MSBDC Network

 
   

training photo

Training Seminars

The Western Regional Office offers a full calendar of business training. Seminars are offered at a nominal fee and held at locations throughout Western Massachusetts.
 


2015 Training Calendar
  Facebook                                                         Cancellation Policy
  March
2 Basics of Starting a Business (Springfield) *full*
5 Basics of Starting a Business (Greenfield)
18 Understanding Your Company's Financial Reports (Springfield)
26 QuickBooks Part 1: For Beginners (Springfield)
 
  April
2 Basics of Starting a Business (Greenfield)
6 Basics of Starting a Business (Springfield)
9 QuickBooks Part 2: Getting More out of QuickBooks (Springfield)
30 Internet Marketing in 2015: Do's & Don'ts (Springfield)
 
  May
4 Basics of Starting a Business (Springfield)
7 Basics of Starting a Business (Greenfield)
14 Build your Marketing Toolkit: A Framework for Small Businesses (Springfield)
 
  June
1 Basics of Starting a Business (Springfield)
4 Basics of Starting a Business (Greenfield)
11 The Power of Email Marketing Success: Back to Basics (Springfield)
 
 
Click here for a complete listing of all MSBDC training
offered throughout the state.

 
 
View training offered by the Franklin County CDC
 







































Program Descriptions

Basics of Starting a Business

Learn the whole nine yards of starting a business. This free workshop, presented by Allen Kronick, senior business advisor with the Massachusetts Small Business Development Center Network Western Regional Office, will focus on business fundamentals, from start-up considerations to business plan development and funding sources. It is designed for owners of existing businesses as well as those who are planning to start one.

The workshop will help entrepreneurs write a business plan and provide structure to starting/managing their venture.

Topics will include:

  • Introduction and need for planning
  • Basic business plan format
  • Choosing your legal form of organization
  • Marketing, market planning and research
  • Cash flow projections
  • Financial statements
  • Financing

Oreste Varela, Springfield branch manager of the U.S. Small Business Administration will also present, The SBA Advantage: An Overview of SBA’s Programs and Services. This presentation will help you gain a better understanding of the various SBA programs and services available to prospective or current entrepreneurs who need assistance in starting or expanding their businesses, and will include capital, counseling and contracting information.

This free workshop is held on the first Monday of the month in Springfield and the first Thursday of the month in Greenfield (except in the case of a holiday or other conflict). See chart below for dates, times and locations.

The Greenfield workshops are cosponsored by the Franklin County Chamber of Commerce.

Cost: No charge
Contact:
Lynn Shedd at lshedd@msbdc.umass.edu or 413-737-6712 x101

register online


Date & Time

Location

Mon., Mar 2
1-3:30 p.m.
*full*
Business Growth Center
1 Federal Street, Bldg. 101, Springfield
Thurs., Mar 5
9-11:30 a.m.
Franklin County Chamber of Commerce
395 Main Street, Greenfield
Thurs., Apr 2
9-11:30 a.m.
Franklin County Chamber of Commerce
395 Main Street, Greenfield
Mon., Apr 6
1-3:30 p.m.
Business Growth Center
1 Federal Street, Bldg. 101, Springfield
Mon., May 4
1-3:30 p.m.
Business Growth Center
1 Federal Street, Bldg. 101, Springfield
Thurs., May 7
9-11:30 a.m.
Franklin County Chamber of Commerce
395 Main Street, Greenfield
Mon., Jun 1
1-3:30 p.m.
Business Growth Center
1 Federal Street, Bldg. 101, Springfield
Thurs., June 4
9-11:30 a.m.
Franklin County Chamber of Commerce
395 Main Street, Greenfield
   


















Understanding Your Company's Financial Reports

If you are in business, financial statements are an essential tool. Knowing how to read your financial statements will help you to understand what happened last year in your business and what is likely to happen this year. 

