Massachusetts Small Business Development Center Network

 

Archived COVID-19 Webinars

  free webinars

Everyone is welcome to view our webinars. The webinars listed below are archived. The original broadcast date is included with the description and events are listed in chronological order. There is no charge for these webinars, but registration is required.

Important: Confirmations containing the webinar link are emailed immediately after registration from noreply@qemailserver.com. Please add this email address to your approved sender list so the email does not go to your spam or junk folder.

If you are looking for live webinars, please visit our training page at www.msbdc.org/training. If you have problems, please click here to send an email.
 

  


A Practical Guide to Protecting your Business from Cyber Threats! (available after the live date)

Demystify cybersecurity in a relaxed setting where you will get answers to concerns regarding this critical topic! In this interactive webinar, you will gain insight on: 

  • Why small- and medium-sized businesses are at risk
  • What to watch out for in selecting an Information Technology provider
  • How to start the journey toward cybersecurity
  • How to build a security plan

The speaker will be John Danahey, owner of Patriot Seven Services, Inc. d/b/a NerdsToGo Taunton, and co-owner of Digital Tech Partners (a technology startup). 

Live Date: September 17, 2020
Duration: 1:00 - 2:00 p.m. EST

Challenges for Child Care Centers in Massachusetts – Round 2

Learn about and discuss the challenges for child care providers, teachers, parents and children dealing with the pandemic and its impact. We will have a lively panel including thoughts from:

  • Amy O’Leary, Director — Early Education for All (EEA), a campaign of Strategies for Children (SFC), an advocacy and policy organization
  • Reed Donahue — Little Red Wagon PlaySchool
  • Erin Bradley — Peas in a Pod Nursery School
  • Dottie Williams — Dottie’s Family Child Care

Live Date: August 27, 2020
Duration: 1 hour

Pivoting in the Pandemic (coming soon)

Listen to the real stories of three local business owners as they Pivot in the Pandemic to navigate the disruptive challenges and shift towards new opportunities. There will be a Q&A at the end of the short presentations.

Panelists include:

  • Aimee Sinopoli, Cutting Edge Fitness
  • Colleen Taylor, Trail House Kitchen & FYP
  • George Shoemaker, Currency Coffee

The facilitator will be Keith Girouard, regional director of the MSBDC Berkshire Regional Office.

Live Date: August 27, 2020
Duration: 30 minutes

Business Strategies for Surviving a Difficult Labor Market & Understanding Unemployment

Topics to be covered include:

  • How to hire in a difficult market and receive training funds
  • An alternative to layoffs
  • Pandemic Unemployment Assistance in Massachusetts
  • SBA Paycheck Protection Program

Speakers:

  • Carol Snyder, Luis Hernández, and Meighan Williams from the Massachusetts Rapid Response Team
  • Oreste Varela from the U.S. Small Business Administration

Live Date: Thursday, August 13, 2020
Duration: 1.5 hours

Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University.

Reopening Business During COVID-19: What Employers Need to Know

Without question, COVID-19 has complicated business and it will likely continue to be an issue for the foreseeable future. This webinar will provide you with all the important information you need to know. We will discuss:  

  • Centers for Disease Control and Prevention (CDC)
  • Massachusetts recommendations for reopening the economy
  • How to implement a safety policy regarding COVID-19
  • How to handle employees coming back to work
  • Americans with Disabilities Act (ADA) accommodations for those at-risk
  • Updates to guidance for the Paycheck Protection Program (PPP) loans
  • How to implement the Employer Paid Leave Requirements under the Families First Coronavirus Response Act (FFCRA)

The speaker will be Wendy Hansen, an attorney with Foley & Foley, P.C.

Live Date: Wednesday, August 5, 2020
Duration: 40 minutes

How to Keep Yourself & Your Business Together in Challenging Times

A webinar series featuring military, veteran and family member business leaders who share tips and strategies for your success. Listen to different perspectives on how to deal with physiological and emotional challenges.

Guest Speakers:

  • Jim Wong, President, California Veterans Chamber of Commerce COO and Veterans Business Project, Vietnam Veteran
  • Dr. Shauna Springer, Author, Warrior: How to Support Those Who Protect Us and Senior Director, TAPS Suicide Prevention & Postvention.

Attendees will receive bonus material that can be download immediately. We Are Stronger Learning From Each Other!  Integrating the business and personal perspectives in addressing small business owners' needs. Click here for seminar flyer.

Live Date: August 5, 2020
Duration: 1 hour

Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University.

Got SBA Money? Learn How to Track It!

