE: Attendees will have the opportunity to ask specific questions, but the session is not intended to provide detailed troubleshooting. Those types of questions are better suited to a one-on-one consulting session.

The presenter, Don Lesser of Pioneer Training, Inc., has been in a consultant and business owner for over 30 years. Don has been using QuickBooks since version 2.0 for MS-DOS. He has taught QuickBooks for 20+ years as well as consulted in its use for a wide range of clients. Don is not an accountant and does not provide accounting advice, but focuses on how to use QuickBooks to track your company’s income and expenses. 

Date: Wednesday April 12, 2017 
Time: 9:00 a.m. - 12:00 p.m.
Location: Scibelli Enterprise Center, 1 Federal Street, Building 101, Springfield  
Cost: $35
Contact: Pre-registration is required. Register online with link below. If you have questions or are unable to register online, contact Lynn Shedd at lshedd@msbdc.umass.edu or 413-577-1761.

MSBDC register online

Your Brand Versus Your Website - How To Get The Most Impact

The biggest mistake small businesses make is marketing without a brand. Don’t waste your marketing money. The most successful local businesses don’t just have a business, they have a brand. When you know what you stand for (that’s your brand), you’ll have a business that you love and attracts clients you want to work with.

This workshop will help you define your brand so you can:

  • Clearly communicate who you are, what you do, and know what sets you apart
  • Keep your brand consistent across all marketing mediums
  • What makes you different, your brand, will serve as the building block for your website

Your website’s goal is to build awareness, offer information, and to compel a viewer to take action that results in sales. During the second part of the workshop, you will learn:

  •  How strategic design helps to produce more engagement
  • Methods to avoid clutter and information overload
  • How your website can hold the reader’s attention to keep him/her clicking through your site
  • Ways to engage your potential customer

We will take a look at the overall best practices of website design and then dig into participants’ websites in a non-technical way, focusing on ideas and suggestions for improving them. Come prepared to learn and share.

The speakers will be Stephanie Audette-Connor, owner of Stephanie Audette Design, LLC (North Grafton, MA) and Matthew Ward, president of In Concert Web Solutions, Inc. (Gardner, MA).

Date: Thursday, April 13, 2017
Time: Registration 8:45 a.m.; Program 9:00 a.m. - noon
Location: Grace Conference Room at Higgins University Center, Clark University, 950 Main Street, Worcester
Cost: $30 - prepayment required to reserve a space
Contact: MSBDC at Clark University 508-793-7615 or via email at sbdc@clarku.edu

register online

Cosponsored by Country Bank, Middlesex Savings Bank, The Feingold Companies and UniBank

The Power of the Inbox - Tips and Tricks for Successful Email Marketing

What is the first impression you give when they see you in their email inbox? And when they see you there, what do they do? This powerful seminar takes you step-by-step through the keys to effective email marketing:

  • What it really is (and isn’t)
  • What it can do for your business
  • The five easy steps you must take to harness the power of the inbox!
  • Grow a healthy list
  • Create great content
  • Customize a beautiful, mobile-friendly template that matches your brand
  • How to get your emails opened
  • Tracking your results

From revealing why regular email doesn't work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don't!), this seminar will give you the keys to the most effective marketing you can do: email marketing. Join us!

Bryan Caplan helps businesses lock down their marketing. CEO of BJC Branding and professional speaker, Bryan travels the country, presenting on a wide range of digital marketing topics. Bryan is also one of the nation's first Master Certified Local Experts with Constant Contact.

The speaker will be Bryan Caplan, CEO of BJC Branding of Sharon, MA.

Date: Thursday, April 20, 2017
Time: Registration 8:45 a.m.; Program 9:00 a.m. - noon
Location: Grace Conference Room at Higgins University Center, Clark University, 950 Main Street, Worcester
Cost: $30 - prepayment required to reserve a space
Contact: MSBDC at Clark University 508-793-7615 or via email at sbdc@clarku.edu

register online

Cosponsored by BayState Savings Bank, Southbridge Savings Bank, StowBrook Business Services, Inc. and TD Bank

Access to Capital

Access to capital remains one of the most significant barriers, and it is too often the factor that prevents the growth of small businesses. Come listen to an expert, who has experience in this space, talk about how the process really works and what can be done to overcome existing barriers.

