MSBDC Network

 
   

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Training Seminars

The Western Regional Office offers a full calendar of business training. Seminars are offered at a nominal fee and held at locations throughout Western Massachusetts.
 


2014 Training Calendar
  Facebook                                                         Cancellation Policy
  September
24 Build Your Marketing Toolkit - Newsletters & Announcements that Rock! (Springfield)
 
  October
1 Best Year Ever (Springfield)
2 Basics of Starting a Business (Greenfield)
6 Basics of Starting a Business (Springfield)
9 Art of Business & Setting Prices (Springfield)
16 Build Your Marketing Toolkit - Social Media 102 – You're Social. Now What? (Springfield)
21 Introduction to QuickBooks (Springfield)
29 The Information Shield – Best Practices to Safeguard Personal Information (Ludlow)
 
  November
3 Basics of Starting a Business (Springfield)
12 Understanding Your Company's Cash Flow (Springfield)
13 Basics of Starting a Business (Greenfield)
18 Avoiding the Most Common Small Business Legal Mistakes (Springfield)
 
  December
1 Basics of Starting a Business (Springfield)
4 Basics of Starting a Business (Greenfield)
 
 
Click here for a complete listing of all MSBDC training
offered throughout the state.

 
 
View training offered by the Franklin County CDC
 







































Program Descriptions

Basics of Starting a Business

Learn the whole nine yards of starting a business. This free workshop, presented by Allen Kronick, senior business advisor with the Massachusetts Small Business Development Center Network Western Regional Office, will focus on business fundamentals, from start-up considerations to business plan development and funding sources. It is designed for owners of existing businesses as well as those who are planning to start one.

The workshop will help entrepreneurs write a business plan and provide structure to starting/managing their venture.

Topics will include:

  • Introduction and need for planning
  • Basic business plan format
  • Choosing your legal form of organization
  • Marketing, market planning and research
  • Cash flow projections
  • Financial statements
  • Financing

Oreste Varela, Springfield branch manager of the U.S. Small Business Administration will also present, The SBA Advantage: An Overview of SBA’s Programs and Services. This presentation will help you gain a better understanding of the various SBA programs and services available to prospective or current entrepreneurs who need assistance in starting or expanding their businesses, and will include capital, counseling and contracting information.

This free workshop is held on the first Monday of the month in Springfield and the first Thursday of the month in Greenfield (except in the case of a holiday or other conflict). See chart below for dates, times and locations.

The Greenfield workshops are cosponsored by the Franklin County Chamber of Commerce.

Cost: No charge
Contact:
Western Regional Office at 413-737-6712 or msbdc@msbdc.umass.edu

register online


Date & Time

Location

Thurs., Oct 2
9-11:30 a.m.
*New Location*
TD Bank
324 Main Street, Greenfield
Mon., Oct 6
1-3:30 p.m.
Business Growth Center
1 Federal Street, Springfield
Mon., Nov 3
1-3:30 p.m.
Business Growth Center
1 Federal Street, Springfield
Thurs., Nov 13
9-11:30 a.m.
Franklin County Chamber of Commerce
395 Main Street, Greenfield
Mon., Dec 1
1-3:30 p.m.
Business Growth Center
1 Federal Street, Springfield
Thurs., Dec 4
9-11:30 a.m.
Franklin County Chamber of Commerce
395 Main Street, Greenfield





















Build Your Marketing Toolkit - Newsletters & Announcements that Rock!

Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important.

We will uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way. 

Attendees will learn: 

  • What marketing really is (and isn't)
  • How marketing has changed in ways that benefit small business
  • The importance of setting goals and objectives for their marketing efforts
  • The 4 Pillars of Marketing Success - a framework that shows how different marketing activities all fit together, and will help small businesses and non profits reflect on their own marketing program 
  • It's okay to start small, to start where you are

At the heart of small business marketing are the campaigns that drive action - collections of marketing activities that help a small business or organization to achieve its goals and objectives. 

Newsletters and announcements have become a core component of those campaign choices. Email is more important than ever - to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations.  

This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.  

Attendees of this presentation will learn:

  • The different types of newsletters
  • What to write about in your newsletter or announcement and how to consider using images, subject line best practices, and when to send your newsletter
  • The importance of understanding how connected email and social media are...they have to be done together
  • What types of additional tools might be useful

The speaker will be Liz Provo, Authorized Local Expert with Constant Contact.

