MSBDC Network

 
   

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Training Seminars

The Western Regional Office offers a full calendar of business training. Seminars are offered at a nominal fee and held at locations throughout Western Massachusetts.
 


2014 Training Calendar
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  August
4 Basics of Starting a Business (Springfield)
7 Basics of Starting a Business (Greenfield)
 
  September
4 Basics of Starting a Business (Greenfield)
4 Win Contracts with MassDOT (Springfield)
3-day workshop series
15 Basics of Starting a Business (Springfield)
18 Preparing for a Small Business Loan Application (Springfield)
24 Build Your Marketing Toolkit - Newsletters & Announcements that Rock! (Springfield)
 
  October
2 Basics of Starting a Business (Greenfield)
6 Basics of Starting a Business (Springfield)
9 Art of Business & Setting Prices (Springfield)
16 Build Your Marketing Toolkit - Social Media 102 – You're Social. Now What? (Springfield)
21 Introduction to QuickBooks (Springfield)
 
  November
3 Basics of Starting a Business (Springfield)
13 Basics of Starting a Business (Greenfield)
 
  December
1 Basics of Starting a Business (Springfield)
4 Basics of Starting a Business (Greenfield)
 
 
Click here for a complete listing of all MSBDC training
offered throughout the state.

 
 
View training offered by the Franklin County CDC
 







































Program Descriptions

Basics of Starting a Business

Learn the whole nine yards of starting a business. This free workshop, presented by Allen Kronick, senior business advisor with the Massachusetts Small Business Development Center Network Western Regional Office, will focus on business fundamentals, from start-up considerations to business plan development and funding sources. It is designed for owners of existing businesses as well as those who are planning to start one.

The workshop will help entrepreneurs write a business plan and provide structure to starting/managing their venture.

Topics will include:

  • Introduction and need for planning
  • Basic business plan format
  • Choosing your legal form of organization
  • Marketing, market planning and research
  • Cash flow projections
  • Financial statements
  • Financing

Oreste Varela, Springfield branch manager of the U.S. Small Business Administration will also present, The SBA Advantage: An Overview of SBA’s Programs and Services. This presentation will help you gain a better understanding of the various SBA programs and services available to prospective or current entrepreneurs who need assistance in starting or expanding their businesses, and will include capital, counseling and contracting information.

This free workshop is held on the first Monday of the month in Springfield and the first Thursday of the month in Greenfield (except in the case of a holiday or other conflict). See chart below for dates, times and locations.

The Greenfield workshops are cosponsored by the Franklin County Chamber of Commerce.

Cost: No charge
Contact:
Western Regional Office at 413-737-6712 or msbdc@msbdc.umass.edu

register online


Date & Time

Location

Mon., Aug 4
1-3:30 p.m.
Business Growth Center
1 Federal Street, Springfield
Thurs., Aug 7
9-11:30 a.m.
Franklin County Chamber of Commerce
395 Main Street, Greenfield
Thurs., Sept 4
9-11:30 a.m.
Franklin County Chamber of Commerce
395 Main Street, Greenfield
Mon., Sept 15
1-3:30 p.m.
Business Growth Center
1 Federal Street, Springfield
Thurs., Oct 2
9-11:30 a.m.
Franklin County Chamber of Commerce
395 Main Street, Greenfield
Mon., Oct 6
1-3:30 p.m.
Business Growth Center
1 Federal Street, Springfield
Mon., Nov 3
1-3:30 p.m.
Business Growth Center
1 Federal Street, Springfield
Thurs., Nov 13
9-11:30 a.m.
Franklin County Chamber of Commerce
395 Main Street, Greenfield
Mon., Dec 1
1-3:30 p.m.
Business Growth Center
1 Federal Street, Springfield
Thurs., Dec 4
9-11:30 a.m.
Franklin County Chamber of Commerce
395 Main Street, Greenfield





















Win Contracts with MassDOT

MassDOTJoin MassDOT, in partnership with Next Street, for a 3-day workshop series for local business owners who want to build capacity and grow their business to secure procurement opportunities with the Massachusetts Department of Transportation.

