Massachusetts Small Business Development Center Network


CCR Freight Logistics


Asiala Dickson Rivera(Springfield, MA)  Asiala Dickson Rivera, a lifelong resident of Springfield, MA, started CCR Freight Logistics — the first black-owned, woman-owned freight brokerage at the beginning of the pandemic. Since its inception, the company has provided education and career opportunities in the trucking logistics industry.  

In March of 2021, the American Rescue Plan Act was introduced to help struggling businesses. Ms. Rivera was also facing financial difficulties and needed capital to keep her business afloat. However, the application process turned out to be quite challenging and complicated. One of the biggest hurdles she faced was obtaining the necessary funding and navigating the complexities of the ARPA allocation grant application process. The lengthy and complicated process required a lot of patience.  

The assistance provided by the business advisor at the Massachusetts SBDC - Western Region was invaluable and covered a broad spectrum of areas, ranging from technical expertise to strategic guidance. The advisor’s dedication and expertise played a crucial role in helping navigate the complexities of the grant application process, resulting in a significant boost to the business operations. After providing years of assistance, the Massachusetts SBDC played a crucial role in helping to secure an ARPA grant in Springfield in December 2023.

Ms. Rivera's states that her goal as a young(ish) black entrepreneur is to bring education, programs, and careers to Massachusetts via the trucking and logistics industry.

“My SBDC advisor introduced me to the world of networking, an invaluable aspect of my journey. Through my advisor’s connections and mentorship, I have had the privilege of engaging with remarkable individuals and opportunities that I could have only dreamed of. Notably, these connections have afforded me the honor of meeting the Governor of Massachusetts on multiple occasions, as well as receiving recognition on both the state and city levels through Proclamations and Citations. An especially proud moment was when I was honored with the Black Excellence Award at the Massachusetts State House in April 2023, an achievement I am immensely proud of.”  ~ Asiala Dickson Rivera, Owner