Training Events
The Massachusetts Small Business Development Center - Berkshire Region conducts free and low-cost workshops and conferences addressing a wide range of concerns for both start-up and existing businesses. Many of these programs are cosponsored with local chambers of commerce, colleges and universities, community development organizations, trade associations, banks and corporate sponsors.
For a complete listing of Massachusetts SBDC seminars offered throughout the state, please visit the statewide calendar at www.msbdc.org. Visit our video page for past trainings and helpful videos.
How AI Is Changing How Customers Find Your Business
Join us for this in-person event!
Not getting found online? Search is changing fast — customers are asking AI tools like ChatGPT and Perplexity who to call, not just using Google. Join this hands-on workshop for small business owners (no tech skills needed). You will learn where your business stands today and what to do next.
In this session, you will learn how to:
- Audit your Google Business Profile
- Discover the keywords your customers actually use
- See if AI tools recommend your business — or your competitors
- Learn what others are doing better
You will leave with:
- A local keyword strategy
- Ready-to-use AI prompts
- A clear 90-day action plan
Who should attend? Any small business owner who wants more customers to find them online.
PLEASE BRING YOUR LAPTOP AS THIS IS A HANDS-ON TRAINING! Seating is limited, so reserve your spot now!
Date: Tuesday, April 7, 2026
Time: 10:00 a.m. - 12:00
p.m. ET
Location: BIC Works @ MASS MoCA, 1040 Mass MoCA Way,
North Adams
Cost: No charge
Contact: Massachusetts SBDC - Berkshire Region at 413-545-0932
Cosponsored by the Williamstown Chamber of Commerce and the North Adams Partnership
Click on icon below to listen to recordings from our recent podcasts, Conversations That Matter.
Massachusetts SBDC training events are supported by federal taxpayer funds. By registering, you certify that you are legally authorized to receive services funded by U.S. taxpayer dollars, in accordance with applicable federal law and regulations.