Learn how to use an Excel spreadsheet template to track Paycheck Protection Program (PPP) and SBA Economic Injury Disaster Loan (EIDL) to help you stay out of trouble with the SBA and make it easier to apply for the PPP loan forgiveness. The Excel spreadsheet will be shared will all participants after the webinar. This webinar is ideal for self-employed individuals and sole-proprietors who are not comfortable using Quickbooks or another accounting system but all businesses will benefit from the information shared.

Live Date: July 16, 2020
Duration: 1 hour

Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University.

7 1/2 Hacks to Keep You from Getting Hacked

Learn a handful of simple and effective steps that you can take to protect your business and family from being hacked.

Live Date: July 8, 2020
Duration: 30 minutes

No Face Mask! No Business?

Rebuilding your business by helping your customers and employees feel safe. 

Topics to be covered: 

  • Establishing your safety policies
  • Communicating your safety policies to your employees and customers
  • Dealing with customers or employees who do not follow the safety policies. Disclaimer: Exceptions to wearing masks include children under the age of 2 and those unable to wear a mask or face covering due to a medical condition.

The guest speaker will be Linda Tumbarello. For over 35 years Linda has helped many to heal from the impact of physical and emotional trauma including childhood abuse, car accidents, medical procedures, injuries, illness and chronic pain. Now she is sharing tools that can help you work with the tremendous anxiety and fear you may be experiencing due to the coronavirus crisis.

Live Date: June 24, 2020
Duration: 1 hour

Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University.

Reshaping Your Financial Narrative

Hear from industry leaders Fred Parrish, CEO of The Profit Experts and The Profit Institute and Leland "Lee" Golberg, CEO/founder of VETRN! Every decision has a financial outcome. Understanding cost structures in phased openings.

Fred Parrish is the founder and CEO of The Profit Experts and The Profit Institute. Since 1980 he has held positions from staff accountant to CEO in both public and private companies with revenues ranging from startup to $3.5 billion. Fred has served on the Board of Directors for 12 organizations in aerospace, manufacturing, healthcare services, business services, insurance, international missions, technology, and document management. He has extensive experience in directing and overseeing company operations, managing corporate resource development, and directing strategic planning for domestic and international organizations. With this broad experience in both operations and financial management in a wide range of industries and at all levels of the organization, he has developed a proven process for optimizing operational analysis, dynamic cash flow management, staff efficiency planning, profit mining and organizational development.

Leland “Lee” Goldberg has over 25 years of experience as chief executive officer, chief restructuring officer, or financial advisor to over 300 companies, including CEO of fourteen companies. He is a former partner in the business restructuring group at Coopers & Lybrand, a founding partner of The Recovery Group (now Deloitte CRG), and a former senior credit officer at Bank of Boston. He holds both a bachelor’s degree in business administration with a major in accounting from Northeastern University, and a master’s degree in business administration with a major in international finance from Boston College. A certified turnaround professional, he is a past president and founder of the Northeast Chapter of the Turnaround Management Association, has taught at the graduate business schools at Northeastern University and Boston College and has been a frequent guest lecturer at Harvard Business School.

Live Date: June 18, 2020
Duration: 1 hour

Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University.

Reapertura de su negocio

¿Estás listo para reabrir tu negocio después del cierre por COVID-19? ¡Necesitarás un plan! Este seminario va a cubrir la información que necesitas para crear tu COVID-19 plan de preparación y cómo preparar su espacio. También tendremos un panel de discusión con emprendedores latinos sobre el tema y ellos compartirán sus planes y retos relacionados con la reapertura de sus negocios. Este seminario es ideal para propietarios de pequeñas empresas. Los oradores serán Awilda Irizarry, asesora comercial principal de la Oficina Regional del Nordeste de MSBDC y Samalid Hogan, director regional de la oficina regional occidental de MSBDC.

Fecha: 18 de junio de 2020
Duración: 1 hora

Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University.

Reopening Your Hospitality Business: Thrive Not Just Survive!

Receive industry-specific guidance for reopening your business and hear examples from business owners on how they are adapting to COVID-19 and plans to reopen their businesses. The presenter and business owner panelists will be: 

  • Heather Turner, SCORE Business Mentor
  • Peter Rosskothen, D Hotel & Delaney House
  • Jay Candelario, Jay's Bed & Breakfast

Live Date: June 8, 2020
Duration: 1 hour

Adapting Your Business to Thrive: Exploring Ideas and Solutions for Your Business

Hear from three nationally recognized (Veterans and Family members) Business Owners and strategists, share ideas and solutions on how businesses in a variety of industries are adapting to COVID-19. All business owners are welcome to attend this free webinar. Presenters include: 

  1. Charles “Lynn” Lowder, CEO & Co-Founder, The Veteran Business Project
    Along with being a former trial attorney, Lynn has held various business leadership positions, to include: General Counsel – Mail Boxes Etc., COO – Colt Firearms, Trustee – Marine Military Academy, Director of Veteran Services – UCM and President – “360 Degree Success.”
      