You will learn "what it takes" to scale and build a sustainable business through:

  • Strategy: Know how your business is positioned and create a strategic plan that will edge out the competition and grow your business.
  • Financial Management: Know how you compare to other businesses in the market. Get a personalized assessment of the financial health of your business and the financial tools you need to plan for growth.
  • Pursuing Contracts: Master the MassDOT contract application and bidding process and learn how to network with other firms to bid on the more than $3 billion dollars in upcoming MassDOT contracts.
  • Talent Management: Gain techniques to better understand your team’s strengths and leverage your leadership skills to drive performance.
  • Certification Benefits: Learn more about the benefits of becoming or maintaining a M/W/DBE certification.

Key benefits of the program include:

  • Prime Roundtable: Learn about upcoming bid and partnerships opportunities with large prime contractors.
  • Contract Steering Committee: Meet Senior Procurement O!cers from several state agencies responsible for awarding contracts (i.e. MassDOT, MassPort, MBTA, DCAMM, etc.).
  • Action Plan: Create an action plan to scale your business, pursue partnerships & target MassDOT bid opportunities.
  • Network & Teaming: Meet other M/W/D/SBEs interested in growing their business and joint venturing.  

Who should attend:

Participants in the program should meet the following criteria:

  • Business Location: Based in Massachusetts
  • Certification: Businesses that are or interested in becoming M/W/DBE certified
  • Track Record: Businesses that have or are interested in bidding on MassDOT contracts
  •  Commitment: CEO must be available to participate in all 3 session dates

Dates: September 4, 18 & October 2, 2014
Time: 8:00 a.m. – 4:00 p.m.
Location: Pioneer Valley Transit Authority (PVTA), 2808 Main Street, 3rd Floor, Springfield (parking reserved in PVTA’s bus garage)
Cost: Free
Contact: To register, contact Lynn Wahlquist at 617-312-1361 or via e-mail at register@nextstreet.com

Click here for a flyer (pdf).

Preparing for a Small Business Loan Application

Searching for ways to fund your start-up business? Are you a current business owner in need of working capital or new equipment? Not quite sure how to approach the bank for help?

Please join us at this workshop presented by Tom Cebula and Jeff Lomma, both of Westfield Bank, as they address these questions and much more.

Tom and Jeff will lead an interactive and personalized workshop to help you prepare for the loan application process. As they tailor this workshop to your business, you will learn how preparation can make all the difference in ensuring a smooth and successful credit experience. You will discover the importance of good credit and a strong business plan.

Westfield Bank is proud to offer this workshop through MSBDC as both organizations share a strong commitment to the growth of small businesses in our region.  

Topics to be discussed:

  • Five areas of credit that are considered
  • Financial reporting
  • Traditional loan types
  • Nonconventional loans

Date: Thursday, September 18, 2014
Time: 9:00 - 11:00 a.m.
Location: Business Growth Center, 1 Federal Street, Building 101, Springfield
Cost: $25
Contact: Western Regional Office at 413-737-6712 or msbdc@msbdc.umass.edu

register online

Build Your Marketing Toolkit - Newsletters & Announcements that Rock!

Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important.

We will uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way. 

Attendees will learn: 

  • What  marketing really is (and isn't)
  • How marketing has changed in ways that benefit small business
  • The importance of setting goals and objectives for their marketing efforts
  • The 4 Pillars of Marketing Success - a framework that shows how different marketing activities all fit together, and will help small businesses and non profits reflect on their own marketing program 
  • It's okay to start small, to start where you are

At the heart of small business marketing are the campaigns that drive action - collections of marketing activities that help a small business or organization to achieve its goals and objectives. 

Newsletters and announcements have become a core component of those campaign choices. Email is more important than ever - to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations.  

This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.  

Attendees of this presentation will learn:

  • The different types of newsletters
  • What to write about in your newsletter or announcement and how to consider using images, subject line best practices, and when to send your newsletter
  • The importance of understanding how connected email and social media are...they have to be done together
  • What types of additional tools might be useful

The speaker will be Liz Provo, Authorized Local Expert with Constant Contact.

