Building Sustainable Business (BSB) Webinar Series
In
today’s environment, business leaders must capture new revenue and
increase operational efficiency. The Building Sustainable Businesses
(BSB) monthly webinar series is designed for business leaders who
want to grow and improve their companies. The program will focus on
fine-tuning marketing, financial and operational strategies. The
end-goal of each monthly module is to produce an actionable
implementation plan.
The Building Sustainable Businesses (BSB) webinar series provides:
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A customized step-by-step business resilience playbook for your company
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Access to industry experts to help optimize your plan to changing trends
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Kauffman’s FastTrac curriculum, written by and for entrepreneurs, offered in digestible two-hour workshops
IMPORTANT: This webinar series is available at no cost,
but you must register for each session individually. You will
receive webinar login details via email immediately after
registration. Please add
centeric@clients.msbdc.org to your approved sender list. This is
the same email address that sends verification codes for subsequent
logins to the registration system. If you do not receive the
confirmation or code, please check your spam and junk folder.
Sessions will be offered via videoconferencing using Zoom (zoom.us). You may download the free Zoom software or use your computer browser.
If you have questions regarding this training, please contact
Ileana Purisic at
ileana.purisic@gnemsdc.org. If you have problems
with registration, please
click here to send an email.
This webinar series is brought to you by the Massachusetts Small Business Development Center (MSBDC) and the Greater New England Minority Supplier Development Council (GNEMSDC).
| Webinar Modules |
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Module 1 - Sizing Up Your Business This module will guide you through some key questions about your business. The objective is to help you create a framework to help you improve the performance of your business and guide its growth. As you sharpen your skills in strategic thinking and decision making, you will be making fact-based decisions rather than guesses, and you will learn to push your business beyond the status quo, answering the strategic questions “what are my vision and long-term goal?” and “is my business doing the right things?” The presenters will be Margaret Young, MBA and Wendy Vincent, MBA. Please note: If you missed the first date of this module and require individual assistance, help is available. Please contact Ileana Purisic at ileana.purisic@gnemsdc.org. Date: Tuesday, December 1, 2020 & Tuesday, January 12, 2021 Time: 9:00 - 11:00 a.m. EST |
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Module 2 - Exploring Growth Opportunities Profitability is a primary measure of a business’s ultimate success and longevity, this module explores growth opportunities that focus on sales and profitability. Sales increases come from expansions in markets served, target customers reached, products and services offered, and other business expanding methods. In Module 1, you began your analysis by evaluating your current business situation, clarifying your three-year vision, and setting goals to achieve it. This module will help you evaluate growth indicators that show your business’s readiness for growth. In addition, you will assess the industry’s own potential for growth and identify and screen opportunities for your business. The presenter will be Keith Alex Greenaway, JD and Managing Director of MBE Advisory Services at the Greater New England Minority Supplier Development Council.
Date: Wednesday, February 3, 2021 |
| Module 3 - Making Strategic
Decisions In this module, the entrepreneur will strengthen her or his ability to make strategic decisions as they work on business strategy. This business strategy will provide a plan and blueprint to accomplish articulated goals and achieve the articulated vision. What opportunities, identified in Module 2, will you incorporate in your strategy? What activities and actions will be part of your plan to grow your business? As you work on your business strategy, you will consider your competitive advantage, business model, and exit strategy. Module 2 exercises of Identify and Screening Growth Opportunities and determining market potential will be incorporated into this module's strategic decision-making discussion. The presenter will be Keith Alex Greenaway, JD and Managing Director of MBE Advisory Services at the Greater New England Minority Supplier Development Council. Date: Wednesday, March 3, 2021 Time: 10:00 a.m. - 12:00 p.m. EST |
| Module 4 - Using Financial Tools This module focuses on the financial aspects of your business. Your existing business and new research will provide you with the information you need to complete a preliminary three-year forecast of profits. Then you will use the Financial Template, or another budgeting tool, to develop a three-year operating budget that supports your vision and strategy. The presenter will be Peter Hurst, JD and President & CEO at the Greater New England Minority Supplier Development Council. Date: Wednesday, April 7, 2021 Time: 10:00 - 11:00 a.m. EST |
| Module 5 - Strengthening Your
Product and Service One of the fundamental principles of entrepreneurship is continuous improvement. As a new entrepreneur, you may have once believed that you were going to create the perfect product or service, and then you’d be done with it. By now you know that business doesn’t work that way. If you don’t continually improve your offerings, your competitors jump ahead. If you don’t stay connected with your market, your customers leave you behind. This module will help you think through ways to improve your products and services based on market needs, protect your products and services from competitors, and price your products and services. All of the decisions you make should fit into and support the overall strategic direction for your business. The presenter will be Keith Alex Greenaway, JD and Managing Director of MBE Advisory Services at the Greater New England Minority Supplier Development Council. Date: Wednesday, May 5, 2021 Time: 10:00 - 11:00 a.m. EST |
| Module 6 - Seizing the Market You can have the best marketing strategy in the world, but if you don’t reach customers, your business is dead in the water. This module will help you connect with customers. Its aim is to help you sell your products and services and grow your business. While previous modules provided marketing insights and options, this module helps you create a focused plan of attack so that you can wisely use your limited resources to seize the market. The presenters will be Margaret Young, MBA and Wendy Vincent, MBA. Date: TBA Time: 10:00 - 11:00 a.m. EST |
| Module 7 - Leading the
Organization July 2021 |
| Module 8 - Managing Operations for
Growth August 2021 |
| Module 9 - Charting Financial
Performance September 2021 |
| Module 10 - Making It Happen |