Robb Morton has 28 years experience in public and management accounting. As both a Certified Public Accountant and Certified Management Accountant, he offers an excellent source for not only technical accounting and tax issues, but for management advisory support as well. Mr. Morton also earned a Certificate in Financial Management and is a Certified Information Technology Professional.

Mr. Morton has extensive experience working with family-owned businesses both as advisor and as a member of the management team. He works with many area banks and finance companies to assist clients with working capital and equipment financing needs. 

Date: Wednesday March 18, 2015
Time: 9:00 a.m. - 12:00 p.m.
Location: Business Growth Center, 1 Federal Street, Springfield
Cost: $25
Contact: Lynn Shedd at lshedd@msbdc.umass.edu or 413-737-6712 ext. 101

register online

quick
QuickBooks Part 1: For Beginners

This is an introduction to the popular accounting program QuickBooks. The session will cover setting up a new company, invoicing and receiving payments, writing checks and paying bills. The session will end with a brief introduction to and overview of reports. 

This seminar is suitable for those who have recently started using QuickBooks and those planning to use it. The basic principles of QuickBooks remain the same for the Windows, Macintosh, and online versions of the program, although specific details of how to accomplish a task may differ slightly.  

It is not required, but if you have a laptop or tablet and have QuickBooks loaded, feel free to bring it and follow along.    

NOTE: This workshop is designed for training on the Basics of QuickBooks and is not intended to troubleshoot problems individuals may currently be experiencing.    Those types of questions are better suited to a one-on-one consulting session.  

The speaker will be Don Lesser of Pioneer Training, Inc., a consultant and business owner for 30+ years. He has been using QuickBooks since version 2.0 for MS-DOS. He has taught QuickBooks for 20+ years as well as consulted in its use for a wide range of clients. Don is not an accountant and does not provide accounting advice, but focuses on how to use QuickBooks to track your company’s income and expenses.

Date: Thursday, March 26, 2015
Time: 9:00 a.m. - 12:00 p.m.
Location: Business Growth Center, 1 Federal Street, Springfield
Cost: $25
Contact: Lynn Shedd at lshedd@msbdc.umass.edu or 413-737-6712 ext. 101

register online

QuickBooks Part 2: Getting More out of QuickBooks

This workshop is designed for users who have been using QuickBooks in their business and who want to get more out of it. The session will cover reporting, advanced invoicing and billing, and the customization of QuickBooks for specific requirements. It will provide a brief introduction to QuickBook’s payroll and inventory functions.

NOTE: Participants will have the opportunity to ask specific questions, but the session is not intended to provide detailed troubleshooting. Those types of questions are better suited to a one-on-one consulting session.

The speaker will be Don Lesser of Pioneer Training, Inc., a consultant and business owner for 30+ years. Don has been using QuickBooks since version 2.0 for MS-DOS. He has taught QuickBooks for 20+ years as well as consulted in its use for a wide range of clients. Don is not an accountant and does not provide accounting advice, but focuses on how to use QuickBooks to track your company’s income and expenses. 

Date: Thursday, April 9, 2015
Time: 9:00 a.m. - 12:00 p.m.
Location:
Business Growth Center, 1 Federal Street, Springfield
Cost: $25
Contact: Lynn Shedd at lshedd@msbdc.umass.edu or 413-737-6712 ext. 101

register online

Internet Marketing in 2015: Do's & Don'ts

This workshop will cover the following:

  • Email Marketing
  • Defining Your Business Goals
  • Your Website as the Foundation for all of Your Marketing Efforts
  • Search Engine Optimization
  • Social Media Marketing
  • Pay-Per-Click Marketing (Google Adwords)
  • Paid Content Marketing (Outbrain)
  • Developing your Editorial Calendar

The workshop format will include lecture and will provide ample time for Q&A.  If there is interest, additional in-depth workshops on particular topics can be scheduled with the speaker in the future.