The speaker will be Jim Stone, founder of the Chain Store Advisor.

Date: Wednesday, May 10, 2017
Time: 6:00 - 8:00 p.m.
Location: Northern Essex Community College, Riverwalk Campus, 360 Merrimack Street, Building #9, Lawrence
Cost: Free
Contact: Register online with link below. If you have questions, contact Laurel Costello at sbdc@salemstate.edu or 978-542-6343.

register online

Cosponsored by Northern Essex Community College

Understanding Your Company's Financial Reports

Financial statements are a collection of reports about an organization's financial results, financial condition, and cash flows. If you are in business, financial statements are an essential tool. Knowing how to read your financial statements will help you to understand what happened last year in your business and what is likely to happen in the upcoming year. It is standard practice for businesses to present financial statements that adhere to generally accepted accounting principles to maintain continuity of information and presentation.

The three basic financial statements are the (1) balance sheet, which shows firm's assets, liabilities, and net worth on a stated date; (2) income statement (also called profit & loss account), which shows how the net income of the firm is arrived at over a stated period, and (3) cash flow statement, which shows the inflows and outflows of cash caused by the firm's activities during a stated period.

Presenter Robb Morton has 28 years of experience in public and management accounting. As both a Certified Public Accountant and Certified Management Accountant, he offers an excellent source for not only technical accounting and tax issues but for management advisory support as well. He has many years of experience dealing with manufacturers and has worked with a variety of computer packages. Mr. Morton's experience as a controller gives him a unique perspective that serves as a tremendous benefit when dealing with the challenges faced by small business clients. He also has extensive experience working with family-owned businesses both as advisor and as a member of their management team. He works with many of the area banks and finance companies to assist his clients with their working capital and equipment financing needs. He also has extensive experience in business planning including projections and forecasts.

Date: Wednesday, May 10, 2017
Time: 9:00 a.m. - 12:00 p.m.
Location: Scibelli Enterprise Center, 1 Federal Street, Building 101, Springfield
Cost: $25
Contact: Pre-registration is required. Register online with link below. If you have questions or are unable to register online, contact Lynn Shedd at lshedd@msbdc.umass.edu or 413-577-1761.

MSBDC register online


Confused About Social Media Platforms? Which Ones Will Create Sales for Your Business?

It can be time consuming and confusing trying to figure out which social media platforms to use. Find out how to make social media work for you by attracting more qualified customers. By attending this seminar you will hear about some fresh ideas that turn into results.

If you’re like most business owners, you don’t want to try and be everything to everyone. You want targeted, qualified prospects and traffic to your website. You're looking to choose your social media activities wisely, without getting consumed by all of the options. You simply want to know what works best! 

During the seminar we will discuss:

  • Uncovering and connecting with your audience
  • Planning your approach to optimize payback on your time
  • Understanding the various social media sites and selecting the best ones for you
  • Creating a presence and building your reputation
  • Monitoring success and adapting to change

The speaker will be Kathryn Rose, vice president of Business Strategy & Development at Elastic Grid USA. She is an award-winning author and speaker on sales and online marketing topics. She has a 20+ year career in sales and marketing and was a top Wall Street sales executive responsible for over $100 million in sales per year. Kathryn is the author of nine books, including two best-sellers: Solving the Social Media Puzzle and Return on Relationship.

Date: Thursday, May 11, 2017
Time: Registration 8:45 a.m.; Program 9:00 a.m. - noon
Location: Grace Conference Room at Higgins University Center, Clark University, 950 Main Street, Worcester
Cost: $30 - prepayment required to reserve a space
Contact: MSBDC at Clark University 508-793-7615 or via email at sbdc@clarku.edu

register online

Cosponsored by Berkshire Bank, Fidelity Bank, Seder & Chandler LLP and Webster Five