Massachusetts Small Business Development Center Network


Building Sustainable Business (BSB) Webinar Series



BSB SeriesIn today’s environment, business leaders must capture new revenue and increase operational efficiency. The Building Sustainable Businesses (BSB) monthly webinar series is designed for business leaders who want to grow and improve their companies. The program will focus on fine-tuning marketing, financial and operational strategies. The end-goal of each monthly module is to produce an actionable implementation plan.

The Building Sustainable Businesses (BSB) webinar series provides:

  • A customized step-by-step business resilience playbook for your company

  • Access to industry experts to help optimize your plan to changing trends

  • Kauffman’s FastTrac curriculum, written by and for entrepreneurs, offered in digestible two-hour workshops  

IMPORTANT: This webinar series is available at no cost, but you must register for each session individually. You will receive webinar login details via email immediately after registration. Please add to your approved sender list. This is the same email address that sends verification codes for subsequent logins to the registration system. If you do not receive the confirmation or code, please check your spam and junk folder.

Sessions will be offered via videoconferencing using Zoom ( You may download the free Zoom software or use your computer browser.

If you have questions regarding this training, please contact Ileana Purisic at If you have problems with registration, please click here to send an email.

This webinar series is brought to you by the Massachusetts Small Business Development Center (MSBDC) and the Greater New England Minority Supplier Development Council (GNEMSDC). 




Webinar Modules
Module 1 - Sizing Up Your Business

This module will guide you through some key questions about your business. The objective is to help you create a framework to help you improve the performance of your business and guide its growth. As you sharpen your skills in strategic thinking and decision making, you will be making fact-based decisions rather than guesses, and you will learn to push your business beyond the status quo, answering the strategic questions “what are my vision and long-term goal?” and “is my business doing the right things?”

The presenters will be Margaret Young, MBA and Wendy Vincent, MBA.

Please note: If you missed the first date of this module and require individual assistance, help is available. Please contact Ileana Purisic at

Date: Tuesday, December 1, 2020 & Tuesday, January 12, 2021
Time: 9:00 - 11:00 a.m. EST

Module 2 - Exploring Growth Opportunities

Profitability is a primary measure of a business’s ultimate success and longevity, this module explores growth opportunities that focus on sales and profitability. Sales increases come from expansions in markets served, target customers reached, products and services offered, and other business expanding methods. In Module 1, you began your analysis by evaluating your current business situation, clarifying your three-year vision, and setting goals to achieve it. This module will help you evaluate growth indicators that show your business’s readiness for growth. In addition, you will assess the industry’s own potential for growth and identify and screen opportunities for your business.

The presenter will be Keith Alex Greenaway, JD and Managing Director of MBE Advisory Services at the Greater New England Minority Supplier Development Council.

Date: Wednesday, February 3, 2021
Time: 10:00 - 12:00 p.m. EST

Module 3 - Making Strategic Decisions

Registration is closed.

In this module, the entrepreneur will strengthen her or his ability to make strategic decisions as they work on business strategy. This business strategy will provide a plan and blueprint to accomplish articulated goals and achieve the articulated vision. What opportunities, identified in Module 2, will you incorporate in your strategy? What activities and actions will be part of your plan to grow your business? As you work on your business strategy, you will consider your competitive advantage, business model, and exit strategy.

Module 2 exercises of Identify and Screening Growth Opportunities and determining market potential will be incorporated into this module's strategic decision-making discussion.

The presenter will be Keith Alex Greenaway, JD and Managing Director of MBE Advisory Services at the Greater New England Minority Supplier Development Council.

Wednesday, March 3, 2021
Time: 10:00 a.m. - 12:00 p.m. EST
Module 4 - Using Financial Tools

This module focuses on the financial aspects of your business. Your existing business and new research will provide you with the information you need to complete a preliminary three-year forecast of profits. Then you will use the Financial Template, or another budgeting tool, to develop a three-year operating budget that supports your vision and strategy.

The presenter will be Peter Hurst, JD and President & CEO at the Greater New England Minority Supplier Development Council.

Wednesday, April 7, 2021
Time: 10:00 a.m. - 12:00 p.m. EST

Module 5 - Strengthening the Product/Service
May 2021
Module 6 - Seizing the Market
June 2021  
Module 7 - Leading the Organization
July 2021
Module 8 - Managing Operations for Growth
August 2021
Module 9 - Charting Financial Performance
September 2021
Module 10 - Making It Happen