R-YOLO, LLC
Donna
Lee is a passionate entrepreneur who launched
R-YOLO, LLC with a bold vision to create a
lifestyle brand that inspires people to seize the day through
vibrant, motivational apparel and accessories.
In 2019, Donna approached the Massachusetts Small Business Development Center (MSBDC) Central Region seeking guidance to transform her fledgling idea into a thriving business. She faced challenges common to new entrepreneurs: limited capital, a lack of marketing expertise, and uncertainty about scaling operations. With the Massachusetts SBDC’s support, Donna was paired with an experienced business advisor who helped her refine her business plan, identify her target market, and secure a small business loan to fund initial inventory and website development.
The Massachusetts SBDC’s tailored assistance proved to be a game-changer for R-YOLO, LLC. Through one-on-one advising sessions, Donna learned how to leverage social media marketing to build brand awareness, resulting in a 200% increase in online engagement within six months. The MSBDC also connected Donna with local suppliers and e-commerce experts, enabling her to streamline operations and reduce costs by 15%. Additionally, Donna participated in MSBDC workshops on financial management, which empowered her to create a sustainable pricing model that boosted profitability. By 2021, R-YOLO’s revenue had grown by 150%, and the company expanded its product line to include eco-friendly accessories, resonating with environmentally conscious consumers.
Today, R-YOLO, LLC stands as a testament to Donna Lee’s determination and the transformative impact of the Massachusetts SBDC’s support. The company now employs five full-time staff and has a loyal customer base across New England, with plans to expand nationally. Donna credits the MSBDC’s ongoing mentorship and access to resources for helping her navigate challenges like supply chain disruptions during the pandemic.
In 2023, R-YOLO was recognized as a
“Rising Star” at the Massachusetts Small Business Awards,
highlighting its contribution to the local economy. Donna continues
to work with the Massachusetts SBDC to explore export opportunities, ensuring
that R-YOLO’s message of living life to the fullest reaches a global
audience.
The support and mentorship I’ve received from the Small
Business Development Center and Clark University have been instrumental in shaping
R-YOLO’s growth. Their guidance, resources, and genuine belief in
the vision have empowered me to make smarter business decisions,
refine our strategy, and move closer to bringing sustainable
wellness into more lives. I’m deeply grateful for their partnership
on this journey. ~ Donna Lee, Founder & Inventor of R-YOLO
