Training Events
The Massachusetts Small Business Development Center - Berkshire Region conducts free and low-cost workshops and conferences addressing a wide range of concerns for both start-up and existing businesses. Many of these programs are cosponsored with local chambers of commerce, colleges and universities, community development organizations, trade associations, banks and corporate sponsors.
For a complete listing of Massachusetts SBDC seminars offered throughout the state, please visit the statewide calendar at www.msbdc.org. Visit our video page for past trainings and helpful videos.
Conversations That Matter
Know Your Market:
Using Berkshire
Benchmarks to Grow Your Berkshire County Business
Please join our discussion with Laura Brennan, Assistant Director of the Berkshire Regional Planning Commission, focused on how small business owners in Berkshire County can leverage data from Berkshire Benchmarks to make more informed strategic decisions.
The conversation highlights how Berkshire Benchmarks provides reliable, locally focused data on population trends, workforce demographics, income levels, housing, and economic indicators that can help entrepreneurs better understand their target markets, hiring environment, and long-term growth opportunities. The emphasis on using credible regional data strengthens business plans, supports loan applications, and helps owners align their services with evolving community needs across the county.
This event is hosted by Tim Kiely, a senior business advisor with the Massachusetts Small Business Development Center - Berkshire Region.
Date: Wednesday, March 25, 2026
Time: 10:00 - 11:00 a.m. ET
Location: Online
Cost: No charge
Contact: Massachusetts SBDC Berkshire Region at 413-545-0932
Cosponsored by the Berkshire Regional Planning Commission
Click on icon below to listen to recordings from our recent podcasts, Conversations That Matter.
Massachusetts SBDC training events are supported by federal taxpayer funds. By registering, you certify that you are legally authorized to receive services funded by U.S. taxpayer dollars, in accordance with applicable federal law and regulations.