The speaker will be Derek Allard of Tunnel 7. Derek has been helping organizations succeed online for over 14 years. He has honed a proven process for organizations to identify and meet their goals on the internet. He specializes in making the technical easy to understand and has left a long trail of happy (and successful) clients in his wake. Derek has been a popular speaker for the MSBDC many times. His workshops always get the highest ratings. 

Date: Thursday, April 30, 2015
Time: 9:00 a.m. - 12:00 p.m.
Location: Business Growth Center, 1 Federal Street, Springfield
Cost: $25
Contact: Lynn Shedd at lshedd@msbdc.umass.edu or 413-737-6712 ext. 101

register online

Build Your Marketing Toolkit: A Framework for Small Businesses

 Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible.  But with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important.  This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way.  

Attendees of this presentation will learn:

  • What marketing really is (and isn’t)
  • How marketing has changed in ways that benefit small businesses
  • The importance of setting goals and objectives for marketing efforts
  • The 4 Pillars of Marketing Success – a framework that shows how different marketing activities all fit together, and will help small businesses and nonprofits reflect on their own marketing program
  • It’s ok to start small, to start where you already are

Join us and start to build a marketing knowledge foundation, from which you can build more and more effective campaigns to help your business or organization.

The speaker will be Liz Provo, Authorized Local Expert for Constant Contact. Liz has been involved in sales and marketing throughout her career.  A magazine publisher, blogger and early adopter of social media, she has taught small business owners throughout Western Massachusetts how to effectively use today's marketing tools to grow their businesses. Liz understands the time and technology challenges many small business owners face. As an Authorized Local Expert with Constant Contact, Liz joins a network of 200 professionals around the country who are available to associations and event planners, speaking on relationship marketing.

Date: Thursday, May 14, 2015
Time: 9:00 - 11:00 a.m.
Location: Business Growth Center, 1 Federal Street Springfield
Cost: $25
Contact: Lynn Shedd at lshedd@msbdc.umass.edu or 413-737-6712 ext. 101

register online

The Power of Email Marketing Success: Back to Basics

Email is more important than ever to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. 

This session will reveal some simple, but effective, best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective. 

Attendees of this presentation will learn:

  • The different types of newsletters
  • What to write about in your newsletter or announcement and how to consider using images
  • Subject line best practices, and when to send your newsletter
  • The importance of understanding how connected email and social media are…they have to be done together
  • What types of additional tools might be useful  

Join us and learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types, newsletters and announcements.

The speaker will be Liz Provo, Authorized Local Expert for Constant Contact.  Liz has been involved in sales and marketing throughout her career. A magazine publisher, blogger and early adopter of social media, she has taught small business owners throughout Western Massachusetts how to effectively use today's marketing tools to grow their businesses. Liz understands the time and technology challenges many small business owners face. As an Authorized Local Expert with Constant Contact, Liz joins a network of 200 professionals around the country who are available to associations and event planners, speaking on relationship marketing.

Date: Thursday, June 11, 2015
Time: 9:00 - 11:00 a.m.
Location: Business Growth Center, 1 Federal Street Springfield
Cost: $25
Contact: Lynn Shedd at lshedd@msbdc.umass.edu or 413-737-6712 ext. 101

register online



Payment -Cancellation/Refunds - Materials Policy

The MSBDC reserves the right to cancel or reschedule a training session. Registration fees will be returned or credited towards future programs.
 
Payment in the form of a personal or company check is due in full prior to the workshop and must accompany the registration form. We do not accept credit cards or purchase orders. We cannot guarantee your place in a workshop without full payment in advance.
 
Cancellations received by noon the day prior to the workshop will be entitled to a refund. No refund will be given on notifications received after that time or in any no-show situation. Seminar materials are for attendees only.
   

For information on other MSBDC seminars offered throughout the state, visit the MSBDC's statewide training calendar at www.msbdc.org/training.

    

 

About Us | Services | Training | Client Profiles | LinksContact Us | Home

 

  Copyright © 2015  University of Massachusetts Amherst. Site Policies.
  This site is maintained by the Massachusetts Small Business Development Center Network.