  2. Jim Wong, COO, The Veteran Business Project
    Educated at MIT, Jim’s corporate experience includes GM’s Packard Electric Division and PepsiCo. For ten years, Jim, his wife Linda and their partners owned and managed a Pizza Hut franchise, with nineteen restaurants in Brazil.
     
  3. Fred G. Parrish, CEO The Profit Experts and The Profit Institute
    Fred is the founder and CEO of The Profit Experts and The Profit Institute. Since 1980 he has held positions from staff accountant to CEO in both public and private companies with revenues ranging from startup to $3.5 billion.
     
  4. Lisa Ducharme, Executive Director, New England Veterans Chamber of Commerce (moderator/speaker)
    Lisa is the founder and executive director of the New England Veterans Chamber. She is a 20-year Air Force veteran, and continues the collaborative team effort that was achieved during military service.  She has been assisting veterans for the past 7 years and veteran businesses for the last 5-years as well as assisting at the Entrepreneurship Bootcamp for Veterans (EBV) at UConn since 2015.

Live Date: June 4, 2020
Duration: 1 hour

Cosponsored by the New England Veterans Chamber of Commerce and the WesternMass Business Technical Assistance Collaboration: Center for Women and Enterprise, Common Capital, Franklin County CDC, Massachusetts Small Business Development Center, SCORE of Western Mass, and Valley CDC.

Reopening Your Hair Salon: Thrive Not Just Survive!

Receive industry-specific guidance for reopening your business and hear examples from business owners on how they are adapting to COVID-19 and plans to reopen their businesses. The presenter and business owner panelists will be: 

  • Michelle Miller, Center for Women & Enterprise
  • Vicki Manchester, Hey Good Look’n
  • Amanda, Gasoline Alley the Salon

Live Date: June 3, 2020
Duration: 1 hour

Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University.

Reopening Your Restaurant: Thrive Not Just Survive!

Receive industry-specific guidance for reopening your business and hear examples from business owners on how they are adapting to COVID-19 and plans to reopen their businesses. The presenter and business owner panelists will be:

  • Anita Eliason, MSBDC Senior Business Advisor
  • Joanne Locke, Main Street Deli
  • John Grossman, Holyoke Hummus

Live Date: June 2, 2020
Duration: 1 hour

Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University.

Reopening Your Business: Using Facebook to Connect with Customers & Market Your Business

Facebook is a powerful tool for marketing and communications and in this webinar you will learn how to leverage it to its fullest potential. Learn how to use FB scheduling tools, create event pages, FB page feeds, support your marketing with FB Groups, use FB Marketplace for e-commerce and FB Messenger to improve customer care and communication. 

The presenter will be Katelin Cwieka of Avidia Bank.

Live Date: May 14, 2020
Duration: 1.5 hours

Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University.

Adapting Your Business, Safety Policies, and Examples from Business Owners

Learn strategies to adapt your business and hear from business owners about what steps they are taking to ensure everyone’s safety as they reopen their businesses. This webinar will also review policies and steps recommended by the Centers for Disease Control and Prevention (CDC).

Live Date: May 13, 2020
Duration: 1 hour

Brought to you by the WesternMass Business Technical Assistance Collaboration: Center for Women and Enterprise, Common Capital, Franklin County CDC, Massachusetts Small Business Development Center, SCORE of Western Mass, and Valley CDC.

Reopening Your Business: Market Research & Rebranding

You may have attended many presentations on marketing but we want to take a "step back" with this webinar and review the basics of market research, why it is important, and why business owners should do it now before reopening. This webinar will cover how to do market research to discover opportunities to grow your business and how to approach rebranding your business to reconnect with customers. 

The presenter will be Meghan Lynch of Six Point Creative.

Live Date: May 11, 2020
Duration: 1 hour

Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University.

Empowering Business Owners: Approved for a PPP Loan! And Now What?

Tips on what to expect after you have been approved for the Paycheck Protection Program Loan (PPP), what documentation you should keep track off to comply and request forgiveness of the loan, what you can and cannot use the loan funds for, any other questions you might have regarding PPP program.

The presenter will be Karen Ceppetelli Durand of Acorn Business Advisors.

Live Date: May 8, 2020
Time: 2 hours

Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University.