Date: Wednesday, September 24, 2014 
Time: 9:00 - 11:00 a.m.
Location: Business Growth Center, 1 Federal Street, Building 101, Springfield
Cost: $25
Contact: Western Regional Office at 413-737-6712 or msbdc@msbdc.umass.edu

register online

Art of Business & Setting Prices

Apple never discounts. Clothing stores build in a series of discounts to their initial price. Consulting companies use various techniques to avoid quoting an hourly rate. Law firms typically quote an hourly rate and stick to it.

How do you determine what rate you should charge for your time? Too high and you scare clients away. Too low and your clients undervalue your work. There is an art to setting a price for your work.

On one hand, what is a livable rate for your work? On the other, what is the range of rates for your work in your market? Do you discount? How do you price a job and how do you cover add-ons and other changes? Do you have separate rates for different types of clients? What about donating services? How do you negotiate rates with a potential client? 

This workshop covers the process of determining your rate and sticking to it. 

The speaker will be Don Lesser, president of Pioneer Training, Inc.              

Date: Thursday, October 9, 2014
Time: 9:00 a.m. - noon
Location:
Business Growth Center, 1 Federal Street, Building 101, Springfield
Cost: $25
Contact: Western Regional Office at 413-737-6712 or msbdc@msbdc.umass.edu

register online

Build Your Marketing Toolkit - Social Media 102 – You're Social. Now What? 

Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important. 

This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way. Attendees of this presentation will learn:

  • What marketing really is (and isn’t)
  • How marketing has changed in ways that benefit small businesses
  • The importance of setting goals and objectives for their marketing efforts
  • The 4 Pillars or Marketing Success – a framework that shows how different marketing activities all fit together, and will help small businesses and nonprofits reflect on their own marketing program
  • It’s okay to start small, to start where you already are

You’ve thought about what social networks to use for your business or nonprofit, and you’re ready to take the next step. Where do you go from there? This session will give you a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+.

We’ll show you the benefits of using each, how other organizations are marketing with them, and some dos and don’ts of each channel. You’ll also get tips on how to tell if your social media activity is working.

The speaker will be Liz Provo, Authorized Local Expert with Constant Contact.

Date: Thursday, October 16, 2014
Time:
9:00 - 11:00 a.m.
Location: Business Growth Center, 1 Federal Street, Building 101, Springfield
Cost: $25
Contact: Western Regional Office at 413-737-6712 or msbdc@msbdc.umass.edu

register online

Introduction to QuickBooks

An introduction to the popular accounting program QuickBooks. The session will cover setting up a new company, billing and receiving money, writing checks and paying bills. The session will end with a brief overview of reports. 

This workshop is designed for training on the basics of QuickBooks and is not intended to troubleshoot problems individuals may currently be experiencing. Those types of questions are better suited to a one-one consulting session.

The session is suitable for those currently using QuickBooks and those planning to use it. The basic principles of QuickBooks remain the same for the Windows, Macintosh, and online versions of the program, although specific details of how to accomplish a task may differ slightly.  

It is not required, but if you have a laptop or tablet and have QuickBooks loaded, feel free to bring it and follow along.    

The speaker will be Don Lesser, president of Pioneer Training, Inc.

Date: Tuesday, October 21, 2014
Time: 9:00 a.m. - 12 noon
Location: Business Growth Center, 1 Federal Street, Building 101, Springfield
Cost: $25
Contact: Western Regional Office at 413-737-6712 or msbdc@msbdc.umass.edu

register online

 


Payment -Cancellation/Refunds - Materials Policy

The MSBDC reserves the right to cancel or reschedule a training session. Registration fees will be returned or credited towards future programs.
 
Payment in the form of a personal or company check is due in full prior to the workshop and must accompany the registration form. We do not accept credit cards or purchase orders. We cannot guarantee your place in a workshop without full payment in advance.
 
Cancellations received by noon the day prior to the workshop will be entitled to a refund. No refund will be given on notifications received after that time or in any no-show situation. Seminar materials are for attendees only.
   

For information on other MSBDC seminars offered throughout the state, visit the MSBDC's statewide training calendar at www.msbdc.org/training.

    

 

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