Training Events
The Massachusetts Small Business Development Center - Berkshire Region conducts free and low-cost workshops and conferences addressing a wide range of concerns for both start-up and existing businesses. Many of these programs are cosponsored with local chambers of commerce, colleges and universities, community development organizations, trade associations, banks and corporate sponsors.
For a complete listing of Massachusetts SBDC seminars offered throughout the state, please visit the statewide calendar at www.msbdc.org. Visit our video page for past trainings and helpful videos.
Unlock the Power of AI for Small Business Marketing
Are you a small business owner looking to stay ahead of the curve in today’s fast-changing digital landscape? Join us for a hands-on workshop. In this interactive workshop, you will to learn how Artificial Intelligence (AI) tools like ChatGPT and Microsoft Copilot can transform your marketing—fast.
What you will learn:
- Create marketing content in minutes using AI
- Real-world AI strategies for small businesses
- Prompt engineering: how to get the best results from AI
- Using AI for campaigns, emails, social posts, and more
Who should attend:
- Small and micro business owners, entrepreneurs and solopreneurs, and anyone curious about AI-powered marketing
Bring your laptop...this is a hands-on working session, not a lecture. Get step-by-step guidance as you apply AI tools directly to your business in real time.
The presenter will be Rob DelMastro, regional director of the Massachusetts SBDC - Berkshire and Western Regions. Rob is a seasoned advisor with over 30 years in tech and entrepreneurship. His practical, no-fluff approach makes AI accessible for small businesses.
Date: Wednesday, October 15, 2025
Time: 9:00 - 11:00 a.m. ET
Location: Berkshire Innovation Center, 45 Woodlawn Avenue,
Pittsfield
Cost: No charge
Contact: Massachusetts SBDC at
413-545-0932
Conversations That Matter: Cybersecurity with Expert, John Petrozzelli
Cyber threats are evolving—and fast. This month on Conversations that Matter, cybersecurity expert John Petrozzelli joins Rob DelMastro for a timely conversation on how Artificial Intelligence (AI) is changing the game for both defenders and attackers. From phishing scams powered by generative AI to ransomware targeting small businesses, the risks are real and growing. We will break down the latest threats facing local businesses and share practical steps you can take to protect your company.
Don’t miss this chance to:
- Hear directly from the state’s top cybersecurity leader
- Learn how AI is being used by cybercriminals
- Discover tools and strategies to defend your business
- Ask your questions and join the conversation
Speakers:
- Rob DelMastro, Regional Director — Massachusetts SBDC - Western and Berkshire Regions
- John Petrozzelli, Director — MassCyberCenter
Date: Monday, October 27, 2025
Time: 10:00 - 11:00 a.m. ET
Location: Online
Cost: No charge
Contact: Massachusetts SBDC Berkshire Region at 413-545-0932
Massachusetts SBDC training events are supported by federal taxpayer funds. By registering, you certify that you are legally authorized to receive services funded by U.S. taxpayer dollars, in accordance with applicable federal law and regulations.