Empowering Business Owners: Maintaining Focus and Emotional Well-being as an Entrepreneur

Emotions are neither good, nor bad. Rather they are a signal intended to wake us up to something new that needs our attention. We all have default strategies (e.g., avoidance, over-achieving, people pleasing, controlling, rationalizing, perfectionism, etc.) that we use when our emotions are activated. Join us in this webinar to learn how to maintain your focus and emotional well-being throughout any situation.

Presenters include Beth Pelletier, Life & Business Coach at b.p. coaching and Jim Young of The Centered Coach.

Live Date: May 5, 2020
Duration: 1:20 hours

Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University.

Empowering Business Owners: Open Forum for Questions & Answers

Ask questions regarding the SBA Economic Injury Disaster Loan Program (EIDL), the Payment Protection Program (PPP), loan forgiveness, and Pandemic Unemployment Assistance. NOTE: The intent of this webinar is to capture questions and there may not be an definitive answer for all the questions during the webinar which will be added to a Q&A document to be sent out to webinar attendees.

Live Date: May 4, 2020
Duration: 1 hour

Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University.

COVID-19 Global Trade Webinar Series: Transportation, Customs & Supply Chain Update

Join us for the third webinar in our series, where we will discuss the impact of the COVID-19 pandemic on trade, transportation, Customs and global supply chains. The webinar will provide an update on trends in different parts of the world, how cargo flows have been impacted by reduced schedules and staff at airlines, inbound and outbound Customs issues, and how all of these trends have impacted global supply chains. 

Our speaker will be Kristen Morneau, Senior Trade Advisor with Mohawk Global Trade Advisors.

Live Date: May 1, 2020
Duration: 1 hour

How are Small Business Owners Adapting to COVID-19?

Join us for a candid conversation with a panel of three small business owners who will share their stories and how they are working through the current challenges and what they hope for the future. A LIVE Q&A will follow the presentations. The moderator will be Samalid Hogan, regional director & senior business advisor with the MSBDC Western Regional Office.

Panelists:

  • Diane Sabato, Orange Scarf (online store)
  • Dylan Pilon, Cloud 9 Marketing Group, (social and digital media marketing)
  • Frank Nataloni, Kitchens & Bath by Curio, (kitchens and bath remodeling)

Live Date: April 22, 2020
Time: 1 hour

Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University.

COVID-19 Global Trade Webinar Series:  Managing Business Risk During the COVID-19 Pandemic

Join us for this timely webinar to address the challenges for businesses grappling with risk management issues and supply chain disruption during the COVID-19 pandemic.  

The session will address regulatory updates impacting supply chain and imports and exports; proactive and forward-looking risk management through contract negotiation and drafting; and risk mitigation strategies through use of force majeure clauses, legal doctrine, and dispute resolution. 

Our speakers will be:

  • Sarah Cooleybeck, Partner - Foley Hoag LLP
  • Euripides Dalmanieras, Partner - Foley Hoag LLP
  • Gwen Jaramillo, Partner - Foley Hoag LLP

Live Date: April 17, 2020
Duration:
1 hour

Business Resiliency Webinar: Keeping the Lights On

ASBDC, GoogleAn actionable business resiliency plan could mean the difference between business continuity or closure. Join Grow with Google and America’s SBDC for a no-cost Business Resiliency webinar, "Keeping the Lights On". 

This webinar includes an introduction to a 25-page guide to help small business owners prepare to respond quickly and recover from disruptions. Webinar participants will receive the ‘Business Resiliency Guide’ and a ‘Business Resiliency Plan’ template that you can customize to meet the specific needs of your business.  

Keeping the Lights On will cover how to:

  • Identify your critical resources
  • Plan to use alternative resources
  • Respond with your plan
  • Bring your business back to normal  

Includes FAQs from previous webinars. This webinar will NOT cover information regarding the current disaster loans. Please go to sba.gov for current Coronavirus relief options.

Grow with Google will help you:

  • Discover Google tools that can help you work and manage your business during this time of uncertainty
  • Get insights on more online and timely resources for small businesses  

Live Date: April 14, 2020
Duration: 1:20 hours

e-Commerce 101 -  Getting Your Business Online

Starting an e-commerce business can be daunting. There are many steps, jargon, and tech required to make it successful. Get started on the right foot with easy-to-understand explanations of what it takes, and how to avoid some of the pitfalls of getting things off the ground.

