MSBDC Western Regional Office | Training Seminars

MSBDC Network

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Training Seminars

The Western Regional Office offers a full calendar of business training. Seminars are offered at a nominal fee and held at various locations throughout Western Massachusetts. Most seminars are cosponsored by local chambers of commerce.

We would like to thank the following agencies
for cosponsoring our training events.
Please visit their websites by clicking on the name.
Cosponsors
Bank of America The Bank of Western Massachusetts Boisselle Morton & Associates LLP Chicopee Savings Bank Citizens Bank Easthampton Savings Bank Florence Savings Bank Greenfield Co-operative Bank	Greenfield Savings Bank Hampden Bank Moriarty & Primack, P.C. PeoplesBank Sovereign Bank United Bank Westfield Bank

Updated 06/18/2009

Training has ended until the fall

2009 Training Calendar

Cancellation Policy
MAY
7	Web 2.0 Revisited (Springfield)

~ Program Descriptions ~

Web 2.0 Revisited

Since the term “Web 2.0” was first coined—generally meant to convey the broad set of web technologies such as social networks, user-generated content portals, and “mash-ups” or web application hybrids—the web has matured beyond our expectations.

We’re now beginning to see the broad adoption of platform technologies including Facebook, Twitter, iPhone and Google (Android) phone app systems, Google app platform, and multiple “widget” platforms. For businesses, this shift in the technology space begs important questions about our audience, our markets, and our concept of branding.

The panel will discuss the implications of the maturing technology space for businesses and will explore how these changes may impact the way we do business, market our products and services, and define our brands.

As a prime case study, we will look at the award-winning marketing campaign of President Obama which used multiple technology platforms to huge strategic advantage. Businesses need to stay aware of these trends always, as such mediums continue to affect transactions both in communication and commerce.

Panelists:
    - Chris Amato, Knectar Design
    - John Bidwell, Bidwell ID
    - Silvana Gravini, Silvana Net
    - Jeff Hobbs, MassLive

Date: Thursday, May 7, 2009
Time: 9:00 - 11:00 a.m.
Location: Scibelli Enterprise Center, 1 Federal Street, Springfield (directions)
Cost: $40
Contact: Western Regional Office SBDC at 413-737-6712 x100 or msbdc@msbdc.umass.edu. Register online with link below.

>>Register online

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Cancellation Policy

Cancellations received by noon the day prior to the seminar will be entitled to a refund. No refund will be given on notifications received after that time or in any no-show situation. The MSBDC reserves the right to cancel or reschedule a seminar due to insufficient enrollment. Registration fees will be returned or credited towards a future program.

For additional MSBDC seminars offered throughout the state, visit the MSBDC's Statewide Training Calendar at www.msbdc.org/training.