Date: Wednesday, September 24, 2014 
Time: 9:00 - 11:00 a.m.
Location: Business Growth Center, 1 Federal Street, Building 101, Springfield
Cost: $25
Contact: Western Regional Office at 413-737-6712 or msbdc@msbdc.umass.edu

register online

Best Year Ever

Paul DiGrigoli is that rarity who has the unique ability to not only capture and hold an audience, but to send it back out into the world with a full awareness of the great potential that lies within each person. Paul will challenge the way that you think about business, exposing you to new ideas and strategies that will transform your company and your spirit! 

In these unprecedented times, you can solve problems and maximize your leadership abilities in a way that adds massive value to your employees, customers, and your organization like no other. Once you realize that you can make a clean break from the past, you can create a breakthrough that takes you beyond just surviving to thriving! Good leaders are made, not born.

If you have the desire and willpower, you can become an effective leader. But what makes someone a leader? What is it about being a leader that some people understand and use to their advantage?

Good leaders are developed through a never-ending process of self-study, education, training, and experience. Good leaders are continually working and studying to improve their leadership skills; they are NOT resting on their laurels. To inspire your staff to reach higher levels of teamwork and productivity, there are certain things you must be, know, and do.

This leadership and management program is designed to revolutionize the way that you do business. You’ll learn what you need to know and do to be an effective leader. Some of the topics covered include:

  • Who’s motivating the motivator?
  • Traits & habits of successful sales professionals
  • How to acquire the top 10 leadership qualities
  • What really is TLC?
  • Strategies for putting yourself in a position to win
  • Marketing smart
  • 7 power plays for inspiring teamwork...and much, much more!

So pull up your sleeves, attack head on, and discover all of the critical factors that are impacting your business right now. Learn how to think independently...be the chess player, not the chess piece!

The speaker will be Paul J. DiGrigoli, president and CEO of the DiGrigoli Companies.

Date: Wednesday, October 1, 2014
Time: 9:00 - 11:00 a.m.
Location: Business Growth Center, 1 Federal Street, Building 101, Springfield
Cost: $25
Contact: Western Regional Office at 413-737-6712 or msbdc@msbdc.umass.edu

register online

Art of Business & Setting Prices

Apple never discounts. Clothing stores build in a series of discounts to their initial price. Consulting companies use various techniques to avoid quoting an hourly rate. Law firms typically quote an hourly rate and stick to it.

How do you determine what rate you should charge for your time? Too high and you scare clients away. Too low and your clients undervalue your work. There is an art to setting a price for your work.

On one hand, what is a livable rate for your work? On the other, what is the range of rates for your work in your market? Do you discount? How do you price a job and how do you cover add-ons and other changes? Do you have separate rates for different types of clients? What about donating services? How do you negotiate rates with a potential client? 

This workshop covers the process of determining your rate and sticking to it. 

The speaker will be Don Lesser, president of Pioneer Training, Inc.              

Date: Thursday, October 9, 2014
Time: 9:00 a.m. - noon
Location:
Business Growth Center, 1 Federal Street, Building 101, Springfield
Cost: $25
Contact: Western Regional Office at 413-737-6712 or msbdc@msbdc.umass.edu

register online

Build Your Marketing Toolkit - Social Media 102 – You're Social. Now What? 

Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important. 

This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way. Attendees of this presentation will learn:

  • What marketing really is (and isn’t)
  • How marketing has changed in ways that benefit small businesses
  • The importance of setting goals and objectives for their marketing efforts
  • The 4 Pillars or Marketing Success – a framework that shows how different marketing activities all fit together, and will help small businesses and nonprofits reflect on their own marketing program
  • It’s okay to start small, to start where you already are

You’ve thought about what social networks to use for your business or nonprofit, and you’re ready to take the next step. Where do you go from there? This session will give you a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+.

We’ll show you the benefits of using each, how other organizations are marketing with them, and some dos and don’ts of each channel. You’ll also get tips on how to tell if your social media activity is working.

The speaker will be Liz Provo, Authorized Local Expert with Constant Contact.

Date: Thursday, October 16, 2014
Time:
9:00 - 11:00 a.m.
Location: Business Growth Center, 1 Federal Street, Building 101, Springfield
Cost: $25
Contact: Western Regional Office at 413-737-6712 or msbdc@msbdc.umass.edu

register online

Introduction to QuickBooks

An introduction to the popular accounting program QuickBooks. The session will cover setting up a new company, billing and receiving money, writing checks and paying bills. The session will end with a brief overview of reports. 