In this webinar, we'll discuss:

  • The basics of taking online payments - how it works
  • How to choose the right platform and payment processor for your needs
  • How to navigate the hurdles of shipping/fulfillment/tax collection
  • Promoting your new store and/or services
  • Tracking data and improving over time

Live Date: April 13, 2020
Duration: 1 hour

COVID-19 Global Trade Webinar Series: Financial Programs Under the CARES Act

Learn about the Coronavirus Aid, Relief, and Economic Security Act's (CARES Act) provisions relating to economic relief programs for small and medium-sized businesses. 

The webinar will provide guidance on eligibility determination, use of proceeds, program specifications, and the application process for the loan programs established by the CARES Act, including the Paycheck Protection Program for small businesses and the Mid-Sized Business Loan Program. 

The webinar will be presented by members of the Arent Fox Business Loan Task Force, and speakers will be:

  • Marwa Hassoun, Partner — Arent Fox LLP
  • Jeannette McLaughlin, Partner — Arent Fox LLP
  • Dennis Henderson, Counsel — Arent Fox LLP

Live Date: April 9, 2020
Duration: 1 hour

How to Deal with Cash Flow Issues Due to COVID-19

“Even in normal times, small businesses can struggle to properly manage their cash flow—the balance of money that goes in and out of their business through revenue and expenses.”

Presenter Eric Goldschein will share tips on how to deal with cash flow issues due to COVID-19.  Eric is the partnerships editor at Fundera with nearly a decade of experience in digital media. He covers entrepreneurship, finance, business lending, marketing, and small business trends. He has written for a number of outlets including Business Insider, HuffPost, Men’s Journal, BigCommerce, Volusion, Square, RetailNext, and Keap. He graduated from the University of Pittsburgh with degrees in history and English writing. 

The guest speaker will be Amanda Garcia, MSA, CPA, CFP is the director of the Center for Entrepreneurial Leadership, and associate professor of accounting and finance at Elms College. Amanda earned her B.A. in accounting from Elms College and her Master of Science in accounting (MSA) at Western New England University. Amanda teaches in the disciplines of accounting, finance and economics. She has owned a tax and consulting business for over 10 years. She specializes in small business, rental properties and individuals with investments seeking tax planning strategies.

Live Date: April 7, 2020
Duration: 1 hour

Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University.

Programs and Funding Available for Businesses Impacted by COVID-19

This webinar will be a presentation and discussion of resources available to businesses impacted by COVID-19. Specifically, state and federal programs & funding available to businesses established in Massachusetts. The moderator will be Samalid Hogan, regional director of the MSBDC Western Regional Office in Springfield.

The guest speakers will be:

  • Debra Boronski, Massachusetts Office of Business Development
  • Oreste Varela, U.S. Small Business Administration

Live Date: April 8, 2020
Duration: 1 hour

Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University.

Exploring Alternatives to Layoffs

Join the MSBDC and the Massachusetts Department of Career Services (MDCS) for a presentation about layoff aversion and early intervention services to companies and its employees.

Live Date: April 1, 2020
Duration: 1 hour

Sponsored by the WesternMass Business Technical Assistance Collaboration: Center for Women and Enterprise, Common Capital, Franklin County CDC, Massachusetts Small Business Development Center, SCORE of Western Mass, and Valley CDC

Social Media Tips During Moments of Crisis

How do you communicate to your customers during a crisis? What are some strategies and tips to help you communicate better with customers and employees? This webinar gives practical answers to these questions and more!

Speaker Katelin Cwieka is a marketing, public relations & communications professional and MBA candidate at the Isenberg School of Management. Kat is currently an assistant vice president/communications manager, marketing for Avidia Bank. Kate joined Avidia Bank in April 2015 from a local marketing agency, where she brought a fresh perspective on social media and content marketing to a traditionally stale industry including launching a social media employee advocacy program. Kate also teaches marketing and personal branding classes at the Center for Women and Enterprise. Additionally, she sits on the Board of Directors for LeadershipMetroWest and for the MetroWest Women’s Network.

Live Date: March 30, 2020
Duration: 45 minutes

Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University.

How Women Business Owners Are Adapting to COVID-19

This webinar will be a panel discussion with women business owners from different industries who will share their experiences and strategies they have used to cope and adapt with the impact of COVID-19 on their business. A candid discussion with three women-owned businesses: Hearty Eats, Get Movin' Fitness, and New Chapter Home Improvements.

Live Date: March 27, 2020
Duration: 1 hour

Brought to you by the Western Massachusetts Means Business (WMMB) and stakeholders: Center for Women and Enterprise, Common Capital, Franklin County Community Development Corporation, Massachusetts Small Business Development Center, SCORE of Western Mass, Valley Community Development Corporation, University of Massachusetts Amherst, Clark University and Salem State University.