MSBDC Network

 
   

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Training Seminars

The Western Regional Office offers a full calendar of business training. Seminars are offered at a nominal fee and held at locations throughout Western Massachusetts.
 


2014 Training Calendar
  Facebook                                                         Cancellation Policy
  April
16 Preparing for a Small Business Loan Application (Springfield)
23 Social Media: Setting Expectations & Measuring Success (Springfield)
 
  May
1 Basics of Starting a Business (Greenfield)
5 Basics of Starting a Business (Springfield)
8 Grow Your Business with Email and Social Media (Springfield)
 
  June
2 Basics of Starting a Business (Springfield)
5 Basics of Starting a Business (Greenfield)
 
  August
4 Basics of Starting a Business (Springfield)
7 Basics of Starting a Business (Greenfield)
 
  Save the Date...
Registration opens this fall...
 
     Basics of Starting a Business in Springfield
     Mondays: Sept 8, Oct 6, Nov 3, Dec 1
 
     Basics of Starting a Business in Greenfield
     Thursdays: Sept 4, Oct 2, Nov 6, Dec 4
 
 
Click here for a complete listing of all MSBDC training
offered throughout the state.

 
 
View training offered by the Franklin County CDC
 







































Program Descriptions

Basics of Starting a Business

Learn the whole nine yards of starting a business. This free workshop, presented by Allen Kronick, senior business advisor with the Massachusetts Small Business Development Center Network Western Regional Office, will focus on business fundamentals, from start-up considerations to business plan development and funding sources. It is designed for owners of existing businesses as well as those who are planning to start one.

The workshop will help entrepreneurs write a business plan and provide structure to starting/managing their venture.

Topics will include:

  • introduction and need for planning
  • basic business plan format
  • choosing your legal form of organization
  • marketing, market planning and research
  • cash flow projections
  • financial statements
  • financing

Oreste Varela, Springfield branch manager of the U.S. Small Business Administration will also present, The SBA Advantage: An Overview of SBA’s Programs and Services. This presentation will help you gain a better understanding of the various SBA programs and services available to prospective or current entrepreneurs who need assistance in starting or expanding their businesses, and will include capital, counseling and contracting information.

This free workshop is held on the first Monday of the month in Springfield and the first Thursday of the month in Greenfield (except in the case of a holiday or other conflict). See chart below for dates, times and locations.

The Greenfield workshops are cosponsored by the Franklin County Chamber of Commerce.

Cost: No charge
Contact:
Western Regional Office at 413-737-6712 or msbdc@msbdc.umass.edu

register online


Date & Time

Location

Thurs. May 1
9-11:30 a.m.
Franklin County Chamber of Commerce
395 Main Street, Greenfield
Mon., May 5
1-3:30 p.m.
Business Growth Center
1 Federal Street, Springfield (directions)
Mon., Jun 2
1-3:30 p.m.
Business Growth Center
1 Federal Street, Springfield (directions)
Thurs., Jun 5
9-11:30 a.m.
Franklin County Chamber of Commerce
395 Main Street, Greenfield
Mon., Aug 4
1-3:30 p.m.
Business Growth Center
1 Federal Street, Springfield (directions)
Thurs., Aug 7
9-11:30 a.m.
Franklin County Chamber of Commerce
395 Main Street, Greenfield




















 



Preparing for a Small Business Loan Application

Searching for ways to fund your start-up business? Are you a current business owner in need of working capital or new equipment? Not quite sure how to approach the bank for help?

Please join us at this workshop presented by Tom Cebula and Jeff Lomma, both of Westfield Bank, as they address these questions and much more.

Tom and Jeff will lead an interactive and personalized workshop to help you prepare for the loan application process. As they tailor this workshop to your business, you will learn how preparation can make all the difference in ensuring a smooth and successful credit experience. You will discover the importance of good credit and a strong business plan.

Westfield Bank is proud to offer this workshop through MSBDC as both organizations share a strong commitment to the growth of small businesses in our region. 

Topics to be discussed:

  • Five areas of credit that are considered
  • Financial reporting
  • Traditional loan types
  • Nonconventional loans                                

The speakers will be Tom Cebula and Jeff Lomma of Westfield Bank.

Date: Wednesday, April 16, 2014
Time: 9:00 - 11:00 a.m.
Location: Business Growth Center, 1 Federal Street, Building 101, Springfield (directions)
Cost: $25 in advance / $30 at the door
Contact:
Western Regional Office at 413-737-6712 or msbdc@msbdc.umass.edu

register online

Social Media: Setting Expectations & Measuring Success

It’s easy to start using social media. However, knowing what metrics to look at, setting reasonable and constructive goals, and staying motivated is difficult. This workshop will look at some of the ways that you can approach social media in a productiveand hopefully funway.

The speaker will be Kyle Mendes of Gravity Switch, Project Wrangler.

Date: Wednesday, April 23, 2014
Time: 9:00 - 11:00 a.m.
Location: Business Growth Center, 1 Federal Street, Building 101, Springfield (directions)
Cost: $25 in advance / $30 at the door
Contact:
Western Regional Office at 413-737-6712 or msbdc@msbdc.umass.edu

register online

Grow Your Business with Email and Social Media

 This workshop is designed to give small businesses and nonprofit organizations some simple ideas for growing their customer, prospect, or member network by using email and social media marketing.

We will discuss:

  • What type of content to use in your campaigns
  • How to get more people to stop and read your messages
  • How to get more action - or reaction to your messages and offers
  • Why using images on social media channels creates higher engagement
  • Why your content should be mobile-friendly

You’ll learn what it means to run effective email and/or social media marketing campaigns and what tools you can use to measure the success of your efforts without spending lots of time or money.

Participants will leave with a workbook full of ideas for timing their messages, how to write a winning subject line, what kinds of offers or content they want to try and how best to approach their next outreach project.

This is a great workshop for beginners in online marketing looking to accomplish more in less time - with a small budget.

Note: Participants do not need to be a Constant Contact customer to attend.

Presented by Liz Provo, Authorized Local Expert for Constant Contact.

Date: Thursday, May 8, 2014
Time: 9:00 - 11:00 a.m.
Location: Business Growth Center, 1 Federal Street, Building 101, Springfield (directions)
Cost: $25 in advance / $30 at the door
Contact: Western Regional Office at 413-737-6712 or msbdc@msbdc.umass.edu

register online



Payment -Cancellation/Refunds - Materials Policy

The MSBDC reserves the right to cancel or reschedule a training session. Registration fees will be returned or credited towards future programs.
 
Payment in the form of a personal or company check is due in full prior to the workshop and must accompany the registration form. We do not accept credit cards or purchase orders. We cannot guarantee your place in a workshop without full payment in advance.
 
Cancellations received by noon the day prior to the workshop will be entitled to a refund. No refund will be given on notifications received after that time or in any no-show situation. Seminar materials are for attendees only.
   

For information on other MSBDC seminars offered throughout the state, visit the MSBDC's statewide training calendar at www.msbdc.org/training.

    

 

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