This workshop is designed for training on the basics of QuickBooks and is not intended to troubleshoot problems individuals may currently be experiencing. Those types of questions are better suited to a one-one consulting session.

The session is suitable for those currently using QuickBooks and those planning to use it. The basic principles of QuickBooks remain the same for the Windows, Macintosh, and online versions of the program, although specific details of how to accomplish a task may differ slightly.  

It is not required, but if you have a laptop or tablet and have QuickBooks loaded, feel free to bring it and follow along.    

The speaker will be Don Lesser, president of Pioneer Training, Inc.

Date: Tuesday, October 21, 2014
Time: 9:00 a.m. - 12 noon
Location: Business Growth Center, 1 Federal Street, Building 101, Springfield
Cost: $25
Contact: Western Regional Office at 413-737-6712 or msbdc@msbdc.umass.edu

register online

The Information Shield – Best Practices to Safeguard Personal Information

If you are in business or are considering starting one, you need to know how to protect your employees, your clients and your information.  Hardly a day goes by that we don’t hear about a major company or government system that has been compromised. 

This informative session will cover "best practices" and  what you really need to consider when conducting business on the world wide web.

Our speakers represent different business aspects when it comes to protecting your information. Their experience and knowledge will cover a wide range of topics that you need to be aware of as a business owner or future business owner.

A presentation will be given by each of our speakers about their area of expertise followed by a Q&A period, giving you ample time to ask questions as it relates to your business. We hope you will join us for this very important information session as it pertains to protecting your personal information.   

The speakers include:

  • Derek Allard, President, Tunnel7
  • Dave DelVecchio, President, Innovative Business Systems, Inc.
  • Stacey DiPiazza, Owner, Infoshred, LLC
  • Scott Emerson, IT Security Officer, Country Bank for Savings  

Date: Wednesday, October 29, 2014
Time: 8:00am-10:00am
Location: Ludlow Country Club, 1 Tony Lema Drive, Ludlow
Cost: Free
Contact: Western Regional Office at 413-737-6712 or msbdc@msbdc.umass.edu

register online

Sponsored by Country Bank for Savings

Understanding Your Company's Cash Flow

Your business runs on cash - cash in and cash out - a very critical aspect to you and your business. This workshop will teach:

  • the basics of cash flow
  • how to manage your cash flow projections
  • the timing of cash inflows and outflows
  • how to improve your company’s cash flow
  • how cash flow is different from profit    

The speaker will be Robb Morton of Boisselle, Morton & Associates, LLP   

Date: Wednesday November 12, 2014 
Time: 9:00 - 11:00 a.m.
Location: Business Growth Center, 1 Federal Street, Building 101, Springfield
Cost: $25
Contact: Western Regional Office at 413-737-6712 or msbdc@msbdc.umass.edu

register online

Avoiding the Most Common Small Business Legal Mistakes

While every business is unique, the legal mistakes businesses make are not.  Time after time, small business owners fall into the same avoidable legal traps. 

This presentation features three experienced business lawyers who will provide a "heads up" to the ten most common legal mistakes made by small business owners and entrepreneurs. 

The presentation will help business owners recognize when they can handle matters themselves and when they need a lawyer’s assistance  

Speakers:   

  • Eric Gouvin, Dean of Law, Western New England University
  • Michelle Feinstein, Esq., Shareholder, Shatz, Schwartz and Fentin, P.C.,
  • Robert Statchen, Assistant Clinical Professor of Law, Western New England University

Date: Tuesday, November 18, 2014
Time: 9:00 -11:00 a.m.
Location: Business Growth Center, 1 Federal Street, Building 101, Springfield
Cost: $25
Contact: Western Regional Office at 413-737-6712 or msbdc@msbdc.umass.edu

register online

 


Payment -Cancellation/Refunds - Materials Policy

The MSBDC reserves the right to cancel or reschedule a training session. Registration fees will be returned or credited towards future programs.
 
Payment in the form of a personal or company check is due in full prior to the workshop and must accompany the registration form. We do not accept credit cards or purchase orders. We cannot guarantee your place in a workshop without full payment in advance.
 
Cancellations received by noon the day prior to the workshop will be entitled to a refund. No refund will be given on notifications received after that time or in any no-show situation. Seminar materials are for attendees only.
   

For information on other MSBDC seminars offered throughout the state, visit the MSBDC's statewide training calendar at www.msbdc.org/training.

    

 

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