MSBDC Western Regional Office | Training Seminars

MSBDC Network

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Training Seminars

The Western Regional Office offers a full calendar of business training. Seminars are offered at a nominal fee and held at locations throughout Western Massachusetts.

**We would like to thank the following agencies** **for cosponsoring our training events.** **Please visit their websites by clicking on the names below.**
PREMIER SPONSORS
First Niagara Bank \| PeoplesBank \| Westfield Bank
Sponsors
Berkshire Bank Boisselle Morton & Associates Easthampton Savings Bank Florence Savings Bank Greenfield Co-operative Bank	Greenfield Savings Bank Hampden Bank Monson Savings Bank People's United Bank

Training Calendar

Cancellation Policy Updated 04/27/2012
MAY
3	Social Media: Better Content Equals Better Marketing (Greenfield)
16	Adapt, Diversify, Reinvent & Grow (Springfield)
24	Business Plan Basics (Amherst)
View training offered by the Franklin County CDC

Program Descriptions

Social Media: Better Content Equals Better Marketing

social media Twitter, Facebook, LinkedIn, YouTube, Google+, emails, ads, mobile apps, websites and blogs…

There is an ever increasing number of channels available to small businesses to get their message out, yet most businesses are no better off now than they were prior to the advent of these new technologies. In this workshop we will explore the one area of social media that is often overlooked…content.

Technology alone is unlikely to improve your business but crafting well thought out content and a plan for distributing this content will help improve your current marketing situation with these new technologies.

Participants must have a basic understanding of the different social media platforms. The nuts and bolts of how each platform works will not be covered.

Presented by Derek Allard of Gravity Switch.

Date: Thursday, May 3, 2012
Time: 5:00 - 7:00 p.m.
Location: Greenfield Savings Bank, 400 Main Street, Greenfield
Cost: $40
Contact: Western Regional Office at 413-737-6712 or msbdc@msbdc.umass.edu

Adapt, Diversify, Reinvent & Grow

The advantage of small business is that entrepreneurs can be nimble and flexible in any environment. The pace of change in today’s business climate requires adaptability and flexibility. This is particularly true in a tough economy.

Come hear local business owners talk about what they have done to keep ahead of the many demands on their time and at the same time adjust for the economic environment.

Presented by Paul DiGrigoli of Digrigoli Salon & School of Cosmetology; Tara Tetreault of Jackson & Connor; Kate Vishnyakov of Kate Gray Inc., and Rick Ricard with Larien Products.

Date: Wednesday, May 16, 2012
Time: 9:00 - 11:00 a.m.
Location: Scibelli Enterprise Center, 1 Federal Street, Springfield (directions)
Cost: $40
Contact: Western Regional Office at 413-737-6712 or msbdc@msbdc.umass.edu

Business Plan Basics

This workshop will focus on management fundamentals from start-up considerations through business plan development. Topics will include: financing, marketing and business planning.

Presented by Lyne Kendall, senior business advisor and financial analyst with the MSBDC Network.

Date: Thursday, May 24, 2012
Time: 9:30 a.m. - 12:30 p.m.
Location: Amherst Town Hall, 1st Floor Meeting Room,
4 Boltwood Walk, Amherst
Cost: $40
Contact: Western Regional Office at 413-737-6712 or msbdc@msbdc.umass.edu

Cosponsored by the Amherst Area Chamber of Commerce

Cancellation Policy

Cancellations received by noon the day prior to the seminar will be entitled to a refund. No refund will be given on notifications received after that time or in any no-show situation. The MSBDC reserves the right to cancel or reschedule a seminar due to insufficient enrollment. Registration fees will be returned or credited towards a future program.

For information on other MSBDC seminars offered throughout the state, visit the MSBDC's statewide training calendar at www.msbdc.org/training.